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How brands grow and the contribution of search – June 2024

Reports & Insights

Cecilia De La Viesca
2 minutes

How brands grow and the contribution of search – June 2024

As part of our collaboration with Croft Analytics, we’ve put together a paper that examines how brands grow and where search comes...

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Local SEO – How to do it properly

SEO

Alexandre Hoffmann
7 minutes

Local SEO – How to do it properly

The Rise of Local SEO   Early Beginnings Local SEO started to become a distinct entity in the early 2000s. Around this...

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What’s INP and why should you care

SEO

Alexandre Hoffmann
6 minutes

What’s INP and why should you care

Have you been hearing the buzz about INP and wondering, “What exactly is INP?” You’re not alone!  INP, or ‘Interaction to Next...

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Crawl budget: What is it and why it’s important for SEO

SEO

Alexandre Hoffmann
5 minutes

Crawl budget: What is it and why it’s important for SEO

You might have heard SEO experts throw around terms like “crawl budget” and wondered, “Why should I care about crawl budget?” It’s...

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Understanding Crawling User Agents: Your SEO Guide to Spiders

SEO

Alexandre Hoffmann
7 minutes

Understanding Crawling User Agents: Your SEO Guide to Spiders

Ever found yourself worried about how search engine bots interact with your website? Worried about what “crawling user agents” mean for your...

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Schema markup for B2B businesses

SEO

Alexandre Hoffmann
12 minutes

Schema markup for B2B businesses

Why B2B businesses need schema markup Let’s tackle a common concern: “Schema markup sounds great for e-commerce or local businesses, but does...

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Threads – Exploring the Paid Marketing Opportunity

Paid Media

Federico Faverio
5 minutes

Threads – Exploring the Paid Marketing Opportunity

The Threads app launched on 5th July 2023 and gained substantial traction. In the first five days after its launch, Threads was...

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Search Trends in Asset Management Report – April 2024

Reports & Insights

Cecilia De La Viesca
2 minutes

Search Trends in Asset Management Report – April 2024

Following the success of our joint events on the Future of Search and Paid Search with industry expert Frank Harrison and Croft...

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Why SEO Is Important in Digital Marketing

SEO

Salah
4 minutes

Why SEO Is Important in Digital Marketing

According to Ahrefs, 92.96% of all website traffic comes from Google’s search. This highlights the importance of Search Engine Optimisation (SEO) and...

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Removing collection from Shopify URLs when using Boost PFS

SEO

Alexandre Hoffmann
3 minutes

Removing collection from Shopify URLs when using Boost PFS

Why remove the collection folder on the product URLs? Navigating the complexities of Shopify’s collection URL architecture has presented a significant challenge—its...

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Cultivating growth: Key takeaways from “The Future Of Digital Ecosystems… Are You Ready?” event

Digital Marketing

Alexandre Hoffmann
8 minutes

Cultivating growth: Key takeaways from “The Future Of Digital Ecosystems… Are You Ready?” event

With the digital landscape constantly evolving, businesses must prioritise staying ahead of the game to achieve success. Recognising this need, we recently...

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Impact of SGE on SEO

SEO

Alexandre Hoffmann
8 minutes

Impact of SGE on SEO

Imagine a world where search engines not only deliver links but also provide summarised answers directly to you. This isn’t science fiction;...

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