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The Hidden Threat Draining Your Google Ads Budget: How to Detect and Prevent Invalid Traffic

Paid Media

Euan Baird
6 minutes

The Hidden Threat Draining Your Google Ads Budget: How to Detect and Prevent Invalid Traffic

Invalid traffic is costing advertisers billions every year, yet many are unaware of its impact on performance. Whether it’s bots, accidental clicks,...

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Rethinking Attribution in a Multi-Touch Paid Media World

Data & Analytics

Noah Yoseph
5 minutes

Rethinking Attribution in a Multi-Touch Paid Media World

In paid media, one size never fits all. Whether you’re marketing a luxury product, a service in a highly regulated sector, or...

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The Rise of Social Media as a Search Engine: From Clicks to Scrolls

SEO

Alexandre Hoffmann
9 minutes

The Rise of Social Media as a Search Engine: From Clicks to Scrolls

The shifting search paradigm A profound transformation is reshaping how information is discovered online. While Google has dominated the search landscape for...

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Technical Foundations of LLMs: Understanding the Infrastructure Behind AI Search

SEO

Alexandre Hoffmann
4 minutes

Technical Foundations of LLMs: Understanding the Infrastructure Behind AI Search

For digital marketers and SEO professionals, focusing on rankings alone is no longer enough. Understanding the infrastructure that powers large language models (LLMs) is...

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Keyword Research for LLMs

SEO

Alexandre Hoffmann
3 minutes

Keyword Research for LLMs

AI-powered search is no longer a future trend, it’s here. Tools like Google’s AI Overviews, ChatGPT and Perplexity are already reshaping how...

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Programmatic Advertising for B2B Service Companies

Paid Media

Demi Newlands
4 minutes

Programmatic Advertising for B2B Service Companies

Business-to-business (B2B) buying behaviours are rapidly changing and traditional techniques such as face-to-face selling aren’t as powerful as they once were. As...

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How to Use Psychology in B2B Marketing for More Impact

Digital Marketing

Cecilia De La Viesca
4 minutes

How to Use Psychology in B2B Marketing for More Impact

Are you ready to unlock the secrets of your audience’s minds? Have you ever wondered what drives your B2B audience to make...

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YMYL Industries and SEO: The Importance of E-E-A-T

SEO

Alex Tyers
8 minutes

YMYL Industries and SEO: The Importance of E-E-A-T

‘Your Money or Your Life’ (YMYL) industries pose a unique set of challenges when optimising a website for search engines. These sectors,...

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Captivate and Convert: Mastering Audience Resonance for Successful Paid Media Campaigns

Paid Media

Nahom Kahsai
4 minutes

Captivate and Convert: Mastering Audience Resonance for Successful Paid Media Campaigns

Ever wondered why some paid ads just click with us, while others barely make a dent? The importance of resonating with your...

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How to Convince Your Senior Team to Prioritise Marketing

Digital Marketing

Pamela Toro
4 minutes

How to Convince Your Senior Team to Prioritise Marketing

Marketing is often viewed as a cost centre, but in reality, it’s a powerful driver of revenue growth and business success. To...

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International SEO Strategy: Best Practices for Mastering the Global Market

SEO

Robyn de Wet
5 minutes

International SEO Strategy: Best Practices for Mastering the Global Market

There is a lot to consider when expanding your business, particularly when entering new, international markets. Today we are going to focus...

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Getting the Most Out of LinkedIn for Your B2B Advertising

Paid Media

Ben Miller
7 minutes

Getting the Most Out of LinkedIn for Your B2B Advertising

As search evolves beyond keywords and towards a more conversational, AI-powered experience, understanding how to effectively reach your target audience on platforms...

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