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  • Data and Analytics Agency in London

Data and Analytics Agency in London

At Passion we make smarter and faster decisions based on your business objectives by connecting and acting on all of your marketing data. With this information in mind, we can easily discern actionable insights that will inspire change and improve all your digital marketing campaigns.

We help you understand your data to make smarter decisions

We have a dedicated web analytics team and in-house developers who will help you navigate the intricacies of your data, whether you want a complete understanding of your marketing performance, to dig into your users’ journeys or to inform your strategies moving forward. Whatever your reasons, investing in data, analytics and the right reporting framework is fundamental to your success in the digital marketing space.

We can build you live, customised dashboards that are available to you 24/7, and that contain all the data that matters to you, from all your available sources. If you want to stop spending time figuring out your reporting and start spending time in what really matters, get in touch!

All Data and Analytics Services

GTM | Google Tag Manager
Call Tracking
Analytics Configuration & Audit

Our approach to data strategy:

1.

Selecting the right technology

We are well versed in a wide range of technology, meaning we will always use the right platform for your business needs.

2.

Connecting the right data

With a multitude of data points, sources and platforms at your disposal, it can be hard to see how one element impacts on others. We make these connections clear and easy to understand.

3.

Devising the right analytics strategy

Selecting the right KPIs to support your business goals and marketing strategy is crucial to your campaign’s performance.

4.

Visualising the right dataset

With our live dashboards, you always have full access to your data, ensuring complete transparency. You’ll never have to wonder ‘but what does all this data mean?’. We are dedicated to uncovering the reasons behind any fluctuations in your data and providing you with accurate and concise insights.

Frequently Asked Questions

What kind of auditing and implementation do you do?

  • Auditing Google Analytics
  • Setting up Google Analytics
  • Google Tag Manager implementations
  • Custom tracking and implementations
  • Advanced tracking implementations and e-commerce tagging
  • dataLayer consultancy and implementations
  • SPA and JS-based website tracking
  • Call tracking
  • User journey analysis
  • Conversion rate analysis

What is your approach to reporting?

Reporting and visualising data is critical when it comes to making accurate business decisions. Our dynamic reporting dashboards allow us to provide an accurate assessment of how your marketing channels are performing. We use a diverse range of tools, but most of our reporting is completed through Google Data Studio, which is easy to navigate and integrates seamlessly with a wide range of data providers.

What kind of dashboard/reports can you build?

You can expect the following user-friendly reports when you choose Passion Digital as your digital marketing agency:

  • Channel specific reports to measure the performance of a specific marketing effort
  • Holistic marketing reports to measure the overall performance of your campaigns
  • Monthly insight reporting to understand what data means and determine clear actions in light of this information
  • Integrated multi-channel reports to measure the impact of your marketing tactics
  • Attribution modelling to understand the impact your channels have on your users’ journeys

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