Marketing
What Is a Social Media Campaign That Stands Out? Our Award-Winning Work
We’re absolutely excited to announce that Passion Digital has been awarded Social Media Campaign of the Year at the prestigious UK Digital...
Programmatic
Imagine Better Series: Mastering Programmatic Advertising
Are you looking to unlock the power of programmatic advertising? As a paid media agency, that helps brands get started and accelerate...
Paid Media
Threads – Exploring the Paid Marketing Opportunity
The Threads app launched on 5th July 2023 and gained substantial traction. In the first five days after its launch, Threads was...
Future of Paid Search
How Is AI Changing the Future of Digital Marketing? Google Search and AI: The Future of Paid Search
Unless you’ve been living under a rock for the past year, you will be aware of ChatGPT and its meteoric rise to...
Future of Paid Search
How to Optimise for Social Search: The Future of Paid Search
The diversification of the search landscape can feel intimidating. We’re at a pivot point of changing user habits and emerging tech that...
Future of Paid Search
How SGE Will Impact Paid Search: The Future of Paid Search
If you look back at what the Google SERP looked like ten years ago there is a marked difference to how it...
Future of Paid Search
How Search Habits Are Changing: The Future of Paid Search
Recent developments in tech, consumer behaviour and players have meant that the paid search landscape has significantly evolved in quite dramatic ways...
Future of Paid Search
Delve Into the Future of Paid Search
In the ever-changing digital world, staying ahead of the game is paramount for businesses to prosper. As a PPC agency, we understand...
Paid Media
Is Twitter Dying? The Demise of a Social Media Giant
Last year Twitter saw a drastic change in its direction with Elon Musk taking over the tech giant. Earnings since Musk took...
Paid Media
YouTube Shopping: A Comprehensive Guide
Being the world’s second most popular search engine, it’s undeniable that YouTube should be a key platform in your marketing strategy. As...
Paid Media
Chatbot Search: Are You Ready for the Future of Search?
Article updated: September 2023 Over the past year, the search landscape has been changing more quickly and dramatically than ever before. In...
Paid Media
TikTok Ads and TikTok Shop: A Full Funnel Platform
According to TikTok for Business, there are approximately 28.9 million monthly TikTok users in the UK and 92% of those TikTok users...