The Digital Pond – Digital Marketing Strategy Building Event

17Nov

kyle-blog-hero
This past week we sent a member of the Passion Digital team to an event we have never attended before – the Digital Pond. The event was held right on the outskirts of the city in Aldgate, within walking distance of the station and hosted in the fantastic facilities of the General Assembly campus. I

Google’s voice search: How much impact does it have?

09Jun

voice search
Well, quite a lot as it turns out. With voice search becoming more popular as the years pass, it begins to have more of an impact on businesses SEO strategies. First I’ll outline just how popular voice search has become over time. After that, I’ll delve a bit into how this changes how we should

The Future of Search: Our Predictions For The Next 12 Months

07Jun

Google voice search
Here at Passion Digital, we believe that big changes are coming in the world of Search over the next 12 months. We’ll break them down in two areas: discoverability/search engines and content. Discoverability, search engine and technical SEO changes In a world where most companies are now online, it’s getting more and more complicated to

Is Two Better Than One? Considerations for Merging Websites

15Sep

website-merge
If you have a portfolio of websites, deciding to do away with (or ‘sunsetting’, for those of a more delicate disposition) one of them can be a tough decision. Much like the cliché when it comes to breaking-up with a not-so-loved one, we’ve put together a list of pros and cons associated with merging (two or
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