Transitioning from Graphic Design to UX Design: The Perks and How to Do It

13Dec

User experience (UX) design is still considered a relatively young discipline. While people transition into the industry from a range of different backgrounds, it’s probably a more obvious switch for visual designers. A common misconception is that UX designers need to have amazing visual design skills – they don’t necessarily. The eternal debate of whether

How to Create High-Converting Display Ads

06Dec

When it comes to advertising your products and services online, display ads are one of the best ways to do that. However, you don’t want to create them just for the sake of creating them – you want to make sure each and every display ad you have is working for you as hard as

What is Remarketing’s Place in My PPC Strategy?

27Nov

Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of digital marketing, you may also be new to this concept. Have no fear – I’m Dave, Head of PPC, and I’m here to help! Come along with me on a journey to learn

Backlinks: What are They and How Do I Get More of Them?

21Nov

What are backlinks? Where do they fit into my SEO strategy? How do I get more backlinks? If these questions have been eating you alive and keeping you up at night, have no fear – all your questions are about to be answered. I’m Kyle, Passion Digital’s SEO Manager, and I just happen to know

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