Coronavirus support and digital marketing advice

5 PPC Trends to Watch Out For in 2021

15Jan

Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5 2021 trends that he thinks will affect Pay Per Click advertising in the coming year.   1. Less Data In 2020, Google Ads made a change that meant advertisers could see less search query data

The ABCs of Digital Marketing

21Aug

A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward Gorey – we’re paying homage to it. As you may or may not know, Edward Gorey (1925-2000) was an American author and illustrator who specialised in creating wonderfully weird, horribly

What is a Marketing Attribution Model and Which One Should You Choose?

11Aug

Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models.  Ever since I started working with Facebook ads, there has been the ongoing quibbling surrounding attribution and the discrepancies between Google data and Facebook’s ads data. If you are putting marketing efforts into multiple channels (whether that

Chrome Extensions the Passion Crew Can’t Live Without

30Jul

Here at Passion, we love a lot of things: digital marketing (duh), a cold beer with our teammates after work on a Friday (oh, how we miss this – virtual drinks just aren’t the same!), videos of cats doing funny cat things (exhibit A) and, of course, Chrome browser extensions. If you’re anything like us

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