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Digital PR and Outreach Services

Digital PR can help transform your brand by putting you in front of the right audience.

At Passion Digital, we’ll work to increase brand awareness, boost your SEO visibility and help organic traffic and rankings. Our experienced and creative Digital PR team can produce compelling and shareable content to earn coverage for your brand in leading publications as part of the wider SEO strategy.

Why Does Your Business Need Digital PR?

SEO and content marketinggo hand-in-hand – you can’t have good content without good SEO and vice versa. That’s why our SEO and Content teams always work together closely to inform each other’s campaigns.

We can help design campaigns that suit your business’s needs and generate backlinks and high-quality coverage that will form a cornerstone part of our SEO efforts.

Our Approach to Digital PR

  • We invest time into understanding your brand and target audience ahead of content creation.
  • We help create the right assets and data-driven content (such as surveys, infographics and interactive tools) and ensure they get seen by your target audiences to help achieve your goals.
  • Our in-house design team can create high-quality graphics and build sophisticated interactive campaigns.
  • We build all of our digital PR campaigns in close collaboration with our clients. Our team will evaluate client briefs, identify every opportunity and suggest the best approach in line with client goals and KPIs.
  • Our campaigns start with detailed preliminary research and ideation to inform the written and visual content we produce before we conduct outreach to major publications and news outlets.
  • We provide regular reports on how each campaign has performed.
  • We specialise in creating bespoke media lists, press releases and targeted outreach using innovative and creative tactics.
  • We have experience securing backlinks and coverage from top-tier publications that will increase brand awareness and add SEO value to your website.

Our Digital PR Services


Ideation and creative campaigns

We oversee campaigns and create high-quality content that lands your business coverage in the national and local press. Our team takes the time to understand your brand, beginning with extensive audits and market research to help you create the most relevant content for your target audience and ending with detailed performance reporting.


Digital PR strategy and outreach

We create digital PR strategies that generate links and land top-tier coverage locally and globally. Our PR specialists have access to various media databases, and use them to build bespoke media lists and target relevant journalists to support backlink acquisition from high authority publications.


News monitoring

We keep tabs on any news, mentions and keywords connected to your brand. Our Digital PR team is always on the lookout for relevant and beneficial coverage opportunities.


Organic and Paid Social amplification services

To help our clients reach their campaign goals, we offer social media amplification services. Our expert PR and Social teams make sure the integrated campaigns target the right audience and contribute to your brand’s growth.


Transparent reporting

We believe in transparent reporting and make sure our clients have access to live link building reports that allow them to track the progress and success of each campaign. Our monthly and quarterly reports cover all key metrics, including KPIs, site traffic, keyword rankings and recommendations.

Coverage We’ve Achieved for Our Clients

Our Digital PR team has a network of national and international publications that our clients can take advantage of. We have achieved coverage on business-based platforms, such as Elite Business, Business Telegraph and ABC Money, as well as broader news platforms like Yahoo! and MSN and smaller, more niche publications. Whatever your brand or business goals, we can find a publication to suit your needs.

Want us to take your business’s digital PR and outreach strategy to the next level? Get in touch with Passion Digital to discuss your needs.


Passion Digital SEO team were a great choice as our first ever SEO specialist partner. Alex and the team are always on hand to answer questions, provide support and demonstrate a genuine passion to understand and grow our business. We’re still at the beginning of our growth journey as a business, and the Passion SEO team has already had a big positive impact and helped us lay some important foundations for the future.

Anthony Paine, Co-Founder

The Thinking Traveller

They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years, and a lot of the time, they’re very numbers-focused, which you would expect — the numbers dictate the content.

I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice, and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want, and it’s the kind of flavor we would expect — I personally haven’t experienced that with another organic search agency.

Dale Bray, Digital marketing Manager

John Lewis of Hungerford

Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.

We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.

Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.

Kiran Noonan, Managing Director

Case Studies

Local SEO
Webflow SEO
Content Showcase
Content Marketing
Digital PR
Social Media Management
Creative Strategy
Keyword Research
Ecommerce SEO
Charity SEO
International SEO
SEO Audit
Startup SEO

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