If you’re not on social, you’re missing out on leads and conversions.
We are problem solvers at heart, blending performance and imagination to drive the best results for your business.
Paid social’s full-funnel capabilities run from increasing awareness to consideration, driving sales and even foster communities around your brand. Each stage requires specific objectives, optimisations and measurement metrics. That’s where Passion Digital comes in. Our team of paid social experts are masters at everything from crafting captivating creatives to intelligent targeting. We help you navigate the full funnel and achieve your social media goals.
Paid social is an essential part of the marketing mix. 95% of the online population uses social websites or apps, and 27% say that finding products to purchase is their main reason for using social media, according to GWI. The wide range of social platforms you can run ads on – each with specific ad formats, approach to targeting and user behaviour – allows you to reach people in multiple ways across multiple touchpoints. We can help you choose the right platforms for your business objectives and target audience, provide recommendations and implement best practices for maximum impact.
Paid social is the perfect platform to showcase your brand identity through creatives and messaging that speaks directly to your target audience. You can choose from videos, static image carousels, augmented reality and bespoke Instant Experiences. But paid social isn’t just about the visuals – you need to track your performance as well, something we’re experts at.
Tracking pixels captures site data, allowing us to build audiences such as past customers, cart abandoners, and more. They also allow us to track onsite actions directly resulting from our paid social ads, giving us end-to-end visibility and insight into the best strategies for your objectives.
Unlock unparalleled reach and visibility for your brand with Facebook advertising, tapping into a vast user base of over 1.5 billion people. Facebook’s advanced targeting capabilities, including demographics, locations, interests, and behaviours, enable precise audience segmentation and optimised ad delivery.
As experts in Facebook advertising, we specialise in crafting and managing tailored campaigns across diverse sectors. We ensure your brand stays ahead in the competitive digital arena and maximises its impact with the latest formats and optimisation trends.
Leverage LinkedIn Ads to enhance your B2B advertising. With precise targeting options based on location, education, industry, job title, and seniority, we ensure your campaigns align with your target audience’s behaviour. This drives essential KPIs such as brand awareness, website traffic, and conversions. Utilising versatile ad formats like Sponsored Updates, InMail, and Dynamic Ads, we help you navigate LinkedIn’s advertising options to maximise impact and stay ahead of the algorithm on the world’s premier professional social media platform.
YouTube offers significant advertising potential, with over one billion users and six billion hours of monthly video views. TrueView video ads come in two formats: in-stream ads charge only when fully viewed, and in-display ads charge upon clicks. We can help you leverage YouTube’s vast audience to increase awareness and maximise ROI through substantial views and impressive click-through rates.
Instagram Ads hold significant value in digital marketing due to their unique ability to leverage visual storytelling and engagement. With over one billion active users, Instagram presents a vast audience base, allowing brands to reach potential customers more effectively. The platform’s visually-driven format enables businesses to create immersive and compelling ads that capture user attention and drive engagement.
Advertising on TikTok can significantly boost your brand’s presence and drive engaging interactions. With over one billion users, it’s ideal for enhancing website traffic and generating leads. Our tailored strategies aim to amplify brand visibility, drive traffic, and stimulate sales growth. We effectively reach your desired audience by utilising TikTok’s targeting options, such as demographics, location, interests, and behaviour.
Reddit advertising can heighten your brand’s visibility and spark compelling discussions. With over 430 million active users, Reddit is perfect for driving traffic and generating leads. Our strategies focus on increasing brand exposure, driving traffic, and boosting sales. We ensure precise audience reach by leveraging Reddit’s targeting options, like demographics, location, interests, and community engagement.
Critical thinking
At Passion Digital, critical thinking lies at the core of our approach to crafting effective paid social strategies. We understand that successful campaigns require more than just targeting the right audience or selecting the most engaging ad creatives. Our team engages in rigorous analysis and evaluation to dissect data, identify trends and anticipate shifts in consumer behaviour. Through critical thinking, we deeply understand your brand’s unique value proposition, industry dynamics and competitive landscape to develop tailored strategies that resonate with your audience and drive tangible results. By challenging assumptions, exploring innovative tactics, and continuously refining our approach, we ensure that every aspect of our paid social strategy aligns with your business objectives and delivers maximum impact. With Passion Digital, you can trust that critical thinking drives every decision we make, propelling your brand towards success in the ever-evolving world of digital marketing.
Creative thinking
Creativity is the heartbeat of Passion Digital’s paid social strategy, infusing every campaign with innovation and originality. We believe that standing out in the crowded digital landscape requires more than just targeting the right audience; it demands captivating storytelling and compelling visuals that resonate with viewers profoundly. Our team of creative minds collaborates closely with clients to understand their brand identity, values and goals, translating these insights into captivating ad creatives that catch attention and inspire action. From crafting engaging copy to designing visually stunning imagery and videos, we push the boundaries of creativity to deliver campaigns that leave a lasting impression. By infusing imagination into every aspect of our paid social strategies, we ensure that your brand captures attention and fosters meaningful connections with your audience, driving engagement, loyalty and, ultimately, business success. Creativity isn’t just a feature – it’s the driving force behind every campaign we deliver.
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