SEO
The SEO pitfalls of popular CMS platforms: WordPress, Joomla, Drupal and Shopify
Have you ever wondered about the SEO pitfalls associated with popular Content Management Systems (CMS) platforms like WordPress, Joomla, Drupal and Shopify?...
SEO
Combining your SEO and CRO strategy: The key to an enhanced experience
Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) are often perceived as two different strategies. SEO focuses on driving traffic to...
SEO
Local SEO – How to do it properly
The Rise of Local SEO Early Beginnings Local SEO started to become a distinct entity in the early 2000s. Around this...
SEO
What’s INP and why should you care
Have you been hearing the buzz about INP and wondering, “What exactly is INP?” You’re not alone! INP, or ‘Interaction to Next...
SEO
Crawl budget: What is it and why it’s important for SEO
You might have heard SEO experts throw around terms like “crawl budget” and wondered, “Why should I care about crawl budget?” It’s...
SEO
Understanding Crawling User Agents: Your SEO Guide to Spiders
Ever found yourself worried about how search engine bots interact with your website? Worried about what “crawling user agents” mean for your...
SEO
Schema markup for B2B businesses
Why B2B businesses need schema markup Let’s tackle a common concern: “Schema markup sounds great for e-commerce or local businesses, but does...
SEO
Why SEO Is Important in Digital Marketing
According to Ahrefs, 92.96% of all website traffic comes from Google’s search. This highlights the importance of Search Engine Optimisation (SEO) and...
SEO
Removing collection from Shopify URLs when using Boost PFS
Why remove the collection folder on the product URLs? Navigating the complexities of Shopify’s collection URL architecture has presented a significant challenge—its...
SEO
Impact of SGE on SEO
Imagine a world where search engines not only deliver links but also provide summarised answers directly to you. This isn’t science fiction;...
SEO
Get Found Online: The Importance of Keyword Research and Search Intent in SEO
In the competitive world of SEO, ranking better in search results requires a strategic approach. As an SEO agency, we understand the importance...
SEO
From White Space to Wanderlust: Decoding a Travel Brand’s Dream Guest
My journey to understand the target audience for my SEO agency and our travel client began by closely examining their landing pages....