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Category: Paid Media

Threads – Exploring the Paid Marketing Opportunity

Paid Media

Federico Faverio
5 minutes

Threads – Exploring the Paid Marketing Opportunity

The Threads app launched on 5th July 2023 and gained substantial traction. In the first five days after its launch, Threads was...

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How Is AI Changing the Future of Digital Marketing? Google Search and AI: The Future of Paid Search

Paid Media

Passion Digital
11 minutes

How Is AI Changing the Future of Digital Marketing? Google Search and AI: The Future of Paid Search

Unless you’ve been living under a rock for the past year, you will be aware of ChatGPT and its meteoric rise to...

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How to Optimise for Social Search: The Future of Paid Search

Paid Media

Passion Digital
4 minutes

How to Optimise for Social Search: The Future of Paid Search

The diversification of the search landscape can feel intimidating. We’re at a pivot point of changing user habits and emerging tech that...

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How SGE Will Impact Paid Search: The Future of Paid Search

Paid Media

Passion Digital
6 minutes

How SGE Will Impact Paid Search: The Future of Paid Search

If you look back at what the Google SERP looked like ten years ago there is a marked difference to how it...

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How Search Habits Are Changing: The Future of Paid Search

Paid Media

Passion Digital
5 minutes

How Search Habits Are Changing: The Future of Paid Search

Recent developments in tech, consumer behaviour and players have meant that the paid search landscape has significantly evolved in quite dramatic ways...

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Delve Into the Future of Paid Search

Paid Media

Passion Digital
3 minutes

Delve Into the Future of Paid Search

In the ever-changing digital world, staying ahead of the game is paramount for businesses to prosper. As a PPC agency, we understand...

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Is Twitter Dying? The Demise of a Social Media Giant

Paid Media

Mahfuz Ahmed
7 minutes

Is Twitter Dying? The Demise of a Social Media Giant

Last year Twitter saw a drastic change in its direction with Elon Musk taking over the tech giant. Earnings since Musk took...

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YouTube Shopping: A Comprehensive Guide

Paid Media

Lauren Hall
5 minutes

YouTube Shopping: A Comprehensive Guide

Being the world’s second most popular search engine, it’s undeniable that YouTube should be a key platform in your marketing strategy. As...

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Chatbot Search: Are You Ready for the Future of Search?

Paid Media

Passion Digital
6 minutes

Chatbot Search: Are You Ready for the Future of Search?

Article updated: September 2023 Over the past year, the search landscape has been changing more quickly and dramatically than ever before. In...

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TikTok Ads and TikTok Shop: A Full Funnel Platform

Paid Media

Carolina Abaunza Moreno
7 minutes

TikTok Ads and TikTok Shop: A Full Funnel Platform

According to TikTok for Business, there are approximately 28.9 million monthly TikTok users in the UK and 92% of those TikTok users...

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What Is Infinity Call Tracking and Why Should You Use It?

Paid Media

Demi Newlands
5 minutes

What Is Infinity Call Tracking and Why Should You Use It?

Telephone calls remain an essential conversion action for many businesses – but how do we measure the success of them without understanding...

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Celebrating Our Google Premier Partner Status: A New Chapter for Passion Digital

Paid Media

Seán Murphy
3 minutes

Celebrating Our Google Premier Partner Status: A New Chapter for Passion Digital

We are thrilled to announce that Passion Digital has reached an incredible milestone – we have been awarded the prestigious Google Premier...

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