At its most basic, performance marketing is – you guessed it – marketing based on performance. It is often thought of as data driven and acquisition focused, and contrasted with brand marketing, which is seen as more creative and, by nature, less measurable.
In reality, things are never so black and white. At Passion we strongly believe that data doesn’t have to be dry and creativity can reap results. We admit, we get nerdy about numbers – our analytical approach enables us to gather, process and act on data with real confidence. But the real key to our success is how we combine this with creative thinking. From execution to amplification and content to creative, we are not afraid to think outside the box.
The result? Memorable, measurable marketing programmes for brands looking for that extra zing.