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Category: SEO

The rise of social media as a search engine: from clicks to scrolls

SEO

Alexandre Hoffmann
9 minutes

The rise of social media as a search engine: from clicks to scrolls

The shifting search paradigm A profound transformation is reshaping how information is discovered online. While Google has dominated the search landscape for...

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Technical foundations of LLMs: understanding the infrastructure behind AI Search

SEO

Alexandre Hoffmann
4 minutes

Technical foundations of LLMs: understanding the infrastructure behind AI Search

For digital marketers and SEO professionals, focusing on rankings alone is no longer enough. Understanding the infrastructure that powers large language models (LLMs) is...

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Keyword Research for LLMs

SEO

Alexandre Hoffmann
3 minutes

Keyword Research for LLMs

AI-powered search is no longer a future trend, it’s here. Tools like Google’s AI Overviews, ChatGPT and Perplexity are already reshaping how...

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YMYL Industries and SEO: The Importance of E-E-A-T

SEO

Alex Tyers
8 minutes

YMYL Industries and SEO: The Importance of E-E-A-T

‘Your Money or Your Life’ (YMYL) industries pose a unique set of challenges when optimising a website for search engines. These sectors,...

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International SEO Strategy: Best Practices for Mastering the Global Market

SEO

Robyn de Wet
5 minutes

International SEO Strategy: Best Practices for Mastering the Global Market

There is a lot to consider when expanding your business, particularly when entering new, international markets. Today we are going to focus...

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Ecommerce Product Grids and the Rise of Position Zero

SEO

Fabio Gomes
5 minutes

Ecommerce Product Grids and the Rise of Position Zero

One of the SEO ecommerce hot topics at the moment is around product grids and how they’ve become prevalent and important to...

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Technical SEO Best Practices for Large Websites

SEO

Edward Currie
8 minutes

Technical SEO Best Practices for Large Websites

Large-scale websites face unique challenges when it comes to technical SEO. Whether you’re managing an e-commerce giant or a global travel site,...

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SEO-Friendly Images: A Complete Guide to Optimising Visual Content

SEO

Alex Tyers
6 minutes

SEO-Friendly Images: A Complete Guide to Optimising Visual Content

When it comes to SEO, people often think of keywords and backlinks. But, as you know, search engines love all kinds of...

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Leveraging the Power of Reddit: How to Boost Your SEO With the “Front Page of the Internet”

SEO

Alexandre Hoffmann
6 minutes

Leveraging the Power of Reddit: How to Boost Your SEO With the “Front Page of the Internet”

Google’s algorithm updates are giving discussion forums a boost, making them more prominent in search results. This means big opportunities for brands...

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The SEO Pitfalls of Popular CMS Platforms: WordPress, Joomla, Drupal and Shopify

SEO

Alexandre Hoffmann
4 minutes

The SEO Pitfalls of Popular CMS Platforms: WordPress, Joomla, Drupal and Shopify

Have you ever wondered about the SEO pitfalls associated with popular Content Management Systems (CMS) platforms like WordPress, Joomla, Drupal and Shopify?...

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Combining Your SEO and CRO Strategy: The Key to an Enhanced Experience

SEO

Alexandre Hoffmann
5 minutes

Combining Your SEO and CRO Strategy: The Key to an Enhanced Experience

Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) are often perceived as two different strategies. SEO focuses on driving traffic to...

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Local SEO – How to Do It Properly

SEO

Alexandre Hoffmann
7 minutes

Local SEO – How to Do It Properly

The Rise of Local SEO   Early Beginnings Local SEO started to become a distinct entity in the early 2000s. Around this...

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