PPC Agency

We are one of the leading PPC agencies in London, and we’re here to deliver performance-focussed campaigns that earn leads and sales for your business.

We don't just target keywords, we reach your ideal audience.

We are problem solvers at heart, blending performance and imagination to drive the best results for your business.

Getting your site to the top of the search results page is an excellent way to increase its traffic. Doing this naturally through SEO takes time, dedication and patience. It’s a very valuable digital marketing approach – but what if you need your website to be seen today?

Paid search advertising can deliver top-page visibility instantly. All you need are clear business goals, a decided budget, a set target audience and effective landing pages to immediately go live with your PPC campaign. And we can help with it all.

UK Paid Media Awards Winner Badge 2024
BIMA Awards - Winner Badge 2023
UK Search Awards - Winner Badge 2023
UK Search Awards - Winner Badge 2022

How PPC can help you achieve your business goals

PPC advertising is a powerful tool for businesses aiming to achieve their goals efficiently. Whether it’s boosting brand awareness, driving website traffic, generating leads or increasing sales, PPC is an effective solution. With precise targeting options and customisable ad formats, you can reach your ideal audience at the right time and place, maximising your chances of success. Additionally, PPC campaigns provide measurable results, allowing you to track performance metrics and adjust strategies accordingly to optimise ROI. We’d love to help you craft and manage PPC campaigns that align with your goals, fit seamlessly into your current digital marketing strategy and drive tangible results.

Our PPC services

We offer a selection of comprehensive PPC services, including strategic campaign planning, keyword research, ad creation, bid management and ongoing performance monitoring and optimisation. With a focus on driving measurable results, we provide transparent reporting and dedicated account management to ensure our clients maximise their ROI from PPC advertising.

Keyword research and strategy

Our PPC strategies are meticulously crafted to align with your business goals and the intricacies of your ideal keyword universe. Beginning with in-depth keyword research, we tailor bespoke campaigns from scratch to swiftly generate impactful results that drive growth and ROI for your business. We are experts at navigating the complexities of PPC advertising and delivering targeted solutions destined for success.

Tracking and set-up audit

A well-crafted PPC framework maximises your business’s potential for growth and profitability. We can help you set up your accounts, campaigns and ad groups, adhering to industry best practices to optimise performance. With precise goal tracking, we ensure that every action aligns seamlessly with your business objectives, driving measurable results.

Google Shopping

Mastering Google Shopping campaigns is paramount for driving sales and maximising ROI for ecommerce brands. We excel in setting up, optimising and executing successful Google Shopping campaigns that deliver tangible results. With our expertise, your product feed will be optimised to perfection, ensuring maximum visibility and profitability for your ecommerce business. We’ll elevate your online presence and drive meaningful conversions through Google Shopping campaigns tailored to your unique business needs.

Display and remarketing

Display advertising offers unparalleled opportunities to expand your reach and enhance brand visibility, and incorporating remarketing is essential for a comprehensive paid media strategy. We can advise you on the optimal channels to achieve your business objectives effectively and craft a tailored approach that leverages the strengths of each channel to drive impactful results and elevate your brand’s online presence.

The Passion approach to PPC

With a blend of creativity, data-driven insights and industry expertise, we are dedicated to helping businesses succeed in the dynamic world of PPC advertising. Here are the six steps we take when creating a PPC campaign for our clients:


Understanding your business and setting goals

The initial step in launching a PPC campaign involves thoroughly understanding your business objectives and setting clear, measurable goals. This entails defining KPIs (such as website traffic, leads or sales) that align with your overall business plan. Additionally, establishing a realistic budget at this stage is crucial, as it determines the scope and scale of your campaign. By comprehensively assessing your business needs and setting achievable goals, we can lay a solid foundation for developing a tailored PPC strategy that maximises ROI and drives meaningful results for your business.


Research and strategy

Next, our team of experts will set about meticulous research and strategic planning to lay the groundwork for success. They will delve deep into keyword research, identifying relevant search terms and phrases that align with your business objectives and target audience. This informs the bidding strategy, determining how much you will pay for each click to achieve desired ad placement and maximise ROI. Campaign structure is also established, organising ad groups and targeting options to ensure relevance and efficiency. All of this will allow you to optimise your PPC efforts for optimal performance and effectiveness in reaching your target audience.


