Who Uses Bing?

19Jun

Who uses Bing? In fact, people do – but just not very many in the UK (if third party platforms like Hitwize are to believed). In other countries, the divide between the two search engines is not as bad but the UK seem to scoff at Microsofts’s Bing on a national level. Allegedly, in 2016

The Aftermath of the SERP Shake-Up – Google Removes Right Hand Side Adverts

23Mar

google SERP changes
So it’s been about 1 month since Google decided to remove paid adverts from the right hand side of the search results pages. When this first happened our first reaction was probably the same as a many others, ‘what will happen to the cost of clicks?’ We imagined inflated click-costs and clients’ CPA’s increasing. Not

PPC Tips for Black Friday and Cyber Monday

26Nov

black-friday-ppc-tips
  With Black Friday and Cyber Monday around the corner, it is crucial to make sure your PPC campaigns are up to scratch in time for the millions of bargain-seeking online shoppers. Last year we saw online shoppers spend $2.4 billion on Black Friday offers, according to Adobe. You definitely don’t want to miss out on this

Ad Blocking and the Future of the Digital Landscape

10Nov

ad-blocking-and-digital
I recently attended a breakfast seminar in Edinburgh (hosted by DigitalLBi and BIMA Scotland) which covered the rather contentious subject of ad blocking, and the assorted panel of speakers raised some incredibly interesting points which I thought were worth sharing. What is Ad Blocking? At their most basic, ad blockers are applications such as plugins
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