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Weekly RoundupWeekly News Roundup (19-23 July): New Business and Marketing

The weather here in the UK has been scorching this week – but even those high temperatures don’t compare to the...

Weekly RoundupWeekly News Roundup (12-16 July): SEO

It’s the most wonderful time of the week! That’s right, it’s time for our weekly news roundup. This week, we’ve got three fascinating new...

Weekly RoundupWeekly News Roundup (05-09 July): Insight and Strategy

We’re pleased to announce a new content series: a weekly news roundup featuring the latest digital marketing trends, industry insights and more....

PropertyThe Rise of PropTech: How is it Transforming the Sector?

PropTech appears to be on the rise as consumers demand digital solutions to the property industry’s past and current pain...

Channel BattlesGIFs: Why Content Marketers Love Them and SEOs Hate Them

Okay, that was a slightly misleading title. SEOs don’t hate GIFs, but they do have strong opinions on them. Although...

Channel BattlesLanding Pages: Why PPC Specialists Like Them Short and SEOs Want Them Long

Ahh, landing pages. We know from experience that when clients ask how long they should be, they...

Channel BattlesVideos: Why Social Media Marketers Frontload and Storytellers Backload the Brand Message

So you’re looking to create a video to use in various digital marketing activities. How long should it...

Social mediaHere’s Why You Shouldn’t Fixate on Your Instagram Follower Count

Very often we’re approached by brands who want to reach 10,000 followers on Instagram (or 50,000, or 100,000) and ask...

LuxuryHow to Avoid Clichés When Writing for a Luxury Brand

Passion’s theme for the month of May is ‘luxury’ – and for good reason! We have a host of unparalleled...