Social media marketing agency, with Passion.

Creating new conversations to generate leads and conversions.

We don't just get likes, we drive conversions.

Paid social’s full-funnel capabilities run from increasing awareness to consideration, driving sales and fostering communities around your brand. Each stage requires specific objectives, optimisations and measurement metrics. That’s where Passion Digital comes in. Our team of paid social experts help you navigate the full funnel, from crafting captivating creatives to intelligent targeting, to achieve your social media goals.

Why invest in paid social?

Reach and range

While 95% of the online population uses social websites or apps, 27% use social media mainly to find products to purchase, according to GWI. We can help you choose the right platforms for your business ads and target audience, provide recommendations and implement best practices for maximum impact.

Data and insights

Paid social isn’t just about the visuals – you need to track your performance as well. As data experts, we track pixels to capture site data, allowing us to build audiences such as past customers, cart abandoners, and more. We can track onsite actions directly resulting from our paid social ads, giving us end-to-end visibility and insight into the best strategies for your objectives.

Our Paid Social Services.

Facebook Advertising

Unlock unparalleled reach and visibility for your brand with Facebook advertising, tapping into a vast user base of over three billion people. Facebook’s advanced targeting capabilities, including demographics, locations, interests, and behaviours, enable precise audience segmentation and optimised ad delivery.

LinkedIn Advertising

Leverage LinkedIn Ads to enhance your B2B advertising. With precise targeting options based on location, education, industry, job title, and seniority, we ensure your campaigns align with your target audience’s behaviour and drive brand awareness, website traffic, and conversions.

YouTube Advertising

YouTube offers significant advertising potential, with over 2.4 billion users and one billion hours of monthly video views. We help leverage YouTube’s vast audience to increase awareness and maximise ROI through substantial views and impressive click-through rates.

Instagram Advertising

Advertising on TikTok can significantly boost your brand’s presence and drive engaging interactions. Our tailored strategies aim to amplify brand visibility, drive traffic, and stimulate sales growth by targeting over one billion users.

Reddit Advertising

Reddit advertising can heighten your brand’s visibility and spark compelling discussions. With over 500 million active users, Reddit is perfect platform to increase brand exposure, drive traffic and boost sales. We ensure precise audience reach by leveraging Reddit’s targeting options, like demographics, location, interests, and community engagement.

Our approach to paid social.

01

Critical thinking

We understand that successful campaigns require more than just targeting the right audience or selecting the most engaging ad creatives. Our team engages in rigorous analysis and evaluation to understand data, identify trends and anticipate shifts in consumer behaviour. Through critical thinking, we embrace your brand’s unique value proposition, industry dynamics and competitive landscape to develop tailored strategies that resonate with your audience and drive tangible results.

02

Creative thinking

Creativity is the heartbeat of Passion Digital’s paid social strategy, infusing every campaign with innovation and originality. We believe that standing out in the crowded digital landscape requires more than just targeting the right audience; it demands captivating storytelling and compelling visuals that resonate with viewers profoundly. From crafting engaging copy to designing visually stunning imagery and videos, we push the boundaries of creativity to deliver campaigns that leave a lasting impression.

Clutch badge

Our work.

People Pension
AB_Logo_RGB
knight-frank-logo-png-transparent
onetrustlogo
Bionic_logo
mazda-2-logo-png-transparent

Meet the Paid Social Team.

Carolina Abaunza Moreno

Paid Media Account Manager
Read bio

Christopher Watson

Head of Paid Media
Read bio

Demi Newlands

Paid Media Account Manager
Read bio

Euan Baird

Paid Media Account Executive
Read bio

Federico Faverio

Paid Media Account Manager
Read bio

Freddie Warner

Senior Paid Media Account Manager
Read bio

Joshua Davis

Paid Media Account Manager
Read bio

Lauren Hall

Paid Media Account Manager
Read bio

Nahom Kahsai

Paid Media Account Manager
Read bio

Owen Osztotis

Managing Director & Head of Digital
Read bio

Seán Murphy

Senior Paid Media Executive
Read bio

Latest insights.

Get in touch.

Fields marked with an * are required