Coronavirus support and digital marketing advice

5 PPC Trends to Watch Out For in 2021

15Jan

Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5 2021 trends that he thinks will affect Pay Per Click advertising in the coming year.   1. Less Data In 2020, Google Ads made a change that meant advertisers could see less search query data

Social Media Trends 2021: Passion’s Picks

12Jan

Here at Passion Digital we keep our finger on the pulse of the digital world – and in 2020, that pulse was certainly racing! We asked Alex, our Head of Paid Social, for his list of the top 3 social media trends to expect more of in 2021. via GIPHY 1. Social Media and eCommerce

Yoast SEO: Best Practice Guide for 2021

06Jan

Yoast: it may sound like a breakfast option (does anyone else get ‘yoghurt on toast’ vibes? No … just me then) but it’s actually a useful SEO tool for WordPress websites.    Many website managers will be familiar with the Yoast plugin as a way to add a meta title and meta description to their

SEO Guide for COVID-19: 2021 Edition

18Dec

COVID-19 has changed search behaviours and the whole SERP landscape. This SEO guide from our expert SEO team includes COVID-19 guidance so that you can learn how to be on top of changes that have been happening ever since the pandemic started. How Has COVID-19 Affected SEO and Search Traffic? COVID-19 has increased internet usage,

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