We are problem solvers

We’re a search-led performance marketing agency that brings genuine passion, expertise and joined-up digital thinking to every brand we work with.

What started in a basement in 2012 has grown into a team of 30 specialists based in Holborn, partnering with ambitious B2B and professional service brands in all stages of maturity.

Search has changed. Your customers are no longer just searching Google — they’re searching LLMs, social platforms, marketplaces, and AI-powered discovery tools. We help ambitious brands show up wherever that discovery happens.

Our search-led, full-funnel approach means every channel pulls in the same direction — building visibility, driving performance, and compounding results over time.

We are problem solvers

Why work with us?

Full-funnel performance
We don’t just do search — we think in full funnels. From first discovery to final conversion, we connect the dots across paid, SEO, GEO and data so your brand performs at every stage of the customer journey.

Built to retain
We measure success by what we keep. An 8.5 NPS, multi-year retainers, and team tenure well above industry standard — we grow by keeping what matters: our clients and our people.

Independent care, network scale
Most clients can’t have both. We can. As part of Stellar — the AI-native performance network powered by Pixis AI— we bring network-level technology and innovation with the senior attention of an independent agency.

Awards and Recognitions.

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UK Paid Media Awards Winner Badge 2024
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BIMA Awards - Winner Badge 2023
UK Search Awards - Winner Badge 2023
UK Search Awards - Winner Badge 2022

Our guiding values.

Being connected

Being connected

We stay genuinely close — to our clients, to each other, and to the industry. That connection is how we learn faster, collaborate better, and do work that actually moves the needle.

Having a growth mindset

Having a growth mindset

We don’t fear failure — we use it. We push boundaries, explore new ideas, and stay curious about what’s next. In a channel that never stops evolving, standing still isn’t an option.

Making a difference

Making a difference

People, communities and our planet matter to us. We champion diversity, equality and inclusive thinking — not as a policy, but as a practice. We want the work we do to mean something beyond the metrics.

Brands we work with.

Mazda
Quintain Living
Knight Frank
OneTrust
Octopus Investments
Biona
MoneyExpert
Splitit
The Pink Stuff
The Arch Company

Leadership team.

Cecilia de la Viesca

Managing Director, New Business & Marketing
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Owen Osztotis

Managing Director & Head of Digital
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Mike Grindy

Founder
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Suzannah Simpson

Head of Organic Search
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Christopher Watson

Head of Paid Media
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Organic Marketing Team.

Alex Tyers

Senior SEO Account Manager
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Cecilia de la Viesca

Managing Director, New Business & Marketing
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Edward Currie

Senior SEO Account Manager
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Frankie Walls

SEO Executive
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Robyn de Wet

SEO Account Manager
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Suzannah Simpson

Head of Organic Search
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Syed Ali

Senior SEO Executive
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Paid Media Team.

Ben Miller

Paid Media Account Director
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Carolina Abaunza Moreno

Paid Media Account Manager
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Christopher Watson

Head of Paid Media
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Demi Newlands

Paid Media Account Manager
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Euan Baird

Paid Media Manager
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Joshua Davis

Paid Media Account Manager
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Kiarra Ferreira

Digital Marketing Executive
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Nahom Kahsai

Paid Media Account Manager
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Noah Yoseph

Digital Marketing Executive
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Owen Osztotis

Managing Director & Head of Digital
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Seán Murphy

Senior Paid Media Executive
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Marketing & New Business Team.

Cecilia de la Viesca

Managing Director, New Business & Marketing
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Pamela Toro

Marketing Manager
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Frequently Asked Questions

When was Passion Digital founded?

Passion Digital was founded by Mike Grindy in 2012, starting from a basement, supporting non-profit organisations with digital marketing. The agency has since grown to over 30 specialists and is now led by Managing Directors Cecilia de la Viesca and Owen Osztotis.

Where is Passion Digital based?

Our office is on the 4th Floor of Holborn Tower, London WC1V 6PL. You can reach us on 020 3432 1360 or at enquiries@passiondigital.co.uk.

What services does Passion Digital offer?

We offer SEO, Generative Engine Optimisation (GEO), paid media, social media advertising, and data and analytics. Within SEO that includes technical SEO, content marketing, international SEO, ecommerce SEO, audits, migrations and local SEO. Within paid media it includes PPC, programmatic, Google Shopping and social advertising across Meta, LinkedIn, TikTok, Reddit and YouTube.

What is GEO and how does Passion Digital approach it?

Generative Engine Optimisation (GEO) is the practice of optimising for visibility inside AI-generated answers — Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude. Our approach combines entity optimisation, deep research, LLM performance tracking and AIO optimisation, embedded into a wider AI-powered SEO strategy.

Who owns Passion Digital?

In 2025 Passion Digital was acquired by Pixis.ai, a leading US technology firm specialising in AI infrastructure for marketing. Passion Digital is also part of Stellar, an AI-native global agency network.

Is Passion Digital a Google Premier Partner?

Yes — Passion Digital has been a Google Premier Partner three years running, and is also a certified Meta Business Partner and Semrush Agency Partner.

What industries does Passion Digital work with?

We work across sectors, mainly: B2B, professional services, travel, finance, charities and ecommerce. Our clients include Moore Kingston Smith, Nutanix, Knight Frank, Quintain Living, Octopus Investments, OneTrust, The Arch Company, Mazda, Money Expert and Biona.

What awards has Passion Digital won?

Recent wins include UK Digital Growth Awards 2024, UK Paid Media Awards 2024, The Drum Awards 2024, BIMA 2023 and UK Search Awards 2022 and 2023, with two 2026 finalist places at the Performance Marketing Awards.

How do I get in touch with Passion Digital?

Call us on 020 3432 1360, email enquiries@passiondigital.co.uk, or fill in the contact form. We’re based at Holborn Tower, London WC1V 6PL.

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