With Halloween fast approaching, we wanted to create a topical piece of Digital PR content that we could use to acquire backlinks for our luxury travel client, The Thinking Traveller. With the knowledge that TTT offered private villas close to some of Europe’s most historic castles, we decided to look at which of these landmarks were the most popular on Instagram. To do this we conducted research to find existing lists of the best castles in Europe and then recorded the number of hashtags for each castle. We worked with The Thinking Travellers internal design team to create visual assets and we created a blog post to give publications a source of data to link back to. This piece of content landed 72 links across six different countries, including the US and Canada. The combined readerships of the publications we landed coverage in exceeded 7M monthly visitors.
Most instagrammable castles in Europe
Supporting small businesses abroad with reviews
We know that The Thinking Traveller’s audience is passionate about sustainability and social responsibility when they travel abroad, so we launched ‘The Thoughtful Traveller Day’ to encourage tourists to leave reviews. We then launched a private Facebook group, also named The Thoughtful Traveller which was exclusively for existing customers and would only allow 100 new members entry every year. Membership would afford perks like discounts and the only way to gain access is to prove that they had left a review. We included a membership question to the Facebook group where customers could tell us the business that they left the review for by using the hashtag #TheThoughtfulTraveller.
Body editing apps - How Popular are they?
We worked with Bulk to raise awareness of body editing apps across Europe using Google search data. In Europe, the UK topped the list for monthly searches for these apps with a massive 23,510 searches per month. To raise awareness, we worked with influencers to edit their images. One had very subtle changes and the other visualised what would happen if you edited their photos the same number of times as people are searching for the apps in their respective country. For example, we edited Italian fitness influencer Emily Gervasio’s images 14,770 times to match how often people in her country were searching for these apps.
Most instagrammable beaches in Europe
Our luxury travel client, The Thinking Traveller, called on us to help with organic link building and increasing online visibility. As the high season for travel in Europe was approaching, we decided to find out which beaches were the most popular. We looked at Instagram hashtag data. We researched existing ‘best beaches’ articles. We created seed lists and then recorded the number of hashtags on Instagram for each beach. We then created a series of graphics to illustrate our findings and created a blog post, so we had an original data source for publications to link to. This simple but smart approach helped us to land over 80 pieces of coverage in 15 different countries, on publications such as Yahoo, Travel+Leisure, TimeOut or MSN.
The Secret Life of Pet Owners
In a bid to promote Quintain’s pet-friendly apartments, we decided to look at how many renters across the UK had to hide their pets from their landlords. We commissioned a survey to find out a variety of statistics, including the most hidden species of pet, which cities are the worst for renters who own pets and, ultimately, how hiding a pet impacts someone’s mental health. We took the results and created a series of infographics to illustrate our findings, then used a regional and trade digital PR strategy to get coverage from publications.
WFH vs Working From the Office: The Productivity Report
Our project management software client, Scoro, tasked us with creating a Digital PR campaign to encourage companies to enquire about their time saving software. To capitalise on the ongoing conversations in the news around working from home vs working from the office, we decided to create a campaign to find out just how much company time people were wasting while working from home. We ran a survey to see which industries were the biggest offenders when it came to watching Netflix while they should be sending emails and which cities were online shopping when they should have been on Zoom calls. We then worked with Scoro to illustrate the findings so they could be seeded out to relevant industry and regional publications.
Self-Assessment Tax Calculator
In the lead-up to the Self Assessment deadline, QuickBooks UK came to us with the request for a Self Assessment calculator that would help self-employed people get a sense of how much income tax they’ll need to pay HMRC this tax year. Today, our “sexy Self Assessment calculator” guides small business owners through all the steps required to get an accurate income tax estimate.
London's Sustainable Food Delivery Guide to 2020
When the coronavirus hit the UK and food delivery services saw a surge in business, Good Hemp wanted to seize the moment to help Brits build better food habits, for people and the planet. London’s Sustainable Food Delivery Guide includes the most sustainable food and drink suppliers, grow-your-own tips and delicious vegan recipes to cook up in your kitchen.
