PPC
Our Guide to Google Performance Max Campaigns
Back in 2020, Google introduced a new way to approach online marketing activity, via a campaign known as Performance Max. By the end...
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Category: PPC
Ecommerce
How to Set Up Google Shopping Ads for E-commerce Businesses
Are you looking to dip your toe into e-commerce for the first time? The Google Shopping platform could be a...
PPC
5 PPC Trends to Watch Out For in 2021
Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5...
Educational
What is a Marketing Attribution Model and Which One Should You Choose?
Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models....
Educational
How to Create High-Converting Display Ads
When it comes to advertising your products and services online, display ads are one of the best ways to do that. However, you don’t...
PPC
What is Remarketing’s Place in My PPC Strategy?
Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...
PPC
How To Make Your Remarketing Ads More Effective
Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might...
PPC
What is Search Ads 360 and Why Should You Use It?
Google rebranded its ‘DoubleClick Search’ platform in 2018 as ‘Search Ads 360’. Find out below how it works and...
Educational
PPC Tips for Black Friday and Cyber Monday
With Black Friday and Cyber Monday around the corner, it is crucial to make sure your PPC campaigns are up to...