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The Importance of First-Party Data

Data & Analytics

Rosie Dath
8 minutes

The Importance of First-Party Data

In the ever-changing landscape of digital marketing best practices, from second-party cookie deprecation to GDPR privacy compliance, first-party data collection and utilisation...

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Ace Black Friday PPC Advertising – Infinity Insights

Paid Media

Freddie Warner
6 minutes

Ace Black Friday PPC Advertising – Infinity Insights

Black Friday is one of the biggest dates in the retail diary and one of the most PPC budget-hungry ones, too! Last...

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Passion Digital Nominated for Three UK Search Awards 2024

News

Cecilia De La Viesca
3 minutes

Passion Digital Nominated for Three UK Search Awards 2024

For the third consecutive year, Passion Digital has been nominated for three prestigious awards at the UK Search Awards, showcasing the passion,...

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Have You Thought Much About Connected TV Ads for Your 2025 Strategy?

Paid Media

Tim Greatrex
3 minutes

Have You Thought Much About Connected TV Ads for Your 2025 Strategy?

It is no exaggeration to say that connected TV (CTV) — the connection of TV sets to the internet — has revitalised...

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Technical SEO Best Practices for Large Websites

SEO

Edward Currie
8 minutes

Technical SEO Best Practices for Large Websites

Large-scale websites face unique challenges when it comes to technical SEO. Whether you’re managing an e-commerce giant or a global travel site,...

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Enhancing Brand Visibility: Paid Media Strategies for Insurance Providers

Paid Media

Freddie Warner
5 minutes

Enhancing Brand Visibility: Paid Media Strategies for Insurance Providers

In the highly competitive insurance market, companies are constantly seeking effective ways to enhance their visibility and attract new customers. With major...

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Paid and Organic Social Media – Devising a Social Media Strategy That Performs

Paid Media

Chris Watson
9 minutes

Paid and Organic Social Media – Devising a Social Media Strategy That Performs

Organic and paid social are often treated as separate channels, but the two are inextricably linked and should be considered symbiotically. In...

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How to Use Psychology in B2B Marketing for More Impact

Digital Marketing

Cecilia De La Viesca
4 minutes

How to Use Psychology in B2B Marketing for More Impact

Are you ready to unlock the secrets of your audience’s minds? Have you ever wondered what drives your B2B audience to make...

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SEO-Friendly Images: A Complete Guide to Optimising Visual Content

SEO

Alex Tyers
6 minutes

SEO-Friendly Images: A Complete Guide to Optimising Visual Content

When it comes to SEO, people often think of keywords and backlinks. But, as you know, search engines love all kinds of...

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Understanding the Power of Social Shopping

Paid Media

Carolina Abaunza Moreno
6 minutes

Understanding the Power of Social Shopping

Social media platforms have evolved from mere engagement hubs to fully integrated shopping ecosystems. Consumers no longer need to leave the app...

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Leveraging the Power of Reddit: How to Boost Your SEO With the “Front Page of the Internet”

SEO

Alexandre Hoffmann
6 minutes

Leveraging the Power of Reddit: How to Boost Your SEO With the “Front Page of the Internet”

Google’s algorithm updates are giving discussion forums a boost, making them more prominent in search results. This means big opportunities for brands...

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Changing Your Financial Year in Looker Studio

Data & Analytics

Alexandre Hoffmann
5 minutes

Changing Your Financial Year in Looker Studio

Why custom financial reporting periods matter Imagine you’ve just closed the first quarter of your fiscal year, but it doesn’t align with...

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