Ad creation and optimisations

Once you have approved our strategy, the focus shifts to crafting compelling ad creatives, implementing ad extensions and optimising landing pages for maximum effectiveness. Ad creation involves developing persuasive ad copy that aligns with your campaign goals and resonates with your target audience, enticing them to take action. Additionally, incorporating ad extensions such as sitelinks, callouts and structured snippets enhances ad visibility and provides additional context to potential customers. Optimising landing pages ensures a seamless user experience and reinforces the messaging conveyed in the ad, increasing the likelihood of conversions.


Approvals and implementation

Before any ad or optimisation goes live, we send everything over for you to review and approve, from ad creatives to campaign settings. This level of involvement guarantees that the campaign accurately reflects your brand identity and messaging. Once approved, the implementation phase begins, with each component carefully launched across chosen platforms.


Tracking and monitoring

With everything live, we set about tracking and monitoring the performance of your campaign. By using tracking tools such as Google Analytics and Google Ads to track key metrics such as click-through rates, conversion rates and cost-per-click, we are able to provide real-time insights into campaign effectiveness. We’ll be able to identify trends, detect issues and make data-driven decisions to optimise campaign performance. At this stage, you will have full visibility over how your campaign is doing at any time through performance dashboards that are automatically updated.


Analysis, reporting and further optimisations

Once your campaign has gone live, we will create detailed performance reports, providing insights into key metrics such as click-through rates, conversion rates and return on investment. These reports are then thoroughly analysed to identify areas of improvement and optimisation opportunities. Recommendations for further optimisations are proposed based on the analysis findings, aiming to enhance campaign performance and achieve set objectives. All results and findings are reported back to you – we value open communication and full visibility surrounding your campaign performance.

Ways to work with us

Whether it’s support for a specific project, consultancy or hands-on ongoing management, we can help you with a wide range of PPC challenges and support you in different ways to ensure you are getting the best ROI.

One-off projects

If you’re lacking the resources to complete your project, we are here to lend a helping hand. We have extensive experience conducting PPC audits for organisations of various industries and sizes. Additionally, we can provide comprehensive setup support, catering to both startups and established brands seeking to revamp their PPC strategies.

PPC consultancy

Gaining an external perspective on your in-house team’s PPC efforts is crucial for optimising performance. If you’re uncertain about their strategies or are experiencing underwhelming results, seek guidance from our seasoned PPC experts. We strive to work alongside your team as a partner to identify areas for improvement and implement effective solutions.

Managed PPC services

As a premier PPC agency, we offer a transparent PPC management service designed to continuously optimise your paid advertising campaigns for sustained success. With our dedicated PPC experts overseeing your campaigns daily, you can rest assured that your advertising efforts are consistently delivering results without any hassle on your end. Trust Passion Digital to handle all aspects of your PPC campaigns with precision and expertise, allowing you to focus on other critical aspects of your business growth.

Meet the PPC Team

The PPC team at Passion Digital is a dynamic and dedicated group of professionals, each possessing a genuine passion for paid advertising and a commitment to delivering exceptional results for our clients. With years of collective experience in the field, our team members bring a wealth of knowledge and expertise to every campaign they undertake. Combining creativity with analytical rigour, we approach each project with a strategic mindset, constantly seeking innovative ways to optimise performance and drive meaningful outcomes.

Collaborative by nature, our PPC specialists work closely with our clients, acting as trusted partners in your digital marketing journey. Flexible and agile, we adapt to evolving trends and technologies, ensuring that our clients stay ahead of the curve in the competitive landscape of paid advertising. With a relentless focus on excellence and a genuine desire to see our clients succeed, the PPC team at Passion Digital is committed to delivering unparalleled results and exceeding expectations at every turn.

“A paid search role is all about leveraging data and letting machine learning do the heavy lifting. There is still a place for manual optimisation, it’s calibrating the machine rather than operating it.”

Owen Osztotis, Managing Director

Christopher Watson

Head of Paid Media
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Owen Osztotis

Managing Director & Head of Digital
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Carolina Abaunza Moreno

Paid Media Account Manager
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Demi Newlands

Paid Media Account Manager
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Euan Baird

Paid Media Account Executive
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Federico Faverio

Paid Media Account Manager
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Freddie Warner

Senior Paid Media Account Manager
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Joshua Davis

Paid Media Account Manager
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Lauren Hall

Paid Media Account Manager
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Mahfuz Ahmed

Paid Social Lead

Nahom Kahsai

Paid Media Account Manager
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