Blogger Outreach Services and Digital PR

Remember that philosophical thought experiment If a tree falls in a forest and no one is around to hear it, does it really make a sound? The same idea can be applied to your content: If you spend hundreds of hours and thousands of pounds creating riveting hero content and no one sees it, is it really helping your brand or business meet its goals?

We’re not philosophers, so we’re not too sure about whether or not that tree makes a sound – but we are digital and content marketing experts, so we can tell you that content that no one sees, no matter how wonderful it is, doesn’t help your brand. The solution? Simple: make sure that people see it and share it, and that it ranks in Google.

That’s where we come in. We can help you create high quality hero content, ensure that it gets seen by your target audiences and help you achieve your goals, whether you want to increase brand awareness or get your sales to skyrocket. Here at Passion, we aspire to work according to the 80/20 rule: 20% of our allocated resources go towards content creation and 80% towards outreach. This approach will help us gain optimal results for our content efforts.

If you want your trees to make a sound when they fall, we’re your lumberjacks.

Content creation

Content that’s genuinely useful, interesting, unique and high quality has the potential to increase your authority in the eyes of Google and the users who come across it. By starting with extensive audits, audience analysis and online market research, we can help you create highly relevant content for your target market that real people will want to share on their blogs or social media, while simultaneously improving your search engine visibility.

Digital PR campaigns

Once we’ve made a piece of hero content live that you love, we’ll roll up our sleeves to start getting it the exposure it deserves.

While all of our SEO-driven content is capable of ranking in search engines and should eventually drive organic traffic to your website, this can be a slow process. We can help speed it up by spreading your content on social media and Pinterest, adding it into your email newsletter and collaborating with online publications and bloggers who’ll feature it on their websites.

Blogger outreach services

One of the best ways to get your hero content to rank in the Google SERPs is through coverage and backlinks. We have access to hundreds of publications, bloggers and brands that we work with on a regular basis. Our network spans a variety of sectors, from travel and food bloggers to finance and business publications, giving us a broad and diverse selection of individuals and brands who can meet your outreach needs.

Here at Passion, we believe one of the best outreach tools we have under our belts is the ability to build long-lasting and trustworthy relationships with bloggers and publications – that means less time searching for partners to work with and more time obtaining visibility for your content. We have vetted each and every one of our partners to ensure we are working with websites that have high-quality SEO stats like good domain authority, trust flow and more.

Once we have cherry picked an extensive list of bloggers and publications that fit your company values, we craft personalised outreach emails that we send out individually and follow up on regularly. This ensures we get the highest number of positive responses as possible, getting you bang for your buck!

Content and SEO Go Hand in Hand

You can’t have good content without good SEO, and vice versa – that’s why our SEO and content teams work so closely together. That also means that link building doesn’t just fall to the SEO team.

While basic link building is a part of your SEO retainer, if your brand is content-led or values-led, collaborative link building and outreach through the content team may be right for you. We can help you focus on link building as a part of a larger content campaign and get quality backlinks from reputable and relevant bloggers, publications and influencers who share your brand’s values.

Let’s get your content seen!

We can be the team to really help your content take off. Why not shoot us a message and tell us more about your next outreach and/or promotion project?