Digital transformation has been one of the business buzzwords of the last few years. Although we don’t have an awful lot of time for buzzwords, we do understand the strategic importance of the transformation process for businesses of every size. Very simply, digital transformation is the process of adapting existing business practices to new digital …

One of the best ways to get your business noticed and build a good base of back-links to your website is to hone your reactive content. Creating reactive content promotes your brand as not only being tapped into the news cycle, but also tapped into what your audience wants and is interested in. What is …

There is no longer such a thing as a job for life. Younger workers, in particular, see chopping and changing jobs as a reality of working life and a necessity if they are to get to where they want to be. According to research by life insurance firm LV, a UK worker switches jobs every …

It’s been three months and you’ve seen absolutely no results from your search engine optimisation (SEO) strategy. The burning question is – why? In SEO terms, three months is not a long time, but you would typically expect to see some improvement in your rankings by now, which would lead to a boost in traffic. …