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Creative Strategy

Performance marketing agencies are not creative…but we are

Over the last few years, performance marketing agencies have replaced creativity with content. The content landscape is full of repetitive, disposable and often irrelevant brand executions that underperform because there is no value to the target audience. We believe every piece of content we create should help to build a brand. We believe ‘creative content’ should have meaning and value. The creativity is in how you make your content informative, or thought provoking while still being impactful, all in the aim of influencing your target audience into action and driving performance.

If you are interested in a more imaginative approach to your digital campaigns, then why not have a look at our creative campaigns showcase, and then get in touch!

What makes a great creative strategy?

An effective creative strategy should aim for more than just gaining brand coverage. Great creative content needs to be meaningful and offer something of value that will truly engage people and stick in their minds, which in turn will have long-term benefits for the brand that’s behind it.

Measurable benefits

  • Increase brand awareness – target new audiences
  • PR coverage – get national recognition
  • Google rankings increase – outrank your competitors
  • Link building – increase your website’s authority
  • Social engagement – build a community
  • Follower growth – increase your social presence
  • Website traffic – promote your services
  • Website conversions – generate sales

Our approach to creative strategy

It all starts with insight and strategy. We use a mixture of audience profiling, competitor analysis, social listening, and market research to help understand the universe that your brand operates in. We identify the channels, formats and messaging that will engage and convert, that are unique to your brand and your customers.

Our mission is to build brands by solving niche audience problems through stories that only you can tell.


What our clients say about us


Passion Digital SEO team were a great choice as our first ever SEO specialist partner. Alex and the team are always on hand to answer questions, provide support and demonstrate a genuine passion to understand and grow our business. We’re still at the beginning of our growth journey as a business, and the Passion SEO team has already had a big positive impact and helped us lay some important foundations for the future.

Anthony Paine, Co-Founder

The Thinking Traveller

They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years, and a lot of the time, they’re very numbers-focused, which you would expect — the numbers dictate the content.

I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice, and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want, and it’s the kind of flavor we would expect — I personally haven’t experienced that with another organic search agency.

Dale Bray, Digital marketing Manager

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