Smoothie Operators: An Innocent Case Study


If you’re a social media user, particularly Instagram, you will probably have come across Innocent’s social media profiles or had content from them delivered to you in ad format. Or you may have seen them on the side of a bus – basically, they’re everywhere at the moment. We think Innocent are winning at social

TrendingTopics: Social Media and the Rise of Veganuary


In this digital age, social media allows trends to spread like wildfire. They’re picked up, turned into memes and dropped by internet users before you can say ‘Vegan’, but there are certain trends that seem to stick, #Veganuary being one of them. Year after year, the hashtag comes back and, in turn, it encourages more and

Index Match Match – an Alternative to Vlookup for SEO Analysis


You would be hard-pressed to find an SEO specialist that has never used VLOOKUP. Nowadays we have access to a massive amount of data from various tools, and the most powerful SEO analysis can be achieved when we connect all these data points, which often means looking up values from different sources. In this post,

What we’ve learnt in the world of digital in 2018


What we learnt in digital 2018
One of the core principles here at Passion Digital is that we should never stop learning, as an agency or as individuals. It’s part of the reason that we launched Digital Kitchen, our digital marketing training service. We also make sure every staff member at Passion Digital has the ability to attend seminars, courses and
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