SEO
The rise of social media as a search engine: from clicks to scrolls
The shifting search paradigm A profound transformation is reshaping how information is discovered online. While Google has dominated the search landscape for...
SEO
Technical foundations of LLMs: understanding the infrastructure behind AI Search
For digital marketers and SEO professionals, focusing on rankings alone is no longer enough. Understanding the infrastructure that powers large language models (LLMs) is...
SEO
Keyword Research for LLMs
AI-powered search is no longer a future trend, it’s here. Tools like Google’s AI Overviews, ChatGPT and Perplexity are already reshaping how...
SEO
YMYL Industries and SEO: The Importance of E-E-A-T
‘Your Money or Your Life’ (YMYL) industries pose a unique set of challenges when optimising a website for search engines. These sectors,...
SEO
International SEO Strategy: Best Practices for Mastering the Global Market
There is a lot to consider when expanding your business, particularly when entering new, international markets. Today we are going to focus...
SEO
Ecommerce Product Grids and the Rise of Position Zero
One of the SEO ecommerce hot topics at the moment is around product grids and how they’ve become prevalent and important to...
SEO
Technical SEO Best Practices for Large Websites
Large-scale websites face unique challenges when it comes to technical SEO. Whether you’re managing an e-commerce giant or a global travel site,...
SEO
SEO-Friendly Images: A Complete Guide to Optimising Visual Content
When it comes to SEO, people often think of keywords and backlinks. But, as you know, search engines love all kinds of...
SEO
Leveraging the Power of Reddit: How to Boost Your SEO With the “Front Page of the Internet”
Google’s algorithm updates are giving discussion forums a boost, making them more prominent in search results. This means big opportunities for brands...
SEO
The SEO Pitfalls of Popular CMS Platforms: WordPress, Joomla, Drupal and Shopify
Have you ever wondered about the SEO pitfalls associated with popular Content Management Systems (CMS) platforms like WordPress, Joomla, Drupal and Shopify?...
SEO
Combining Your SEO and CRO Strategy: The Key to an Enhanced Experience
Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) are often perceived as two different strategies. SEO focuses on driving traffic to...
SEO
Local SEO – How to Do It Properly
The Rise of Local SEO Early Beginnings Local SEO started to become a distinct entity in the early 2000s. Around this...