As a performance marketing agency our approach is always driven by data, regardless of size of the brand we work with or the project we focus on. No vague, handwavy notions or gut feelings here – to get that data we need a solid foundation of research.
A thorough understanding of your ‘now’ audience as well as your ‘growth’ audience will underpin all aspects of your digital strategy, from the look and feel of your website and social platforms to your content/messaging strategy and media targeting. We can support brands with a range of detailed research pieces.
What tools do you use for audience research?
We use the market-leading tool Global Web Index to access audience survey data across 40+ countries and 40,000 attributes. This allows us to provide accurate and insightful research pieces that are completely bespoke to your industry and proposition.
What is wrong with my current user personas?
We turn our valuable audience insights into actionable marketing personas that can be used to inform channel strategies. Persona work is often expensive, unfounded and quickly forgotten once the project is over – by basing our personas on proper data, we can make a watertight business case for our strategic decisions.
What is your approach to UX?
We work closely with our UX team to identify and rectify any blockages in user journeys on your website, using tools such as Google Analytics and Hotjar in a data-driven approach designed to improve your CRO and benefit all other digital channels.
What is Tone of Voice and why it’s important?
Tone of voice is the ultimate expression of your brand and an important part of your brand equity, so it’s important that it is clearly defined and consistent. We host a workshop involving all key stakeholders that allows us to evaluate your current messaging and formulate clear tone of voice guidelines. We then work with the Content team to roll this out across your onsite content as well as in your ad copy.
