What makes a great creative strategy?
An effective creative strategy should aim for more than just gaining brand coverage. Great creative content needs to be meaningful and offer something of value that will truly engage people and stick in their minds, which in turn will have long-term benefits for the brand that’s behind it.
- Increase brand awareness – target new audiences
- PR coverage – get national recognition
- Google rankings increase – outrank your competitors
- Link building – increase your website’s authority
- Social engagement – build a community
- Follower growth – increase your social presence
- Website traffic – promote your services
- Website conversions – generate sales