What is Remarketing’s Place in My PPC Strategy?

27Nov

Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of digital marketing, you may also be new to this concept. Have no fear – I’m Dave, Head of PPC, and I’m here to help! Come along with me on a journey to learn

Backlinks: What are They and How Do I Get More of Them?

21Nov

What are backlinks? Where do they fit into my SEO strategy? How do I get more backlinks? If these questions have been eating you alive and keeping you up at night, have no fear – all your questions are about to be answered. I’m Kyle, Passion Digital’s SEO Manager, and I just happen to know

How Voice Search and PPC Campaigns Can Go Hand in Hand

11Nov

I’m Johnny, Passion’s PPC Executive, and I’m here to talk to you about how voice search and PPC campaigns can work together. Voice search has become more and more popular over the past few years – even if you don’t necessarily use it, you likely know what it is. If you’re working in PPC (Pay

An Introduction to Search Intent

08Nov

If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work you produce will improve its quality, help your website rank better on the search results page and ensure you are putting out content that users will actually find useful. After
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