E-Commerce SEO Services in London

Maximise your online presence with an E-commerce SEO strategy that's powered by data.

Ecommerce SEO Specialists

Do you know your keyword silos from your canonical tags? We do, and we love to apply that knowledge to deliver targeted traffic that converts profitably for your business. We’ve worked with ecommerce clients in dozens of industries — from children’s toy manufacturers to high-end art boutiques — so we have a broad understanding of the requirements and the constraints of SEO for online stores.

Our ecommerce SEO strategy is designed to help businesses of all sizes reach their growth goals. We leverage cutting-edge technologies and tactics to craft a unique path to organic success. Our experts analyse the current landscape and devise strategies accordingly, in order to deliver tangible results.

At the core of our approach, we focus on:

  • Maximising visibility in search engine result pages (SERPs)
  • Optimising website content for search engines
  • Researching and leveraging high-value commercial keywords
  • Building backlinks from reputable sources
  • Improving user experience and engagement

Ecommerce SEO Services to Boost Conversions


Technical Analysis

Ongoing Technical Analysis is a key part of our ecommerce SEO strategy. We recognise the importance of having an optimised and efficient website for customers to have a successful and enjoyable journey experience, from interest to purchase. 

We understand that an ecommerce site poses unique challenges such as large quantities of URLs, complex JavaScript functionality and more. That’s why we provide expert technical analysis, ongoing deep dive analysis and resolution of any potential issues. We ensure your business won’t be left in the dark by keeping you informed and up to date with our progress.


Product Detail Page Optimisation (PDPs) 

Product Detail Page optimisation is essential for successful ecommerce SEO. We will review the sales copy on your product pages, paying special attention to our keywords and calls to action that help improve rankings and conversions. We also assess your use of technology such as structured data — a necessary part of optimising the way search engines understand and display your products.

For larger stores, we can leverage automation to scale up content changes. This streamlines resources, boosts ROI and allows us to concentrate our efforts on other critical optimizations.


Product Category Page Optimisation (PCPs) 

Product Category Pages are a vital component both for the user journey on your website and a successful organic marketing strategy. They give customers an overview of the options available, allowing them to rank for high-volume search terms in SERPs, narrow down their choices, and ultimately make a purchase.

Category page optimisation is not just about adding SEO text; it’s about creating user-centric content that boosts topic authority, encourages exploration and drives conversions. We’ll make sure your category pages are optimised to perfection to generate more sales.


Site Structure and Navigation Optimisation 

One common issue with ecommerce websites is that they haven’t been scaled in an SEO friendly way. An optimised navigation and site structure is pivotal to success in organic search. If your website isn’t structured with SEO in mind, Google will find it hard to establish and understand the hierarchy of content and many of your key landing pages will not have the desired visibility in search results. Our SEO strategy includes an internal linking and navigation review (if needed), to give our clients website’s the best chance of achieving visibility for relevant search terms that will drive traffic and conversions.


Site Speed Optimisation 

Site speed is crucial to user experience and keeping users on a website. If a page takes a while to load, then a user is more likely to click back and find another website instead. Part of our technical audit is looking into a website’s site speed and if it’s passing Google’s Core Web Vitals. 


Conversion Rate Optimisation 

While ecommerce SEO focuses on driving new traffic to your website, it’s important not to forget about the people already visiting you. Repeat sales and up-selling can significantly contribute to your bottom line, so we will take a close look at your sales funnel online to identify points of drop-off or opportunity for up-selling through CRO.

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Frequently Asked Questions


Passion Digital SEO team were a great choice as our first ever SEO specialist partner. Alex and the team are always on hand to answer questions, provide support and demonstrate a genuine passion to understand and grow our business. We’re still at the beginning of our growth journey as a business, and the Passion SEO team has already had a big positive impact and helped us lay some important foundations for the future.

Anthony Paine, Co-Founder

The Thinking Traveller

They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years, and a lot of the time, they’re very numbers-focused, which you would expect — the numbers dictate the content.

I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice, and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want, and it’s the kind of flavor we would expect — I personally haven’t experienced that with another organic search agency.

Dale Bray, Digital marketing Manager

John Lewis of Hungerford

Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.

We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.

Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.

Kiran Noonan, Managing Director