Each digital channel has a role to play in the user journey, be that introducing a new consumer to your brand on Facebook, maximising product share of voice at the point of purchase through PPC or keeping the brand front of mind throughout the consideration/comparison period through remarketing. The path to purchase will span multiple media touchpoints across various channels, so understanding the role and contribution of each of these touchpoints becomes critical in maximising overall campaign effectiveness. Attribution modelling and user journey mapping is a fundamental part of our planning and measurement process.
Every day your audience is discovering new brands and products on Google, Amazon and social media. Our expert team of paid media specialists is here to help you advertise on these platforms in the most impactful and effective way.