Digital strategy refers to the planning and execution of your digital marketing activity. Usually strategists will sit above the digital disciplines – SEO, PPC, Social Media, Content, etc. – and look at the overall effect of the activity on business objectives rather than channel-specific tactics and KPIs.
Insight and Strategy Services
Devising and delivering digital marketing strategies, from research to results.
Sitting above our specialist teams is the Insight and Strategy department, responsible for our research and strategy services and the strategic coordination of cross-channel campaigns of all sizes.
If digital marketing is a journey, our Insight and Strategy team are your ultimate travel companions. Not only do they plan the route and remind you what to pack in your suitcase before you leave, they remember the extra things that turn a trip into an adventure worth taking – like jam sandwiches for the road. Call them researchers, planners, project managers… but their preferred title is ‘partners’ in your digital success.
The power of joined-up thinking
Our experience enables us to devise and deliver powerful digital marketing strategies, from research to results. The foundation laid by our insight work is the bedrock of all your online activity: from the competitor analysis that informs your choice of channel tactics, to the audience research used to build your paid media targeting, to the messaging strategy that guides your onsite and ad copy. Our strategists work closely with Passion’s channel specialists to ensure that macro thinking at a business-objective level is always present, as well as the depth and rigour of day-to-day execution.
What our clients say about our Insight and Strategy work
Ashleigh & Burwood
After having managed our own Social Media channels for a few years, we knew that when it came to moving with the times and giving our brand a more modern and current vibe, we needed the guidance and expertise of someone who knew how to go about this.
We called upon Rosie, Owen and the Passion Digital team to assist us with a more vibrant feel for our Social Media channels back in February 2021. With Rosie’s expertise, guidance and meticulous planning, in the three months since then we have seen our social media channels go from strength to strength – with more people engaged with our brand than we have seen in a long time. Rosie worked with us on creating a new theme for our feeds, with research into competitors, as well as assisting us with content ideas and execution.
Rosie, Owen and the wider team are now involved in the next phase of our Digital Strategy, which includes a new website design and build. We are really happy with the work Passion Digital have done for us so far – it is very reassuring knowing that if we have a question or are unsure about something, we can confidently go to them for expert advice and guidance. We would recommend Passion Digital to any business needing help with their digital strategy.
Working with the Passion Digital team couldn’t be easier and more fun!
They provide services at 360, not only offering marketing support but also competitor analysis, persona creation and product launch strategy.
From the very beginning, they perfectly understood our needs and tailored the entire launch strategy to our limited budget, helping us identify which channels to prioritise and where to allocate resources for maximising results.
They’re always willing to go the extra mile, supporting us in different aspects of the business and we definitely consider them part of the team!
The Lost explorer mezcal
Last year we were looking for an agency to devise a go-to-market digital strategy for our luxury mezcal brand. It was essential to us that we found someone who shared our passion and enthusiasm for the brand and were able to apply their digital knowledge to our circumstances, which we knew would continually shift as a result of the COVID-19 disruption.
We have found Passion to be responsive, proactive and a true partner to The Lost Explorer Mezcal. They understand the challenges that startups face and are able to work nimbly. We have really benefited from their cross-channel expertise, working with their Insight and Strategy, Paid Media, SEO and UX experts to maximise our marketing efforts. We are very happy with our results so far and are excited to scale up over the coming year.
All Insight and strategy services
Frequently Asked Questions
What does digital strategy mean?
What if I don’t know what service I want or need to fulfil my objectives?
That is absolutely fine, it’s our job to properly assess your unique situation and find a best-fit solution within your budget. The research we recommend carrying out at the start of any project will equip us with all the information we need to put together a single or multi-channel strategy.
Do you work with startups?
Yes, we love working with ambitious startups! We don’t have a one-size-fits-all solution for launching a new business – every category and audience is different, as is every client’s budget and growth expectations. We pride ourselves on our strategic thinking and our honest approach to getting the most bang for your buck.
We have design and implemented go-to-market launch strategies for brands in a range of sectors, including health and wellness, food and drink and emerging technology. If you are a startup brand with growth ambitions and investment secured, do get in touch to find out how we can help you.