As we enter the era of Google phasing out third-party cookies, it really is time to accelerate your first-party data strategy if...
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Recent developments in tech, consumer behaviour and players have meant that the paid search landscape has significantly evolved in quite...
My journey to understand the target audience for our travel client began by closely examining their landing pages. The...
Conversion Rate Optimisation is an often overlooked, but essential part of web performance and digital marketing. If the traffic you’re driving potential customers to...
We are thrilled to announce we have won in the UK Search Awards for the second year in a row! To win in...
In the ever-changing digital world, staying ahead of the game is paramount for businesses to prosper. Recognising this need, we recently hosted an...
Call tracking is a powerful tool that can help businesses of all sizes improve their digital marketing campaigns. Call tracking metrics can...
Last year Twitter saw a drastic change in its direction with Elon Musk taking over the tech giant. Earnings since...
As the world’s second most popular search engine, it’s undeniable that YouTube should be a key platform in your marketing strategy. In this blog post,...