Video content is a powerful way to reach your audience and grow your business. In this edition of our Imagine Better series, we join Rob Shaw, Content Strategist in our Content Marketing team at Passion Digital and Kathryn Giblin, an experienced Chief Marketing Officer and agency friend, for an engaging conversation about all things video marketing. Together, they delve into important topics such as the optimal budget for effective video marketing, the ideal frequency of video releases to maintain audience interest and the types of content that businesses should be creating. These insights provide valuable guidance for anyone looking to maximise their video marketing efforts.
Benefits of Video Marketing
Did you know that 66% of consumers have watched video content to learn about a brand or product? This kind of statistic serves to underline how video is no longer just used for entertainment purposes and can be a valuable tool for brand visibility. Videos are more engaging than text or images and they can be shared easily on social media. They can also help you build trust and credibility with your audience.
Video Marketing Strategy – How to Use Video Marketing Effectively
If you’re looking to use video marketing to upgrade your digital strategy, here are a few tips:
- Set clear goals. What do you want to achieve with your video marketing? Do you want to increase brand awareness, generate leads or drive sales? Once you know your goals, you can create videos that are tailored to achieve them
- Budget wisely. Video marketing can be a cost-effective way to reach your audience, but it’s important to budget wisely. Consider your goals, your target audience and the type of videos you want to create when setting your budget. There are plenty of free tools out there, meaning you don’t have to break the bank to get started on your video marketing strategy
- Release videos regularly. The key to keeping your audience engaged is to release videos regularly. This doesn’t mean you have to release a new video every day, but providing regular content for your audience is crucial for engagement metrics
- Promote your videos. Once you’ve created your videos, you need to promote them so that people will see them. Share your videos on social media, email them to your subscribers, embed them on your website and if you have the budget, put some paid behind it
Watch the Video Interview
To learn more about how to use video marketing effectively, watch our video interview with Rob Shaw and Kathryn Giblin. They share their insights on the optimal budget for effective video marketing, the ideal frequency of video releases to maintain audience interest and the types of content that businesses should be creating.
Hit that play button and get in touch if you’re eager to Imagine Better.