We maximise every pound you spend.

Assisting you in selling your products via Google's shopping platform.

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Google Shopping Ads, or Product Listing Ads (PLAs), is a solution for e-commerce businesses wanting to drive more sales and revenue through their websites. It’s proved to deliver an excellent ROI for many of our clients. Google Shopping Ads appear at the top of the search results, with a product title, price and image.

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Core benefits of Google Shopping.

Enhanced Visibility.

By using Google Shopping ads, businesses can ensure that their products are prominently displayed at the top of search results, increasing their chances of being noticed by potential customers.

Improved Shopping Experience.

Google Shopping ads enhance the shopping experience by directly providing users with product images, prices, and retailer information in the search results, allowing for quick and informed purchasing decisions.

Higher Conversion Rates.

With visually appealing product images and detailed information, Google Shopping ads tend to attract users with a clear purchase intent, leading to higher conversion rates than traditional text ads.

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Google Shopping Services.

1.

Shopping Campaign Management

Our campaign management service is designed to keep you ahead of the competition by maximising the ROI of your shopping campaigns. We achieve this by utilising intelligent bidding, data-driven targeting, and persona-based modelling. You will be supported by a dedicated team of Google eCommerce experts who will meet with you regularly to evaluate performance and discuss bidding strategies and ideas for improving your campaigns.

2.

Google Merchant Center Setup and Management

Google Merchant Centre allows you to upload your product listings to Google Shopping, making them accessible to shoppers across the platform. This includes Google’s Free Listings and Local Inventory Ads (LIA). We can assist you with everything from setting up your Merchant Centre account to resolving disapprovals and warnings.

3.

Shopping Feed Optimisation

Every successful Google Shopping campaign begins with optimising your product feed. It determines which search terms trigger your Shopping Ads and can significantly enhance your return on ad spend. Our advanced software and team of expert analysts will collaborate with you to ensure your product feed is continuously optimised for maximum results.

4.

Insights and Reporting

Results are everything, as they are integral to maximising performance and improving ROI. We continually monitor and fine-tune your Google Shopping campaigns, applying advanced optimisation techniques to ensure higher visibility and effective budget allocation. Our efforts are consistently supported by detailed reporting, so you always have a clear understanding of the results being achieved and the improvements we’ve made.

Meet the PPC team.

Carolina Abaunza Moreno

Paid Media Account Manager

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Christopher Watson

Head of Paid Media

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Demi Newlands

Paid Media Account Manager

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Euan Baird

Paid Media Account Executive

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Federico Faverio

Paid Media Account Manager

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Freddie Warner

Senior Paid Media Account Manager

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Joshua Davis

Paid Media Account Manager

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Lauren Hall

Paid Media Account Manager

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Nahom Kahsai

Paid Media Account Manager

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Seán Murphy

Senior Paid Media Executive

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