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AnalyticsPreparing for the Phasing Out of Third-Party Cookies

As we enter the era of Google phasing out third-party cookies, it really is time to accelerate your first-party data strategy if...

The Future of Paid SearchHow Search Habits Are Changing: The Future of Paid Search

Recent developments in tech, consumer behaviour and players have meant that the paid search landscape has significantly evolved in quite...

SEOFrom White Space to Wanderlust: Decoding a Travel Brand’s Dream Guest

My journey to understand the target audience for our travel client began by closely examining their landing pages. The...

CROWhat Is Conversion Rate Optimisation (CRO)?

Conversion Rate Optimisation is an often overlooked, but essential part of web performance and digital marketing. If the traffic you’re driving potential customers to...

AwardsPassion Digital Celebrates UK Search Awards Win

We are thrilled to announce we have won in the UK Search Awards for the second year in a row! To win in...

Paid MediaDelve Into the Future of Paid Search

In the ever-changing digital world, staying ahead of the game is paramount for businesses to prosper. Recognising this need, we recently hosted an...

Imagine BetterImagine Better Series: The Future of Call Tracking

Call tracking is a powerful tool that can help businesses of all sizes improve their digital marketing campaigns. Call tracking metrics can...

Paid MediaIs Twitter Dying? The Demise of a Social Media Giant

Last year Twitter saw a drastic change in its direction with Elon Musk taking over the tech giant. Earnings since...

Paid MediaYouTube Shopping: A Comprehensive Guide

As the world’s second most popular search engine, it’s undeniable that YouTube should be a key platform in your marketing strategy. In this blog post,...