Stashbee

Good foundations adds value!

A year after delivering SEO & Content for Stashbee the website was receiving more than 100% more generic traffic to inner pages.

Services provided:
SEO

About The Project

Since 2016, Stashbee has been busy building a platform that connects people with unused space to people who need it. This platform – an online marketplace featuring a wide range of storage spaces and parking locations – makes it easy to find and book a location near you.

In 2020, Anthony & David (co-founders of Stashbee) reached out to us with the desire to supercharge the organic visibility of their marketplace in order to compete against well established brands (including Gumtree, JustPark and YourParkingSpace) to which we said: “Challenge accepted.”

What we did

In order to compete in the big league, we approached the challenge using technical SEO, on-site optimisation, content marketing and outreach. At the time, the website wasn’t completely built with SEO in mind. Therefore, the first task was to overhaul the site information architecture in order for it to be scalable. Once we had the foundations in place, we spent a lot of time making it fast, ensuring it would pass all the Core Web Vitals as well making the user experience as seamless as possible.

At the same time we conducted a very large keyword research across all the products and locations to identify which locations and pages would need to be created in order to start ranking for local queries. And, once we mapped out all those new pages, we updated the navigation to reflect our new IA and allow Google crawlers to access and index all of those new pages.

But we did not stop there. We wanted those pages to be unique and rank high so we created optimised content, starting with the top locations pages.

On the content marketing front, we created a new blog to have a constant stream of new and interesting content to be able to target users further up the user journey. So far, the blog has a wide range of articles talking about parking, garages, laws and regulations, but also features some light-hearted, cultural topics related to the time of the year.

Results & Stats

72%

increase in organic sessions (YoY)

103%

increase in generic organic sessions to inner pages (YoY)

424%

increase in organic sessions to the parking section (YoY)

46.5%

Page 1 rankings up 46.5%

After a year of analysis, creation, optimisation, testing and learning, the results have been phenomenal and we have tremendous increase across our main 2 priorities: parking and garages.

The journey is far from over. There is still a lot of potential and with the introduction of off-site SEO and Digital PR, Stashbee is set to have another record-breaking year.

Anthony Paine

Co-Founder

Passion Digital SEO Team were a great choice as our first ever SEO specialist partner. Alex and the team are always on hand to answer questions, provide support and demonstrate a genuine passion to understand and grow our business. We’re still at the beginning of our growth journey as a business, and the Passion SEO Team has already had a big positive impact and helped us lay some important foundations for the future.