2020 Trends: SEO

23Jan

  Hi, I’m Kyle! I’m part of the SEO team here at Passion, a London-based digital marketing agency, and I’m here to tell you about my top three SEO trends for 2020.   Creating Content   This first one is getting more and more important: actually writing. This means creating useful and high quality content

Backlinks: What are They and How Do I Get More of Them?

21Nov

What are backlinks? Where do they fit into my SEO strategy? How do I get more backlinks? If these questions have been eating you alive and keeping you up at night, have no fear – all your questions are about to be answered. I’m Kyle, Passion Digital’s SEO Manager, and I just happen to know

How Voice Search and PPC Campaigns Can Go Hand in Hand

11Nov

I’m Johnny, Passion’s PPC Executive, and I’m here to talk to you about how voice search and PPC campaigns can work together. Voice search has become more and more popular over the past few years – even if you don’t necessarily use it, you likely know what it is. If you’re working in PPC (Pay

An Introduction to Search Intent

08Nov

If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work you produce will improve its quality, help your website rank better on the search results page and ensure you are putting out content that users will actually find useful. After

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