In recent years, Google Shopping Ads, also known as Product Listing Ads (PLAs) have become more vital to online retailers than ever. In many cases, PLAs are now considered one of the most effective ways to reach consumers at key points in their path to purchase, making them a vital part of your E-commerce strategy. …

In today’s competitive job market, employers are having to work extremely hard to recruit candidates with in-demand skill sets. Record low levels of unemployment in the UK and the uncertainty of the ongoing Brexit negotiations have combined to create a dearth of top-class talent in industries such as accounting, finance, banking, manufacturing, HR and procurement. …

Like it or loathe it, social media is an immensely powerful marketing tool. Done right, social media offers an unrivalled potential reach and engagement at a relatively low cost, but for some businesses, their social media campaigns are destined to fail before they’ve even really begun. Why? Simply because crucial elements of their social media …

Anyone working in SEO or PPC is exposed to a large amount of data from various third-party programs. In order to get the right insights for your next steps of action, you will need to use the right tools to analyse all this data. Excel is undoubtedly one of them, but as we often learn …