Social Media Content Calendar Tips

15Feb

Do you know what you’re posting on Facebook tomorrow? If the answer is no, then you could be in trouble. Without planning, any Social Media Manager will struggle to execute a successful social media strategy, meet KPIs and deliver impressive results. *Cue: the social media content calendar* Exactly what it says on the tin, a

‘The Power Of Curation in a World of Excess’ – Thoughts on Lecture by Michael Bhaskar

15Feb

‘Curation’ is the latest buzzword in media and tech. Propelled by the advent of social media and a new culture of consumer consumption, the word has become important as we struggle to arrange and give meaning to the reams of media information on offer. ‘Curation’, the art of selecting useful information to produce meaningful collections,

Why Super Bowl ads are becoming more obscure

03Feb

You won’t be surprised to hear that in order to sell products, brands need to first build an identity; a story that they tell others about themselves. But what consumers might not be aware of is that in recent years, building your brand’s identity has somewhat taken precedence over actually describing the product or service

A Guide to Keeping Children Safe Online 2.0

30Jan

Child Safety Online
original: 12/06/2014, updated: 30/01/2017 The growth of the internet has provided an invaluable learning tool for children. However, the increasing ease with which children are able to access the web has given rise to a number of problems relating to child safety. The potentially most harmful problems young people can encounter using the internet include:
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