What research and insight work needs refreshing? What assumptions should we challenge or validate before moving forward?
media and PR project plans?
Digital Strategy and Media Planning Services
The digital ecosystem is constantly evolving. To successfully navigate the choppy waters requires a clear strategy underpinned by a robust media plan.
Devising and implementing cross-channel strategies across paid, owned and earned media
There is no off-the-shelf solution to achieve an effective cross-channel strategy. The starting point is understanding your business objective and, as a full-service digital marketing agency, we will help you formalise, articulate and validate the approach that will deliver maximum business value. It is important this is undertaken thoroughly, methodically and holistically.
The Passion Digital Strategy team has created marketing plans for some of the UK’s biggest digital advertisers, launch plans for complex multi-market products and activation plans for start-ups with aggressive short-term targets.
Whether you are starting with a blank piece of paper or have a complex multi-channel requirement, our team can help.
Frequently Asked Questions
What is your approach to target setting and forecasting?
Once the strategy and the media plan are in place it’s imperative that they are translated into a detailed media forecast. It is important to understand what you expect each element of the plan to deliver in order to measure overall effectiveness. Before activating the media plan, we can ensure you do so with a comprehensive media forecast and set of targets in place.
This is not only important for stakeholder management but to validate the assumptions and methodology the strategy is built on. Being able to measure line by line against performance expectations ensures the overall strategy is agile, budgets remain fluid and your approach is nimble.
At Passion, we work with complex multi-channel, multi-market advertisers and are experts in translating strategy into comprehensive media forecasts.
What is your approach to measuring?
Understanding how to measure effectiveness and the contribution of each element of your media plan is vital to ongoing refinement and optimisation.
Multi-channel dashboard reporting can often be perceived as complex and expensive, but by partnering with the best-in-class data connectors at funnel.io, we ensure that we are able to provide all of our clients with insightful, accessible, real-time performance reporting dashboards. This guarantees that our time is spent analysing and discussing the insights rather than collating the data.