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Paid Media
The Hidden Threat Draining Your Google Ads Budget: How to Detect and Prevent Invalid Traffic
Invalid traffic is costing advertisers billions every year, yet many are unaware of its impact on performance. Whether it’s bots, accidental clicks,...
Data & Analytics
Rethinking Attribution in a Multi-Touch Paid Media World
In paid media, one size never fits all. Whether you’re marketing a luxury product, a service in a highly regulated sector, or...
SEO
The Rise of Social Media as a Search Engine: From Clicks to Scrolls
The shifting search paradigm A profound transformation is reshaping how information is discovered online. While Google has dominated the search landscape for...
SEO
Technical Foundations of LLMs: Understanding the Infrastructure Behind AI Search
For digital marketers and SEO professionals, focusing on rankings alone is no longer enough. Understanding the infrastructure that powers large language models (LLMs) is...
SEO
Keyword Research for LLMs
AI-powered search is no longer a future trend, it’s here. Tools like Google’s AI Overviews, ChatGPT and Perplexity are already reshaping how...
Paid Media
Programmatic Advertising for B2B Service Companies
Business-to-business (B2B) buying behaviours are rapidly changing and traditional techniques such as face-to-face selling aren’t as powerful as they once were. As...
Digital Marketing
How to Use Psychology in B2B Marketing for More Impact
Are you ready to unlock the secrets of your audience’s minds? Have you ever wondered what drives your B2B audience to make...
SEO
YMYL Industries and SEO: The Importance of E-E-A-T
‘Your Money or Your Life’ (YMYL) industries pose a unique set of challenges when optimising a website for search engines. These sectors,...
Paid Media
Captivate and Convert: Mastering Audience Resonance for Successful Paid Media Campaigns
Ever wondered why some paid ads just click with us, while others barely make a dent? The importance of resonating with your...
Digital Marketing
How to Convince Your Senior Team to Prioritise Marketing
Marketing is often viewed as a cost centre, but in reality, it’s a powerful driver of revenue growth and business success. To...
SEO
International SEO Strategy: Best Practices for Mastering the Global Market
There is a lot to consider when expanding your business, particularly when entering new, international markets. Today we are going to focus...
Paid Media
Getting the Most Out of LinkedIn for Your B2B Advertising
As search evolves beyond keywords and towards a more conversational, AI-powered experience, understanding how to effectively reach your target audience on platforms...