Working in an agency, especially in a creative role, you learn pretty quickly that coming up with an awesome idea is only half the battle. The other, and sometimes much harder, half is convincing the client how great your idea is and why it will work.   Pitching a content idea to a client is …

What is CRO? Conversion rate optimisation (CRO) is the process of optimising your website to increase the likelihood that visitors will complete a specific action. The higher your website’s conversion rate, the better. Your website could do brilliantly in all other areas, but if your conversion rate is poor, it will directly impact your bottom …

A happy client base is pivotal for any agency to grow and develop. Satisfied, happy clients are loyal, they will not leave you for the competition and in times of crisis can become true allies of your agency. On the other hand, these are the clients who recommend you to their friends, family and business …

In recent years, Google Shopping Ads, also known as Product Listing Ads (PLAs) have become more vital to online retailers than ever. In many cases, PLAs are now considered one of the most effective ways to reach consumers at key points in their path to purchase, making them a vital part of your E-commerce strategy. …