Coronavirus support and digital marketing advice

The ABCs of Digital Marketing

21Aug

A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward Gorey – we’re paying homage to it.   As you may or may not know, Edward Gorey (1925-2000) was an American author and illustrator who specialised in creating wonderfully weird,

What is a Marketing Attribution Model and Which One Should You Choose?

11Aug

Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models.    Ever since I started working with Facebook ads, there has been the ongoing quibbling surrounding attribution and the discrepancies between Google data and Facebook’s ads data.   If you are putting marketing efforts into multiple channels

Chrome Extensions the Passion Crew Can’t Live Without

30Jul

Here at Passion, we love a lot of things: digital marketing (duh), a cold beer with our teammates after work on a Friday (oh, how we miss this – virtual drinks just aren’t the same!), videos of cats doing funny cat things (exhibit A) and, of course, Chrome browser extensions.   If you’re anything like

What Is It Like to Work in a Digital Agency? PPC Manager Responsibilities

12Mar

    Luke Godwin has been working as a PPC Manager at Passion for almost five years now – so it’s safe to say he’s an expert when it comes to PPC. Here are his top tips for budding pay per click managers.       How to Manage PPC Campaigns Throughout the years, I’ve

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