Channel Battles
Landing Pages: Why PPC Specialists Like Them Short and SEOs Want Them Long
Ahh, landing pages. We know from experience that when clients ask how long they should be, they...
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Category: PPC
Ecommerce
How to Set Up Google Shopping Ads for E-commerce Businesses
Are you looking to dip your toe into e-commerce for the first time? The Google Shopping platform could be a...
Adwords
Google Calling Time on Broad Match Modified
The world of digital marketing is always changing and surfacing new challenges for our experts to navigate. Google’s updates to its various platforms...
Adwords
How Does Google’s Restriction of Data Visibility Affect PPC?
In his recent blog post on the top PPC trends to expect in 2021, Dave mentioned that Google tightened its data...
PPC
5 PPC Trends to Watch Out For in 2021
Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5...
Adwords
The ABCs of Digital Marketing
A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward...
Educational
What is a Marketing Attribution Model and Which One Should You Choose?
Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models....
Content Marketing
Chrome Extensions the Passion Crew Can’t Live Without
Here at Passion, we love a lot of things: digital marketing (duh), a cold beer with our teammates after work on a...
Educational
What Is It Like to Work in a Digital Agency? PPC Manager Responsibilities
Luke Godwin has been working as a PPC Manager at Passion for almost five years now –...