Coronavirus support and digital marketing advice

Content Marketing Trends for 2021

17Nov

At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan out the way it has.  When – after an already troublesome start of Australian bushfires, tragic airplane crashes in Iran and Pakistan and the impeachment of the American president – the coronavirus pandemic

Facebook Removes the Infamous 20% Text Rule

24Sep

If you work closely with Facebook Ads Manager you’ll be all too aware of the infamous ‘20% text’ rule. For those aren’t in the know, Facebook allowed only images (and video thumbnails) to perform optimally when less than 20% of the total image size contained text – until now, that is. Advertisers have heard from

The ABCs of Digital Marketing

21Aug

A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward Gorey – we’re paying homage to it. As you may or may not know, Edward Gorey (1925-2000) was an American author and illustrator who specialised in creating wonderfully weird, horribly

What is a Marketing Attribution Model and Which One Should You Choose?

11Aug

Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models.  Ever since I started working with Facebook ads, there has been the ongoing quibbling surrounding attribution and the discrepancies between Google data and Facebook’s ads data. If you are putting marketing efforts into multiple channels (whether that

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