The DNA FX Quiz - DailyFX.com
Uncertainty about one’s forex trading strategy is one of the main barriers to entry in the forex trading market. DailyFX’s DNA FX quiz helps people find the trading strategy that suits their personality best, helping them take the next step towards becoming a successful forex trader. The DNA FX quiz won the Best Financial Services Award at The Drum Content Awards 2020.
Identifying Car Wash Slavery - Dropless
It is thought that there could be as many as 24,000 car wash workers in the UK who are victims of modern slavery. We created this hero blog post and infographic for Dropless to help bring awareness to this important issue and help individuals spot the signs of modern day car wash slavery in the UK.
E-Waste of the World: A data visualisation - Lovefone
Did you know that the weight of e-waste generated by UK’s population is equivalent to that of 120,000 iconic double-decker busses? Compare the output by country and continent and toggle between the average inhabitant and total population output. The mobile-friendly data visualisation was created in time for Earth Day 2017 to boost brand awareness, social traffic and SEO efforts for Lovefone.
Teletext Bamboozle as a 404 page
Everyone loves holidays, and everyone loves retro gaming – why not combine the two? We took people back to their youth with this interactive 404 page in the style of Teletext’s classic Bamboozle quiz for TeletextHolidays.co.uk.
Forex Trading Patterns - DailyFX.com
Do you think you could make it as a forex trader? We created an interactive that lets you test your abilities to guess which way the markets are going to move. The quiz sets up some of the most common forex trading patterns before asking the user to guess what will happen next. Test your skills and see if you can get 12/12 (which might mean it’s time for a career change…)
Pop Culture Cars - Clegg Gifford Insurance
There are hardly any films that don’t feature an impressive vehicle somewhere within the story. But only few cars have us talking about them years later. Pop Culture Cars reveals the best movie cars since 1960.
Keeping up with the Queen
‘Keeping Up With The Queen’ is a single-page website created to celebrate the Queen’s 90th birthday in 2016. Find out what Her Majesty did at your age.
Most beautiful Casinos in Europe - Foxy Casino
An interactive itinerary to the most beautiful casinos around Europe, along with some impressive pit stops along the way. A native microsite created to drive brand awareness, traffic and links to Foxy Casino. Bon voyage!
Secrets of Magic - Foxy Casino
Make sure your volume is turned up enough for some nostalgic synth-pop because Secrets of Magic takes you back to the 80’s and reveals the secrets behind the six most famous magic tricks of that time. For Foxy Casino, we wanted to bring the brand’s showtime-esque image to live. Enjoy the flamboyant decade in an incredible audio-visual experience.
Digitalmarketing.London - Passion Digital
In our world of constant info overload, it’s difficult to keep track of news and opinions truly relevant to our day-to-day. Digitalmarketing.London solves this issue for digital marketers. Passion Digital’s different teams curated their top 3 sources to automatically show you the latest from SEO, PPC, Social, Content and CRO/UX in one feed. All you have to do is click on the topic you’d like to read up on.
Chronicles of the Phone Box - Lovefone
In conjunction with Lovefone’s launch of mobile repair shops inside red phone booths, we’ve taken a look at the evolution of Britain’s iconic phone boxes. Warning: They weren’t always red!
Female Taxi Drivers - Clegg Gifford Insurance
Only 2% of all registered taxi drivers in London are female. The lack of women in the trade is not uncommon anywhere in the world. We create Female Taxi Drivers for women taxi drivers to share their unique stories. These stories were uniquely retold by publications like Stylist and Bust.
Date an Athlete - Foxy Bingo
2016 was a big year for all things sporty. Date an Athlete celebrates the attractive traits displayed by people participating in the most popular Olympic disciplines.
Most Luxurious Airports on Earth - Pink Elephant Parking
Most Luxurious Airports on Earth reveal the 7 airports where flight delays are nothing but a blessing in disguise.
Poker State of Mind - Party Poker
The world’s best poker players know how to make the right decisions quickly. Keeping your cool during a game of poker is key. This website puts you in that Poker State of Mind.