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International SEO Services

We are a global SEO agency who can help you make your business more discoverable worldwide, while also increasing your visibility in various languages.

If your business is selling products and services abroad, or your website is targeting users around the globe, it’s important to take into account your search visibility in other countries. International or global SEO is a way of ensuring your rankings and visibility in other countries are as high as possible.

Whether your website targets one country or many, we have the technical experience and language capabilities to help your business succeed worldwide.

International SEO is, to put it simply, geo-targeting on a larger scale. Sites need to be tailored to each individual location, their most used search engine, their language, their currency and the search volumes in that region. Although Google is the main search engine in most countries, other countries like China, Russia and Korea use Baidu, Yandex and Naver respectively, meaning a different international SEO strategy is needed.

In order to put together an SEO strategy that fits into the global needs of your organisation…

We Devise Effective International SEO Ranking Strategies


International Technical SEO

We will audit your site(s) and give recommendations to ensure they follow international SEO best practices. Implementation of correct hreflangs, meta language tags, correct geolocation settings, etc. are pivotal to success.


Local Audience Intent Research

You need to understand the market you want to target. You need to understand what they talk about, what they care about and how they behave online. It is not enough to translate keyword research done for the UK market.


International Site Structure

Separate ccTLD? Subfolders? Subdomains? Are you targeting only different languages or also different regions with the same language? How does your international content fit within your current website? We identify the best solutions depending on your wider international goals.


International Competitor Analysis

Knowing your competition is an essential part of any SEO strategy and can help you better understand the local market you want to target. Who are they? What do they offer and how? What keywords do they target? What type of content works for them?


Content Transcreation

Your content needs to feel local and produced in-market. It needs to resonate with each audience and in every location your business is trying to reach, in both tone of voice and imagery. Your impact will increase by speaking to your audience in a native voice that is colloquial, culturally appropriate and on brand.


International On-page Optimisation

Based on our local research we give recommendations, not only on the type of keywords you should be targeting and using in your meta data, but also what type of content you should be writing and what format works best for your local audience.


International Link Building

Building links for different countries is an extremely complicated task due to language barriers, cultural differences and different industry behaviour. However, this is pivotal for the success of any international SEO strategy so we use our local insights to provide a local strategy for each of your target markets.


Local Keywords

We know that just translating keywords will not suffice when you are offering content in different languages. Our keyword research considers the natural language preferences and local idioms of each target population to ensure they’re tailored for them without sounding unnatural!

We understand the SEO challenges of a Global Organisation


Managing multiple websites and the need of local level insights are always challenging.

Standards & Processes

For a global organisation, having a strong set of standards, best practices and roll-out processes across multiple markets is a must.

Knowledge & Skills

There is always a varying level of knowledge and skills across markets and regions in any global organisation. We can help even them out.

Data & Reporting

Reporting on traffic and ranking data across different markets that might have different KPIs requires a centralised measurement dashboard.


Supporting the shared journey towards digital excellence requires a rigorous operating rhythm at the global, regional and local level. Good account and project management is essential.

Our Approach to International SEO

The main challenge in the digital marketing industry (especially in SEO) is the fact that global campaigns involve multiple languages, stakeholders and processes. Very often local insights get lost in translation, so it’s essential we understand your audience’s needs.

By combining human understanding with machine learning we create global campaigns that are scalable and full of local insights.


Our approach to global SEO can be flexible depending on the needs of your organisation, but we believe in having a strong centralised global strategy that can be executed centrally by our SEO team or by your local offices under our guidance.

Global Strategy

  • Develop web and SEO strategy
  • Keyword research
  • Content strategy and development
  • KPI and dashboard development

Local Activation

  • SEO execution from local offices
  • Keyword localisation
  • Content localisation
  • Market level reporting and optimisation

Global Activation

  • SEO execution from Passion Digital
  • Keyword localisation
  • Content localisation
  • Market-level reporting and optimisation

We’re an agency experienced in international SEO, with several successful campaigns under our belt.

Get in touch and let’s see how we can make you more visible across the world.

Our SEO Services


Passion Digital SEO team were a great choice as our first ever SEO specialist partner. Alex and the team are always on hand to answer questions, provide support and demonstrate a genuine passion to understand and grow our business. We’re still at the beginning of our growth journey as a business, and the Passion SEO team has already had a big positive impact and helped us lay some important foundations for the future.

Anthony Paine, Co-Founder

The Thinking Traveller

They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years, and a lot of the time, they’re very numbers-focused, which you would expect — the numbers dictate the content.

I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice, and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want, and it’s the kind of flavor we would expect — I personally haven’t experienced that with another organic search agency.

Dale Bray, Digital marketing Manager

John Lewis of Hungerford

Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.

We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.

Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.

Kiran Noonan, Managing Director

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