Digital strategy refers to the planning and execution of your digital marketing activity. Usually strategists will sit above the digital disciplines – SEO, PPC, Social Media, Content, etc. – and look at the overall effect of the activity on business objectives rather than channel-specific tactics and KPIs.

Insight and Strategy Services
Devising and delivering digital marketing strategies, from research to results.
Sitting above our specialist teams is the Insight and Strategy department, responsible for our research and strategy services and the strategic coordination of cross-channel campaigns of all sizes.
If digital marketing is a journey, our Insight and Strategy team are your ultimate travel companions. Not only do they plan the route and remind you what to pack in your suitcase before you leave, they remember the extra things that turn a trip into an adventure worth taking – like jam sandwiches for the road. Call them researchers, planners, project managers… but their preferred title is ‘partners’ in your digital success.
The power of joined-up thinking
Our experience enables us to devise and deliver powerful digital marketing strategies, from research to results. The foundation laid by our insight work is the bedrock of all your online activity: from the competitor analysis that informs your choice of channel tactics, to the audience research used to build your paid media targeting, to the messaging strategy that guides your onsite and ad copy. Our strategists work closely with Passion’s channel specialists to ensure that macro thinking at a business-objective level is always present, as well as the depth and rigour of day-to-day execution.
What our clients say about our Insight and Strategy work
All Insight and strategy services
Frequently Asked Questions
What does digital strategy mean?
What if I don’t know what service I want or need to fulfil my objectives?
That is absolutely fine, it’s our job to properly assess your unique situation and find a best-fit solution within your budget. The research we recommend carrying out at the start of any project will equip us with all the information we need to put together a single or multi-channel strategy.
Do you work with startups?
Yes, we love working with ambitious startups! We don’t have a one-size-fits-all solution for launching a new business – every category and audience is different, as is every client’s budget and growth expectations. We pride ourselves on our strategic thinking and our honest approach to getting the most bang for your buck.
We have design and implemented go-to-market launch strategies for brands in a range of sectors, including health and wellness, food and drink and emerging technology. If you are a startup brand with growth ambitions and investment secured, do get in touch to find out how we can help you.