Data and analytics agency, with Passion.

Discover the ROI at every touchpoint.

Live data, accurate decisions.

We are problem-solvers at heart, blending performance and imagination to drive the best results for your business.

We connect all of your marketing data for smarter and faster decisions based on your business objectives to inspire change and improve your digital marketing campaigns.

 

Call tracking

We believe in being fully accountable for our work. If you get a lead, we want to know how you got it, so we can improve and capitalise on these results and generate a better ROI. Call tracking using our partner Infinity can give you this information and more. When you get a call, we can see where the call came from, e.g., PPC, organic traffic, direct traffic, or even offline media such as flyers or newsletters. We can even see which keyword the caller has typed into the search engine, where they’re calling from, and many more useful statistics that make call tracking necessary for agencies. Infinity integrates nicely into our unique reporting dashboards, so you can see your data in one place.

Analytics Configuration & Audit

A correct analytics set-up can be the defining factor in whether an SEM campaign is successful or not. We are passionate about analytics, but we are also passionate about our clients…and thrusting a complicated and often alien system upon them is certainly not the way to get the most out of this insightful information. We deal with all the complications and pass on the results to you in a simple and clear manner, enabling you to digest the information rather than get swamped by it.

Google Tag Manager

Make your analytics setup simple and scalable. Many of our clients use our Google tag management skills in conjunction with Google Analytics, providing insight into user interactions and behaviour. We can set up and install Google Tag Manager for WordPress websites or any other platform. Our Google Tag Manager and analytics specialists can provide on-site training and step-by-step guides to support you in using this increasingly valuable free tool.

Our approach to data strategy.

01

Selecting the right technology

We are well versed in a wide range of technology, meaning we will always use the right platform for your business needs.

02

Connecting the right data

With multiple data points, sources and platforms, it can be hard to see how one element impacts the others. We make these connections clear and easy to understand.

03

Devising the right analytics strategy

We help selecting the right KPIs that drive your campaign’s performance, supporting your business goals and overall marketing strategy.

04

Visualising the right dataset

With our live dashboards, you always have full and transparent access to your data.We’ll guide you through any data fluctuations, providing you with accurate and concise insights.

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Our work.

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Why Passion Digital?

We do search and we do it well.

 

  • As an independent mid-size agency, we can be nimble in our approach. We aim to collaborate as true partners to your business, ensuring you stand out from the crowd in your market and achieve the best ROI possible. We are a team of strategists who combine insight and data with channel expertise to find new ways to gain ground and stand out in your industry. We value collaboration and flexibility, taking on your challenges as our own and quickly adjusting strategies as needed.

    And if that’s not enough, our results and case studies speak for themselves. We are proud to have created some award-winning SEO campaigns for our clients, recognised by the UK Search Awards.

Meet our analytics experts.

Carolina Abaunza Moreno

Paid Media Account Manager
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Christopher Watson

Head of Paid Media
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Demi Newlands

Paid Media Account Manager
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Euan Baird

Paid Media Account Executive
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Federico Faverio

Paid Media Account Manager
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Freddie Warner

Senior Paid Media Account Manager
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Joshua Davis

Paid Media Account Manager
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Lauren Hall

Paid Media Account Manager
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Nahom Kahsai

Paid Media Account Manager
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Seán Murphy

Senior Paid Media Executive
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Latest insights.

Still unsure about analytics?

What kind of auditing and implementation do you do?

We are proud to offer a comprehensive list of auditing and analytics services, including:

  • Auditing Google Analytics
  • Setting up Google Analytics
  • Google Tag Manager implementations
  • Custom tracking and implementations
  • Advanced tracking implementations and e-commerce tagging
  • DataLayer consultancy and implementations
  • SPA and JS-based website tracking
  • Call tracking
  • User journey analysis
  • Conversion rate analysis

What is your approach to reporting?

Reporting and visualising data is critical when it comes to making accurate business decisions. Our dynamic reporting dashboards allow us to provide an accurate assessment of how your marketing channels are performing. We use a diverse range of tools, but most of our reporting is completed through Google Looker Studio, which is easy to navigate. It also integrates seamlessly with a wide range of data providers such as Funnel.io and different CRMs.

What kind of dashboard/reports can you build?

Simplicity and transparency is key. You can expect the following user-friendly reports when you work with us:

  • Channel-specific reports to measure the performance of a specific marketing effort
  • Holistic marketing reports to measure the overall performance of your campaigns
  • Monthly insight reporting to understand the data and determine clear actions
  • Integrated multi-channel reports to measure the impact of your marketing tactics
  • Attribution modelling to understand the impact your channels have on your users’ journeys

Get in touch.

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