When it comes to preparing your CV, you have the challenge of fitting as much relevant information as you can onto just two sides of A4. While it might seem logical to focus on your employment history and education, that can come at the expense of other equally relevant information. The truth is, there are …

Working in an agency, especially in a creative role, you learn pretty quickly that coming up with an awesome idea is only half the battle. The other, and sometimes much harder, half is convincing the client how great your idea is and why it will work.   Pitching a content idea to a client is …

What is CRO? Conversion rate optimisation (CRO) is the process of optimising your website to increase the likelihood that visitors will complete a specific action. The higher your website’s conversion rate, the better. Your website could do brilliantly in all other areas, but if your conversion rate is poor, it will directly impact your bottom …

A happy client base is pivotal for any agency to grow and develop. Satisfied, happy clients are loyal, they will not leave you for the competition and in times of crisis can become true allies of your agency. On the other hand, these are the clients who recommend you to their friends, family and business …