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SEO Agency in London


As one of the leading SEO agencies in London, Passion Digital delivers results-focused SEO services, with bespoke strategies providing clients with the right mix of on-site, technical, and off-site SEO.

We can help your business improve its website, with a focus on the key elements that are fundamental to increasing search engine visibility. No two websites are created equal, which is why we work closely with our clients to understand their priorities and craft a unique SEO strategy to meet their needs.

The result? A bespoke, tailored SEO service that helps you rank highly for the search queries you want your business to target.

Award-winning SEO Services

At Passion Digital, we always recommend a long-term, data-led approach to SEO, following the most up-to-date search engine guidelines and a strong content marketing strategy. These reward our clients’ websites for engaging, interesting and relevant content.

To discover more about what Passion Digital’s team of SEO specialists can do for your website, get in touch to discuss how we can help you.


Keyword research and SEO strategy

Our SEO strategy is driven by a clear understanding of clients’ business goals, industry, market and competitors. Starting with keyword research, we build bespoke campaigns from the ground up to generate results quickly! It’s important to fully understand the market and your competitors to create a strategy that answers audience search intent and beats the competition.


Technical SEO

The foundations of a campaign begin with a technical SEO audit and user experience (UX) analysis, ensuring there are no technical roadblocks that could affect performance. Search engines are increasingly focused on website speed and usability, and the SEO team here at Passion understand how to identify technical SEO quick wins that will have an impact on performance.


On-site SEO

Successful SEO campaigns require optimised onsite content which can be easily crawled and indexed by search engines like Google, to ensure organic search visibility, and to answer any queries potential customers might have. Using a hub and spoke approach for content clustering, onsite optimisations will cover page content and structure, meta data and headers, as well as internal links and calls to action (CTAs).


Link building and Digital PR

Beyond your own site, securing coverage and backlinks from other platforms can help boost your off-site SEO efforts. We regularly work with hundreds of publications to ensure there’s always somewhere suitable to publish content about your brand! Relevance is key when it comes to creating a link building strategy.


Ecommerce SEO

SEO for ecommerce is a different beast from other kinds of websites, and we have experience in, and an understanding of, tailoring SEO strategies for ecommerce platforms like Shopify, WooCommerce, BigCommerce and Magento to meet industry-specific requirements that will help your online store grow.


International SEO

International SEO is a complex discipline that requires thorough knowledge of content strategy and technical configuration. From designing an optimised target market-specific SEO strategy, to tailoring your website so it meets customer search intent in each country you operate within, our team have the knowledge and experience to work with global businesses.


Local SEO

What is local SEO? Our local SEO packages are designed to improve your organic visibility in your local area. When optimising for local SEO, best practices still stand, but you will want to focus on a few key elements: claim and optimise your Google Business Profile, collect reviews, ensure your name, address and phone number (NAP) are consistent, and be mobile friendly — to name just a few!


YouTube SEO

YouTube is the second largest search engine in the world; don’t miss a trick by ignoring your video content! YouTube SEO optimises your video content so they appear in in-platform searches but also across the SERPs (Search Engine Results Pages). Read our handy Guide to YouTube SEO to find out more.

Different Challenges, Different solutions.

Whether it’s project support, SEO consultancy, project management or hands-on implementation, we can help you with a wide range of SEO challenges.

One-off Project Support

We can help you complete your project if you don’t have the resources to do so. We’ve conducted technical SEO and content audits for organisations of all sizes and sectors, as well as offering SEO migration support when websites need a rebuild or update.

SEO Consultancy

Having an outside perspective on your in-house team is important. If you’re not sure what they are doing — or if it’s not working as well for them as expected — then get a second opinion from our SEO experts!

Ongoing SEO Support and Implementation

With all the changes in SEO, it’s harder than ever to keep up with. We can take on elements of your activity so you don’t have be stressed about them and focus more time on making money! You can rest assured knowing we will take care and handle everything from technical analysis all way through development changes with ease.

Why work with Passion Digital?

Many of our clients came to us looking to increase their website traffic through organic search but didn’t know how. Sometimes, they weren’t even sure what SEO was.

No matter how much they know about SEO, the first thing we do for our clients is conduct a full technical audit of their website. This allows us to discover what issues we’ll need to correct to let you start ranking for your desired search terms.

From big questions to small tweaks, Passion Digital is here to help answer those questions and solve those problems.

That also means we aren’t afraid to tell you the truth about your current SEO practises. If we find any issues impacting your performance, we’ll point them out and fix them as quickly as possible to get you back on the path to success.

And if there’s uncertainty over targets or time-sensitive campaigns, we always ensure that clients are completely aware of the impact of these risks. We believe that educated clients get the best value out of our SEO services, and we’re always happy to explain our work, right down to the fine details.

All SEO Services


Passion Digital SEO team were a great choice as our first ever SEO specialist partner. Alex and the team are always on hand to answer questions, provide support and demonstrate a genuine passion to understand and grow our business. We’re still at the beginning of our growth journey as a business, and the Passion SEO team has already had a big positive impact and helped us lay some important foundations for the future.

Anthony Paine, Co-Founder

The Thinking Traveller

They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years, and a lot of the time, they’re very numbers-focused, which you would expect — the numbers dictate the content.

I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice, and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want, and it’s the kind of flavor we would expect — I personally haven’t experienced that with another organic search agency.

Dale Bray, Digital marketing Manager

John Lewis of Hungerford

Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.

We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.

Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.

Kiran Noonan, Managing Director

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