Including user behaviour research, customer journey mapping, funnel analytics, usability testing, accessibility, design, user testing, user interface design and customer experience
Web Performance Agency in London
Designing, building and optimising websites that perform.
Our web team is especially skilled when it comes to strategic thinking and recommending the best course of action, so you can rest easy knowing they’re here to help your business make the very best first impression it possibly can.
Work with our web performance specialists
Let’s be real: first impressions matter. Your website will be most people’s first impression of your business. From site speed and layout to user experience, a visually pleasing and user-friendly website is crucial to your online performance. Google’s recent updates all point to the importance of page experience as a ranking factor. But, just as importantly, your website is your virtual greeting – and you want to be sure you’re welcoming potential customers with a firm, friendly handshake.
Here at Passion we help you put your data in order so you can get the performance insights your business needs. We base our recommendations on a firm foundation of analysis, including behaviour research and customer journey mapping, so that your website doesn’t just look appealing – it is made to perform. Tracking and testing is a vital part of any of our web builds so that we can make sure that our optimisations lead to conversions.
Our web team is especially skilled when it comes to strategic thinking and recommending the best course of action, so you can rest easy knowing they’re here to help your business make the very best first impression it possibly can.
All Web Services
Frequently Asked Questions
What are the benefits of doing UX research?
UX (user experience) can help you understand how your users connect and interact with your brand. Our UX research can help you:
- Understand how users really experience and engage with your website
- Evaluate and optimise prototypes and ideas based on UX
- Discover customer needs and business opportunities you haven’t thought of yet
- Find and fix hidden problems within your website
- Provide UX that outperforms your competition
- Understand each user interaction across complete customer journeys
- Build a more comprehensive picture of your target audience(s) to allow for better marketing efforts
What is included in your UX services?
We execute UX optimisation in the following ways:
- User behaviour research and analysis
- Competitor analysis
- Customer journey mapping and funnel analysis
- Persona creation (together with our incredibly talented content team)
- User experience, such as usability, accessibility, design, content and user testing
- UX workshops
What is included in your CRO services?
Our team of CRO experts devise strategies that are bespoke to your needs and commercial objectives, so it changes depending on each client. But the bottom line is that we are here to help you improve user conversion.
We provide conversion optimisation management services and build robust and continuous testing frameworks to generate more revenue.
We can help you improve user conversion with the following tactics:
- Performance and site speed audits
- Strategic thinking
- User testing and recording
- A/B and MVT testing
- Design testing
- Landing page creation and optimisation
Do you also design and build websites?
We do! We love building beautiful websites that exceed our clients’ expectations in terms of UX, conversion rate and speed performance. However, we are not a web agency – we are a performance marketing agency, so our team is best placed to design and build focussed, highly-optimised, small websites instead of big enterprise sites.
If you choose us to design and develop your site, we’ll help you every step of the way:
- Prototyping and UI – including wireframing and high fidelity
- Development – HTML5, CSS3, JavaScript React and Vue, PHP Stack and more
- JAMstack design and dev
- WordPress design and dev
- Crafting and sanity checking
- Contentful, Sanity, Netlify and Gatsby Cloud
What is your preferred web build platform?
We believe that websites need to be fast and secure while still meeting the needs of an ever-changing online landscape, as well as your business goals. To achieve this, we use GatsbyGS, a static site generator, to pull content directly from your CMS or other data sources, giving you quick-loading, optimised websites with the most up-to-date online security.
This decoupling of the CMS and website means your content managers can enjoy the familiarity and user friendliness of WordPress or Craft, while your developers and designers are free to implement bespoke designs and user journeys with almost no limitations. This approach ensures your website can evolve seamlessly with your business.