What is Remarketing’s Place in My PPC Strategy?

27Nov

Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of digital marketing, you may also be new to this concept. Have no fear – I’m Dave, Head of PPC, and I’m here to help! Come along with me on a journey to learn

How Voice Search and PPC Campaigns Can Go Hand in Hand

11Nov

I’m Johnny, Passion’s PPC Executive, and I’m here to talk to you about how voice search and PPC campaigns can work together. Voice search has become more and more popular over the past few years – even if you don’t necessarily use it, you likely know what it is. If you’re working in PPC (Pay

How To Make Your Remarketing Ads More Effective

29Jul

Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might have previously been lost. However, it’s something that is often overlooked or mismanaged.   We have all been remarketed to in the past through advertisement that pops up several times. Some say the

Optimising Your Google Shopping Feeds

29May

In recent years, Google Shopping Ads, also known as Product Listing Ads (PLAs) have become more vital to online retailers than ever. In many cases, PLAs are now considered one of the most effective ways to reach consumers at key points in their path to purchase, making them a vital part of your E-commerce strategy.
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