Technical SEO Audit Services in London
15 years of experience doing comprehensive, technical SEO audits
One of the first steps in any successful SEO campaign is a thorough SEO audit. You need to identify and remedy any potential obstacles to SEO performance on your website and also determine your current position within your marketplace, compared to your main competitors. This provides a solid foundation on which to base your wider digital marketing efforts.
Although the Passion Digital SEO team uses a number of industry-tested tools along the way, there’s nothing that can compete with the keen eye of an experienced industry professional when it comes to your SEO audit. With over 15 years of combined experience in technical on-site SEO, there’s not a lot that we haven’t seen!
We’ll investigate issues such as:
- Keyword usage & relevance – are we mentioning and covering the things our audience want?
- Originality and quality of content – are we putting out solid information?
- Canonicalization/duplication of pages – have we inadvertently tagged our way into duplicating everything on different URLs?
- Geo-location of pages – are your regional pages actually targeting their regions properly?
- Site architecture – is the site built in a hierarchical manner with a clear directory structure and appropriate internal linking?
- Broken links and server errors and other crawl errors– are we wasting search bot’s time and bandwidth and delivering frustration for users?
- Redirect chains
- Page speed
.. and any other issues which we find that can affect your natural search performance.
Depending on the size of the site, just fixing these initial issues can have a major impact on your overall search rankings.
Either way, we’ll make sure you know exactly what the issues are , with full explanation of everything right down to the specific URLs affected. We’ll provide actionable recommendations to resolve or mitigate everything to get your site ship shape again.
Passion Digital SEO team were a great choice as our first ever SEO specialist partner. Alex and the team are always on hand to answer questions, provide support and demonstrate a genuine passion to understand and grow our business. We’re still at the beginning of our growth journey as a business, and the Passion SEO team has already had a big positive impact and helped us lay some important foundations for the future.
The Thinking Traveller
They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years, and a lot of the time, they’re very numbers-focused, which you would expect — the numbers dictate the content.
I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice, and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want, and it’s the kind of flavor we would expect — I personally haven’t experienced that with another organic search agency.
John Lewis of Hungerford
Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.
We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.
Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.