Coronavirus support and digital marketing advice

Google Calling Time on Broad Match Modified

19Feb

The world of digital marketing is always changing and surfacing new challenges for our experts to navigate. Google’s updates to its various platforms can sometimes cause a stir – but our PPC team takes it all in their stride. Here’s Johnny, our PPC Manager, to tell you more about Google’s latest update. Earlier this month,

How the Passion Content Team Avoids Fake News

15Feb

Online safety isn’t just about firewalls and parental controls on explicit videos. The past few years will surely be known as the era of fake news: conspiracies that 5G causes COVID-19 led to masts being ripped down by mobs in the UK¹; Donald Trump became the first American president in history to be impeached twice,

How Does Google’s Restriction of Data Visibility Affect PPC?

05Feb

In his recent blog post on the top PPC trends to expect in 2021, Dave mentioned that Google tightened its data privacy policy in 2020. That’s a good thing, right? Well… not necessarily for businesses that make significant investments in Google Ads. Chris, our PPC Manager, is here to explain why.  Google’s Visibility Restrictions Google

What Does ‘Internet Safety’ Mean to Passion Digital?

04Feb

This February we are proud to support Safer Internet Day, which “calls upon all stakeholders to join together to make the internet a safer and better place for all, and especially for children and young people”. Here are some thoughts from Helen, our Head of Finance and Operations, about how Passion tackles this important topic.

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