To sell a product or service online, you must understand who your customers are, their needs, their intent and the journey that transforms them from browsers to buyers. Once you know that, you can then fine-tune your digital marketing campaigns and increase your return on investment (ROI) through a process called conversion rate optimisation (CRO). …

The 10th of October marks World Mental Health Day 2019. Here at Passion Digital we are dedicated to supporting mental health in the workplace and are constantly implementing and improving our initiatives to improve wellbeing at work. Here are some thoughts on dealing with mental health in the workplace from our HR Manager, Channing Cox. …

You’ve finally done it: secured your first graphic design job! Now all that’s left to do is wait for the brief. This can be a struggle in and of itself, especially if it doesn’t give you all the information you need. Luckily, both graphic designers and their clients can easily avoid ineffective, incomplete briefs. Below …

Starting a career in any area is a big step. The idea of building your career by following your interests and things that you’re good at is an exciting prospect that will affect your life beyond just the professional. Over the course of our careers, all of us face different challenges and opportunities to grow …