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Category: SEO

Why SEO Is Important in Digital Marketing

SEO

Salah
4 minutes

Why SEO Is Important in Digital Marketing

According to Ahrefs, 92.96% of all website traffic comes from Google’s search. This highlights the importance of Search Engine Optimisation (SEO) and...

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Removing collection from Shopify URLs when using Boost PFS

SEO

Alexandre Hoffmann
3 minutes

Removing collection from Shopify URLs when using Boost PFS

Why remove the collection folder on the product URLs? Navigating the complexities of Shopify’s collection URL architecture has presented a significant challenge—its...

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Impact of SGE in SEO

SEO

Alexandre Hoffmann
8 minutes

Impact of SGE in SEO

Imagine a world where search engines not only deliver links but also provide summarised answers directly to you. This isn’t science fiction;...

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Get Found Online: The Importance of Keyword Research and Search Intent in SEO

SEO

Alexandre Hoffmann
7 minutes

Get Found Online: The Importance of Keyword Research and Search Intent in SEO

In the competitive world of SEO, ranking better in search results requires a strategic approach. As an SEO agency, we understand the importance...

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From White Space to Wanderlust: Decoding a Travel Brand’s Dream Guest

SEO

Passion Digital
2 minutes

From White Space to Wanderlust: Decoding a Travel Brand’s Dream Guest

My journey to understand the target audience for my SEO agency and our travel client began by closely examining their landing pages....

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The Thoughtful Traveller Day 2023: Famous Fictional Reviews Scavenger Hunt

Content Marketing

Passion Digital
5 minutes

The Thoughtful Traveller Day 2023: Famous Fictional Reviews Scavenger Hunt

In 2021, the hospitality sector lost €1.78 trillion due to a lack of tourism caused by the pandemic. All over the world,...

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Connecting Moz STAT to Google Looker Studio Using Google Cloud SQL

SEO

Alexandre Hoffmann
6 minutes

Connecting Moz STAT to Google Looker Studio Using Google Cloud SQL

Alex Hoffmann, Managing Partner at Passion Digital and self-confessed tech nerd talks through how to integrate data from STAT into Google Looker...

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AI in SEO: How Technology Is Impacting Organic Marketing

SEO

Passion Digital
4 minutes

AI in SEO: How Technology Is Impacting Organic Marketing

If you’re a marketer, you know that SEO is an essential part of any successful digital marketing strategy. As technology advances, so...

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Pet Sitting or Feet Pics? How The Cost Of Living Crisis Made Side Hustles a Necessity

Content Marketing

Passion Digital
3 minutes

Pet Sitting or Feet Pics? How The Cost Of Living Crisis Made Side Hustles a Necessity

In the last few years the ‘side hustle’ has gone from eye roll-inducing, inspirational LinkedIn fodder to something most people will need...

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How to Make Your Coffee Brand Part of the Conversation on Twitter

Content Marketing

Passion Digital
2 minutes

How to Make Your Coffee Brand Part of the Conversation on Twitter

If you can’t live without good coffee then it’s never been a better time to be a caffeine connoisseur. With the increase...

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Why Content Marketers Need to Consider User Experience

Content Marketing

Passion Digital
6 minutes

Why Content Marketers Need to Consider User Experience

As a digital content marketer, you’ve most likely invested a tonne of time creating the perfect content calendar, spent hours producing the...

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Visual Search: Are You Ready for the Future of Search?

Digital Marketing

Passion Digital
8 minutes

Visual Search: Are You Ready for the Future of Search?

Rosie Hopes, our Head of Insight and Strategy, has taken a deep dive into the search landscape in 2023 in our latest...

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