Local SEO Services

With over 46% of Google searches seeking local information, getting in-front of customers looking for your local businesses presents a huge opportunity.

At Passion Digital, we’ve been helping local businesses generate more leads through our proven, bespoke local SEO strategies.

We’ll work closely with your team to identify what’s relevant for your business and what’s not. Combined with our tools and tech, we’ll identify every opportunity to improve your local visibility.

With over 46% of Google searches seeking local information, getting in-front of customers looking for your local businesses presents a huge opportunity.

At Passion Digital, we’ve been helping local businesses generate more leads through our proven, bespoke local SEO strategies.

A Strategic Approach to Local SEO

On-site Optimisation

For maximum visibility, both users and search engines need to be confident that you offer products and services locally.

We’ll conduct a full website audit to identify the commercial opportunities that will bring in qualified, local traffic.

From there, we’ll build a road map of what’s required from an on-site perspective, in line with our analysis like keyword research, to meet your goals.

Google Business Profile Optimisation

For many searches with local intent, search engines like Google show local businesses map listings in the top 3 results.

When optimised effectively, Google Business Profile (GBP) can be a powerful channel for capturing local customers searching for your business.

We’ll work together to optimise your GBP for maximum visibility. With reviews playing a big role in establishing local trust, we’ll collaborate on a strategy to drive these, too.

Local Link Building & Citations Management

When people are talking about your business online and linking back to your website, it’s a great way to build local authority. Especially to your important pages.

We’ll identify opportunities to build links that matter to key pages across your website as a way of improving local visibility.

Local Content Strategy

Demonstrating to both users and search engines that you’re an expert in the local area is a proven method of improving local visibility.

We’ll devise a local content strategy that supports your commercial goals by driving more traffic — and conversions — to your important pages.

NAP Optimisation

Getting your NAP (a.k.a Name, Address and Phone Number) correct and distributed across the web gives both users and search engines a clearer understanding of your business.

We’ll find opportunities across all touch points, including social media, business directories and structured data to ensure your NAP is optimised.

Be Unmissable to Local Customers

A successful Local SEO strategy means getting in front of customers looking for your local business — no matter what they’re searching.

Whether you’re a local roofing company or a brick-and-mortar bike shop, potential customers are using search engines to find your services near them.

Our role as Local SEO experts is making it crystal clear to search engines that you’re the best result to show potential customers in the area.

The goal? More enquiries, more in-store visits and, ultimately, more commercial success.

Case Studies

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Case studies

Driving +100% more generic traffic to inner pages in just one year

See how we did it

Doubling booking completions

See how we did it

Frequently Asked Questions

What is local SEO?

Local SEO is the practice of optimising your business’s website and digital profiles for local audiences. Businesses that have physical locations and/or offer services locally can benefit from Local SEO.

How do you know if you need Local SEO?

If your business offers products and services locally, chances are that customers are using search engines to find businesses like yours.

As part of the research process, we’ll identify and present the Local SEO opportunity to you directly. After that, we’ll know whether it’ll be worth the investment (spoiler: it usually is!)

How long does Local SEO take?

The time it takes to see Local SEO results depends on the strategy and goals of the project.

Generally speaking, in saturated markets, results can take longer as there’ll be more competition to get in the top spots on Google.

Our local SEO strategy will aim to identify the quick wins — opportunities where we believe results can be achieved fast. We’ll then pair this with long term goals to achieve visibility for higher competition keywords that require more work.

How much does Local SEO cost?

The cost will depend on the amount of work required to reach your business goals.

Cheap local SEO packages rarely produce meaningful results. Be cautious if the strategy isn’t backed by data, or if your provider lacks direct experience.

What’s the difference between SEO and local SEO?

The main difference between SEO and local SEO is that local SEO focuses on optimising your website and digital profiles for a specific geographical area.

This means that the keywords used in Local SEO will be related to the local area or have local intent. SEO, on the other hand, optimises for a wider set of keywords that aren’t specifically location-based.