Our award-winning search marketing campaigns put you in front of your target audience.
We are proud to call ourselves a full-service search performance marketing agency, which means that we offer all of the core search marketing services. Our team is made up of specialists in each discipline, so we can provide unparalleled expertise to help you meet your marketing and business goals.
The talent in our SEO team runs from technical SEO whizzes to creative content strategists. Their aim is to gain organic visibility at multiple touchpoints in the customer journey, always with your KPIs at front of mind. Whether you want to increase your share of voice online, bring more traffic to your website, drive sales or boost brand advocacy, we can help.
While organic marketing is all about rolling out the welcome wagon for people who are already searching for your product or service, digital advertising is all about bringing the party to your potential audience. Our experts across Google, Facebook and Amazon are highly skilled at finding and targeting your audience, convincing them with the right messaging and creative, and then converting them whether in platform or on site.
Data underpins all facets of our service offering. We make sure that the tools we use – including enterprise technologies like GWI, STAT, ResponseTap and Shoptimised – are carefully planned into our tracking and measurement plans and real-time reporting dashboards to ensure that you always have the full picture for quick decision making.
What is performance marketing?
At its most basic, performance marketing is – you guessed it – marketing based on performance. It is often thought of as data driven and acquisition focused, and contrasted with brand marketing, which is seen as more creative and, by nature, less measurable.
In reality, things are never so black and white. At Passion we strongly believe that data doesn’t have to be dry and creativity can reap results. We admit, we get nerdy about numbers – our analytical approach enables us to gather, process and act on data with real confidence. But the real key to our success is how we combine this with creative thinking. From execution to amplification and content to creative, we are not afraid to think outside the box.
The result? Memorable, measurable marketing programmes for brands looking for that extra zing.
What kind of brands do you work with?
We have clients of all shapes and sizes in many different sectors. The one thing they all have in common is a passion for their product or service and a powerful message that inspires us to get it out into the world.
Here are a few of the sectors we are particularly interested in working with:
E-commerce businesses looking to increase their online sales
Sustainable brands with an environmental message at their core
Established global businesses looking for a long-term marketing partner
Funded startups with ambitious growth plans
Charities with a UK presence – in 2012 we were founded to help charities get their Google Grants, after all!
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