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How SGE Will Impact Paid Search: The Future of Paid Search

Future of Paid Search

Passion Digital
6 minutes

How SGE Will Impact Paid Search: The Future of Paid Search

If you look back at what the Google SERP looked like ten years ago there is a marked difference to how it...

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Preparing for the Phasing Out of Third-Party Cookies

Data & Analytics

Sandy Ghuman
4 minutes

Preparing for the Phasing Out of Third-Party Cookies

As we enter the era of Google phasing out third-party cookies, it really is time to accelerate your first-party data strategy if...

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How Search Habits Are Changing: The Future of Paid Search

Future of Paid Search

Passion Digital
5 minutes

How Search Habits Are Changing: The Future of Paid Search

Recent developments in tech, consumer behaviour and players have meant that the paid search landscape has significantly evolved in quite dramatic ways...

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What Is Conversion Rate Optimisation (CRO)?

CRO

Ian Hislop
6 minutes

What Is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation is an often overlooked, but essential part of web performance and digital marketing. If the traffic you’re driving potential...

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Passion Digital Celebrates UK Search Awards Win

News

Passion Digital
2 minutes

Passion Digital Celebrates UK Search Awards Win

We are thrilled to announce we have won in the UK Search Awards for the second year in a row! To win...

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Delve Into the Future of Paid Search

Future of Paid Search

Passion Digital
3 minutes

Delve Into the Future of Paid Search

In the ever-changing digital world, staying ahead of the game is paramount for businesses to prosper. As a PPC agency, we understand...

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Imagine Better Series: The Future of Call Tracking

Data & Analytics

Passion Digital
3 minutes

Imagine Better Series: The Future of Call Tracking

Leveraging data analytics is important for businesses aiming to refine their digital marketing strategies effectively. By integrating Call Tracking into your toolkit,...

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Is Twitter Dying? The Demise of a Social Media Giant

Paid Media

Mahfuz Ahmed
7 minutes

Is Twitter Dying? The Demise of a Social Media Giant

Last year Twitter saw a drastic change in its direction with Elon Musk taking over the tech giant. Earnings since Musk took...

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YouTube Shopping: A Comprehensive Guide

Paid Media

Lauren Hall
5 minutes

YouTube Shopping: A Comprehensive Guide

Being the world’s second most popular search engine, it’s undeniable that YouTube should be a key platform in your marketing strategy. As...

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Chatbot Search: Are You Ready for the Future of Search?

Paid Media

Passion Digital
6 minutes

Chatbot Search: Are You Ready for the Future of Search?

Article updated: September 2023 Over the past year, the search landscape has been changing more quickly and dramatically than ever before. In...

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TikTok Ads and TikTok Shop: A Full Funnel Platform

Paid Media

Carolina Abaunza Moreno
7 minutes

TikTok Ads and TikTok Shop: A Full Funnel Platform

According to TikTok for Business, there are approximately 28.9 million monthly TikTok users in the UK and 92% of those TikTok users...

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The Thoughtful Traveller Day 2023: Famous Fictional Reviews Scavenger Hunt

Content Marketing

Passion Digital
5 minutes

The Thoughtful Traveller Day 2023: Famous Fictional Reviews Scavenger Hunt

In 2021, the hospitality sector lost €1.78 trillion due to a lack of tourism caused by the pandemic. All over the world,...

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