• Our Privacy Policy

Our Privacy Policy

Introduction to Privacy Policy of www.passiondigital.co.uk

The following website has been provided for information pertaining to Passion Digital and their services. The below information sets out how Passion Digital uses and protects the data collected via our website. When using this site, you are legally bound to the following privacy policy, so please read carefully. Privacy protection is something that Passion Digital are fully committed to.

 

Owner and Data Controller

Passion Digital
4B Union Court
20-22 Union Road
London
SW4 6JP

 

Owner contact email: privacy@passiondigital.co.uk.

This is the privacy notice of Passion Digital Ltd. In this document, “we”, “our”, or “us” refer to Passion Digital Ltd

We are company number 07928936 registered in England

 

Policy summary

We gather Personal Data for the following purposes and the following services;

 

Analytics

This cookie allows us to see information on user website activities including, but not limited to page views, source and time spent on the website. The information is depersonalised and is displayed as numbers, meaning it cannot be traced back to individuals. This will help to protect your privacy. Using Google Analytics we can see what content is popular on our website, and strive to give you more of the things you enjoy reading and watching.

 

Contacting the User

If you have opted in to receive our newsletters, then this may include tracking codes that help us understand who, as well as how many people have opened or clicked on each email. This data helps us to create better emails in the future and provide you with a better service. This data is stored on the servers of our email partners and covered under their security measures.

 

Heat mapping and session recording

Is a tool that helps look at the online behaviour and voice of your users. By combining both Analysis and Feedback tools. Simply put it can help show you how to improve your site’s user experience and performance/conversion rates.

 

AdWords & Facebook Remarketing Tags

Both Google and Facebook remarketing is a way of reconnecting with users who have previously visited your website. They collate depersonalised data on our website visitors. These platforms can enable us to position targeted adverts to a defined audience when they are browsing other websites. Remarketing also encompasses the use of emails to reconnect with previous users.

 

LinkedIn Insights

The LinkedIn Insight Tag is a piece of lightweight JavaScript code that we have added to our website to enable in-depth campaign reporting. It helps us gain valuable insights about our visitors that help us tailor only relevant ads.

 

Twitter Conversion Tracking

Twitter ads conversion tracking code, allowing us to monitor and track conversions through Twitter.

 

Hosting & Backend Infrastructure

DigitalOcean is a cloud computing vendor that offers an Infrastructure as a Service (IaaS) platform for software developers.

 

DoubleClick Bid Manager

We use remarketing codes to log when users view specific pages, allowing us to provide targeted advertising in the future.

 

Call Tracking

This is used to set dynamic phone numbers which help us identify how you found the Passion Digital website when you call us. This allows us to identify the source that you used to find the Passion Digital website and helps us control our advertising methods in the future.

 

 

Mode and place of processing the data

Methods of processing

The Data Controller processes the Data of Users in a proper manner and shall take appropriate security measures to prevent unauthorized access, disclosure, modification, or unauthorized destruction of the Data. The Data processing is carried out using computers and/or IT-enabled tools, following organizational procedures and modes strictly related to the purposes indicated. In addition to the Data Controller, in some cases, the Data may be accessible to certain types of persons in charge, involved with the operation of the site (administration, sales, marketing, legal, system administration) or external parties (such as third-party technical service providers, mail carriers, hosting providers, IT companies, communications agencies) appointed, if necessary, as Data Processors by the Owner. The updated list of these parties may be requested from the Data Controller at any time.

 

Place

The Data is processed at (Passion Digital Limited Offices) the Data Controller’s operating offices and in any other places where the parties involved with the processing are located. For further information, please contact the Data Controller- Contact privacy@passiondigital.co.uk for more information.

 

 

Our Tools Privacy policies and Opt Out

Google Analytics

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

 

Hot jar Heat Maps & Recordings (Hotjar Ltd.)

Personal Data collected: Cookies, Usage Data and various types of Data as specified in the privacy policy of the service.

Place of processing: Malta – Privacy Policy – Opt Out.

 

Google AdWords conversion tracking (Google Inc.)

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy.

 

Google Tag Manager

Google Tag Manager is a tag solution to managing the tags, or the snippets of JavaScript that send information to third-parties, on your website or mobile app

Place of processing US – Privacy Policy

 

Response Tap Call Intelligence

Response tap is a call intelligence solution that applies a snippet of JavaScript that helps send various different pieces of information about the calls received.

Personal Data collected: Cookies and Usage Data.

Place of Processing – UK Privacy Policy

 

Facebook Ads conversion tracking (Facebook, Inc.)

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy.

 

Remarketing and behavioural targeting

This activity is performed by tracking Usage Data and by using Cookies, information that is transferred to the partners that manage the remarketing and behavioural targeting activity. In addition to any oopt-outoffered by any of the services below, the User may opt out of a third-party service’s use of cookies by visiting the Network Advertising Initiative opt-out page.

 

AdWords Remarketing (Google Inc.)

AdWords Remarketing is a remarketing and behavioural targeting service provided by Google Inc. that connects the activity of this Website with the AdWords advertising network and the DoubleClick Cookie.

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

 

Facebook Custom Audience (Facebook, Inc.)

Personal Data collected: Cookies and email address.

Place of processing: US – Privacy Policy – Opt Out.

 

Facebook Remarketing (Facebook, Inc.)

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

 

Twitter Remarketing (Facebook, Inc.)

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy PolicyOpt Out

 

LinkedIn Website Retargeting (LinkedIn Corporation)

Personal Data collected: Cookies and Usage Data.

Place of processing: US – Privacy Policy – Opt Out.

 

LinkedIn conversion tracking (LinkedIn Corporation)

LinkedIn conversion tracking is an analytics service provided by LinkedIn Corporation that connects data from the LinkedIn advertising network with actions performed on this Website.

 

 

Hosting and backend Infrastructure

This type of service has the purpose of hosting Data and files that enable this Website to run and be distributed as well as to provide a ready-made infrastructure to run specific features or parts of this Website. Some of these services work through geographically distributed servers, making it difficult to determine the actual location where the Personal Data is stored.

 

Digital Ocean (Digital Ocean Inc.)

DigitalOcean is a hosting service provided by Digital Ocean Inc.

Personal Data collected: various types of Data as specified in the privacy policy of the service.

Place of processing: US – Privacy Policy .

 

 

Controlling your personal information

You may choose to restrict the collection or use of your personal information in the following ways:

For example: If you have previously agreed to us using your personal information for direct marketing purposes, you may opt-out at any time by writing to or emailing us via the contact page.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so. We may use your personal information to send you promotional information about third parties that may be relevant to your indicated needs.

You may request details of personal information which we hold about you under the Data Protection Act 1998. A small fee will be payable. If you would like a copy of the information held then please write to us.

If you believe that any information we are holding about you is incorrect or incomplete, please write to or email us as soon as possible at the address detailed below. We will promptly correct any information found to be incorrect. Please contact privacy@passiondgital.co.uk

 

 

Variations to the Policy

We reserve the right to alter and change information provided in this document at our own discretion and therefore this document should be regularly referred to for updates and variations.

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