What’s Happened? Nonprofits are now facing stricter guidelines to keep their Google Ad Grants. Just before Christmas, new restrictions were quietly announced to Ad Grant users that the overall CTR at account level must be greater than 5%. Should the CTR on the account be less than 5% for two consecutive months, the status of the grant could …

What is DoubleClick Search? Doubleclick Search is a Google-owned search management platform, helping agencies and marketers manage large search marketing campaigns, across multiple engines and media channels. It allows marketers to save time, reduce a lot of complexity and have the ability to make better decisions, increasing the return on investment for search campaigns. Unlike …

Who uses Bing? In fact, people do – but just not very many in the UK (if third-party platforms like Hitwize are to be believed). In other countries, the divide between the two search engines is not as bad but the UK seems to scoff at Microsofts’s Bing on a national level. Allegedly, in 2016 …

So it’s been about 1 month since Google decided to remove paid adverts from the right hand side of the search results pages. When this first happened our first reaction was probably the same as a many others, ‘what will happen to the cost of clicks?’ We imagined inflated click-costs and clients’ CPA’s increasing. Not …