Paid Media
What Is Infinity Call Tracking and Why Should You Use It?
Telephone calls remain an essential conversion action for many businesses – but how do we measure the success of them without understanding...
Paid Media
Celebrating Our Google Premier Partner Status: A New Chapter for Passion Digital
We are thrilled to announce that Passion Digital has reached an incredible milestone – we have been awarded the prestigious Google Premier...
Paid Media
Understanding Retail Media Networks and If They Work for You
With privacy concerns looming large and third-party cookies phasing out, companies that have huge volumes of first-party data can turn this into...
Paid Media
A Guide to Testing and Measurement for Paid Media Campaigns
Using data and analytics to carry out testing is something that most clients expect their agency to be doing. ‘Test and learn’...
Paid Media
The Power of Data in PPC and Digital Marketing: How to Use it for Success
Data is the foundation of everything we do at Passion. It’s important for digital marketing in general as it helps marketers understand...
Paid Media
Everything You Need To Know About Google Ads Grant Accounts
Google Ads grant accounts give charities and non-profit organisations the chance to advertise on Google at no cost. In this guide, we’re...
Paid Media
To Shop Or Not: Black Friday 2022 and Paid Social
In the midst of a changing world and a downturn in economic conditions, Black Friday and Cyber Monday continue to play an...
Paid Media
What Are Waze Ads and Are They Right For Your Business?
Over the last few years, Waze has been an increasingly popular navigation app for drivers all around the world. But did you...
Digital Marketing
PPC and SEO Working Together: 7 Reasons to Integrate Both
Although SEO and PPC may seem like buzzwords, in the world of digital marketing they are two of the most powerful digital...
Paid Media
Our Guide to Google Performance Max Campaigns
Back in 2020, Google introduced a new way to approach online marketing activity, via a campaign known as Performance Max. By the...
Paid Media
Paid Media for Travel Brands: What You Need to Know in 2021
Creating travel ads that perform is no walk on the beach. Luckily, we’ve been round the block and can give you some...
Ecommerce
How to Set Up Google Shopping Ads for E-commerce Businesses
Are you looking to dip your toe into e-commerce for the first time? The Google Shopping platform could be a great opportunity...