SEO Services for Charities in London
Drive donations and increase exposure for your charity
For so many companies, natural search engine traffic is essential in making a business profitable. A movement of just 1 position in google can vastly increase the number of visits, enquiries and sales. However, in the not-for-profit sector the benefits aren’t quite so obvious and historically the online channel has been ignored.
Where there are no physical sales it can be hard to understand the direct benefits because it is not so easily quantifiable. However, with the tools available these days such as google analytics, we can help quantify what may be classified as a conversion/goal to your charity. The goals that we normally report on include, but are not limited to; amount of time spent on site, a visit to a particular event page, an online donation, a download of an informative article, a submitted contact form, social media icons clicked and phone calls.
You have either found us because you have searched for something like “digital marketing agency” or “SEO for charities” and you know you need to improve your online presence and charity SEO, or you have found us unintentionally and are now interested to find out why this might benefit your charity.
Here are a few simple reasons:
1. If traditionally you have focused your marketing spend on offline channels such as print there is likely to be an increasing amount of people searching for your brand online, and if you aren’t ranking top of google for your own brand terms you are missing out on quick wins and pre-qualified visitors who have already heard about your brand; they may be eager to volunteer or donate. Quite simply by not ranking well for your brand terms the effect to your brand may be detrimental.
2. The key to really reaping the rewards of a charity SEO strategy is to pick the most sensible keywords. By this we mean, keywords that have a decent search volume, aren’t overly competitive but will also be relevant to your charity. This will enable your charity to find new supporters, donors and volunteers. In turn, these new visitors will spread the word and exponentially increase the amount of traffic to your site through all channels and sources.
3. SEO can be useful to your charity when trying to promote specific campaigns or marketing initiatives. The search engines are becoming increasingly reactive, incorporating more topical issues, news and events and integrating social media too. This combination will assist in increasing the impact of your marketing initiatives.
Passion Digital SEO team were a great choice as our first ever SEO specialist partner. Alex and the team are always on hand to answer questions, provide support and demonstrate a genuine passion to understand and grow our business. We’re still at the beginning of our growth journey as a business, and the Passion SEO team has already had a big positive impact and helped us lay some important foundations for the future.
The Thinking Traveller
They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years, and a lot of the time, they’re very numbers-focused, which you would expect — the numbers dictate the content.
I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice, and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want, and it’s the kind of flavor we would expect — I personally haven’t experienced that with another organic search agency.
John Lewis of Hungerford
Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.
We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.
Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.