Paid Media Agency in London

We need to determine a few things before we get started to ensure we create the best plan to deliver our client’s goals. How are we going to measure success? Who is our audience? What creative do we have available? Have there been any previous campaigns, and how did they perform? Is there any clear seasonality related to your product or service? The answers to all of these questions form the basis of our planning phase.

We’ll need to decide which media KPIs align with the business objectives that the campaign is looking to achieve. With these KPIs in mind we can then think about how we define our audience – through interests, behaviours, keyword research, etc. – and which channels and platforms we can use to reach them at scale. A clear understanding of the key motivators for each audience determines which ad formats to use and what the messaging strategy should be for each audience.

We conduct audits and reviews of campaign structures to identify where efficiencies can be made and review all relevant historic campaign data to gain a comprehensive understanding of what would work best to achieve our KPIs.

Using first party data or other available trends data we can assess how the media delivery should be phased to capture demand and to avoid wastage during low-interest periods. This enables us to deliver detailed media plans outlining all aspects of a campaign including estimated performance of key objectives.

We build out advertising campaigns based on our insights and implement the tools and tactics that will be key to the success of the campaigns.

Paid media campaigns are not just about using a particular set of keywords or just targeting a particular audience. We take a multi-layered approach to our targeting, using the right mix of audiences, location, interests and any other data to create narrow, hyper-focused ads that can be tested against each other.

Our mix of manual and automated optimisation will allow for incremental uplift in performance but our testing and learning approach is what will take your performance to the next level.

Our reporting capabilities are second to none (if we say so ourselves!). We report transparently through Google Data Studio, using a number of high-powered data connectors to ensure all of your data sources – from social media ad accounts, to Google ads, CRM data or analytics platforms – are accounted for and part of the picture. Our customised dashboards will show what matters most to you, and is updated and available 24/7.

We regularly analyse all channel/platform data to ensure we’re making the right decisions to deliver results, ensuring the KPIs in place measure the success of our campaigns, be it in the form of ROI/ROAS, sales and CPA or customer acquisition and their lifetime value.