Assisting you in selling your products via Google’s shopping platform.
Google Shopping Ads, or Product Listing Ads (PLAs), is a solution for e-commerce businesses wanting to drive more sales and revenue through their websites. It’s proved to deliver an excellent ROI, having a 77% higher click-through-rate (CTR) than text ads in retail.
Enhanced visibility.
Improved shopping experience.
Higher conversion rates.
Shopping campaign management
Stay ahead of the competition. We maximise the ROI of your shopping campaigns by utilising intelligent bidding, data-driven targeting, and persona-based modelling. Our Dedicated team of Google eCommerce experts will regularly meet with you to evaluate performance and discuss bidding strategies and ideas for improving your campaigns.
Google Merchant Centre setup and management
Google Merchant Centre allows you to upload your product listings to Google Shopping, making them accessible to shoppers across the platform. This includes Google’s Free Listings and Local Inventory Ads (LIA). We are with you every step of the way – from setting up your Merchant Centre account to resolving disapprovals and warnings.
Shopping feed optimisation
Every successful Google Shopping campaign begins with optimising your product feed. It determines which search terms trigger your Shopping Ads and can significantly enhance your return-on-ad spend. Our advanced software and team of expert analysts will collaborate with you to ensure your product feed is continuously optimised for maximum results.
Insights and reporting
Results are everything, as they are integral to maximising performance and improving ROI. We continually monitor and fine-tune your Google Shopping campaigns, applying advanced optimisation techniques to ensure higher visibility and effective budget allocation. With our detailed reporting,you always have a clear understanding of the achieved results and the improvements we’ve made.
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