Coronavirus support and digital marketing advice

2021 SEO Trends: Optimising All Your Brand Touchpoints



  If 2020 showed us one thing, it’s that being visible on the web is crucial for brands to succeed. The growing trend of companies looking for search engine optimisation over the past 12 months didn’t come as a surprise: organic authority is one of the major sources of trust for consumers. With an ever-growing

How Do Marketers Identify Primary Competitors?


At Passion Digital, we always start every digital marketing programme with research and insight work. Very often our clients are excited to jump in and want to activate a campaign immediately, and we understand that – they have brought us on board to improve their ROI and want to see results as soon as possible.  

Content Marketing Trends for 2021


At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan out the way it has.  When – after an already troublesome start of Australian bushfires, tragic airplane crashes in Iran and Pakistan and the impeachment of the American president – the coronavirus pandemic

Facebook Removes the Infamous 20% Text Rule


If you work closely with Facebook Ads Manager you’ll be all too aware of the infamous ‘20% text’ rule. For those aren’t in the know, Facebook allowed only images (and video thumbnails) to perform optimally when less than 20% of the total image size contained text – until now, that is. Advertisers have heard from

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