What does Facebook’s audience targeting change mean for advertisers?


Facebook has long been known as the king of social media advertising with its powerful audience targeting options. As marketers, we’ve been able to use these tools to hone-in on targeting within our advertising, reaching relevant users and showing them ads that they are likely to enjoy and engage with. The in-depth audience targeting options

Facebook F8 Conference Round Up


Facebook F8, Facebook’s annual developer conference happened in California earlier this week, and we’ve rounded up the most exciting points from the event. While the event is aimed at developers, they unveiled some cool new features that both users and marketers alike can get excited about! Facebook Dating Looking for love? Forget Tinder and Bumble,

What Does Voice Search Mean for Your Business?


Hey Siri, are you single? The popularity of voice assistants has been on a steady rise since Apple pioneered Siri in April 2011 (yes, it HAS been 7 years!). Since then, Google (Google Assistant), Microsoft (Cortana) and Amazon (Alexa) have also joined the game. International players are not behind. Chinese giants Baidu and Alibaba also

Colour Psychology and Branding


We may not always realise it, but colour plays a huge part in how we perceive things in life. We’re taught from when we are children the basic traffic light notion that red means ‘stop’, ‘danger’ or ‘no’, green means ‘go’ or ‘yes’ and orange sits somewhere in the middle. Our brains subconsciously respond to
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