We create content marketing strategies that are SEO-friendly and will resonate with your target audience to help you meet your goals.
Our content marketing strategies excel because they are rooted in data, audience insights and market research. Whether you want to reach a new audience, grow and increase engagement with your existing audience or promote a specific product or service, content marketing will get your carefully crafted message to the right audience, at the right time.
Passion’s content marketing services can give you bigger and better campaigns that go above and beyond just blog posts and site copy. We can lead the creation of unique and innovative content such as multi-channel content campaign, infographics, comprehensive guides, video content, mini sites, reports and so much more.
Depending on your goals, our content marketing experts work with you to define a content strategy that will help future proof your business, by increasing organic visibility, improving brand recognition across channels and generating customer loyalty.
Blog and informational content are key to organic performance and longevity. Informed by SEO opportunities, audience insights and market research, we define a content calendar that is designed to drive engagement, turn interest to intent and scale audiences.
Central to any SEO content strategy should be content optimisation tactics. A vital component to organic performance, published content is optimised and reoptimised to ensure correct keywords are targeted, content is formatted correctly, title tags are accurate and Google can properly rank your content.
Every business needs conversion focused landing pages that showcase your product or service. Carefully crafted to target commercial keywords but appeal to real, human consumers, SEO content is an essential bottom-of-the-funnel tactic.
Passion Digital specialises in strategising content marketing campaigns that reach new audiences, provoke engagement and utilise SEO, digital PR and Paid knowledge to ensure a fully rounded approach and tangible results.
Growth comes from insight and reporting on content performance provides the key learnings needed to iterate, improve and evolve. Based off defined objectives and KPIs, bespoke multichannel Looker Studio dashboards are created to provide a holistic overview and identify opportunities.
What is content marketing?
Simply put, content marketing is a type of digital marketing that involves creating content for an online audience, then publishing and/or distributing it in a variety of different ways – e.g. as blog posts, landing pages, outreach campaigns, email send outs, organic social media content etc. The goals of content marketing can include (but are not limited to):
Ensuring that your business has a strong content marketing strategy means that your content will be high quality and innovative, attract and resonate with your target audience and help you meet your goals.
What kind of content marketing do I need?
The aim of content is to capture and engage your target audience with informational and entertaining content that keep your brand top of mind and leads them down the conversion funnel.
Examples of content that we can create for you are:
How do you measure the impact of content marketing?
Our main goal is creating great content that meets and exceeds our clients’ goals, but most importantly we measure the success of content through marketing metrics. Some content performance indicators may include:
Are you interested in improving your content marketing strategy? Please get in touch with us today to set up a consultation with our content experts.
