Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might have previously been lost. However, it’s something that is often overlooked or mismanaged.   We have all been remarketed to in the past through advertisement that pops up several times. Some say the …

In recent years, Google Shopping Ads, also known as Product Listing Ads (PLAs) have become more vital to online retailers than ever. In many cases, PLAs are now considered one of the most effective ways to reach consumers at key points in their path to purchase, making them a vital part of your E-commerce strategy. …

What is DoubleClick Search? Doubleclick Search is a Google-owned search management platform, helping agencies and marketers manage large search marketing campaigns, across multiple engines and media channels. It allows marketers to save time, reduce a lot of complexity and have the ability to make better decisions, increasing the return on investment for search campaigns. Unlike …

Who uses Bing? In fact, people do – but just not very many in the UK (if third-party platforms like Hitwize are to be believed). In other countries, the divide between the two search engines is not as bad but the UK seems to scoff at Microsofts’s Bing on a national level. Allegedly, in 2016 …