12 of our favourite Google Chrome plugins

21Mar

Google Chrome is one of the most widely used web browsers around. We spend hours and hours using it each day, so why not try to get the most out of it? One of the best things about the browser is the extensive list of Chrome plugins available – especially to help out digital marketers.

Vero: Will the ‘true social’ be a true success?

01Mar

You may have heard the name Vero being thrown around the social media world in the last few days. Vero, translating literally to ‘truth’, is the newest social networking app to take the web by storm. It brands itself as ‘true social’, noting that other sites are too full of advertisements and algorithms  (psst, Facebook). It’s

The Benefits of AB Testing for Web Builds

30Jan

AB testing (also known as split testing or multivariate testing) is a web design and development term that’s used­ to describe the testing of different elements on a website. It involves changing different website elements, where the impact of the different changes can be measured towards reaching a certain goal. AB testing is too often

Google Restricts Ad Grants for Nonprofits

03Jan

What’s Happened? Nonprofits are now facing stricter guidelines to keep their Google Ad Grants. Just before Christmas, new restrictions were quietly announced to Ad Grant users that the overall CTR at account level must be greater than 5%. Should the CTR on the account be less than 5% for two consecutive months, the status of the grant could
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