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Data & Analytics
The Importance of First-Party Data
In the ever-changing landscape of digital marketing best practices, from second-party cookie deprecation to GDPR privacy compliance, first-party data collection and utilisation...
Paid Media
Ace Black Friday PPC Advertising – Infinity Insights
Black Friday is one of the biggest dates in the retail diary and one of the most PPC budget-hungry ones, too! Last...
News
Passion Digital Nominated for Three UK Search Awards 2024
For the third consecutive year, Passion Digital has been nominated for three prestigious awards at the UK Search Awards, showcasing the passion,...
Paid Media
Have You Thought Much About Connected TV Ads for Your 2025 Strategy?
It is no exaggeration to say that connected TV (CTV) — the connection of TV sets to the internet — has revitalised...
SEO
Technical SEO Best Practices for Large Websites
Large-scale websites face unique challenges when it comes to technical SEO. Whether you’re managing an e-commerce giant or a global travel site,...
Paid Media
Enhancing Brand Visibility: Paid Media Strategies for Insurance Providers
In the highly competitive insurance market, companies are constantly seeking effective ways to enhance their visibility and attract new customers. With major...
Paid Media
Paid and Organic Social Media – Devising a Social Media Strategy That Performs
Organic and paid social are often treated as separate channels, but the two are inextricably linked and should be considered symbiotically. In...
Digital Marketing
How to Use Psychology in B2B Marketing for More Impact
Are you ready to unlock the secrets of your audience’s minds? Have you ever wondered what drives your B2B audience to make...
SEO
SEO-Friendly Images: A Complete Guide to Optimising Visual Content
When it comes to SEO, people often think of keywords and backlinks. But, as you know, search engines love all kinds of...
Paid Media
Understanding the Power of Social Shopping
Social media platforms have evolved from mere engagement hubs to fully integrated shopping ecosystems. Consumers no longer need to leave the app...
SEO
Leveraging the Power of Reddit: How to Boost Your SEO With the “Front Page of the Internet”
Google’s algorithm updates are giving discussion forums a boost, making them more prominent in search results. This means big opportunities for brands...
Data & Analytics
Changing Your Financial Year in Looker Studio
Why custom financial reporting periods matter Imagine you’ve just closed the first quarter of your fiscal year, but it doesn’t align with...