Paid Media
A Guide to Testing and Measurement for Paid Media Campaigns
Using data and analytics to carry out testing is something that most clients expect their agency to be doing. ‘Test and learn’...
Paid Media
The Power of Data in PPC and Digital Marketing: How to Use it for Success
Data is the foundation of everything we do at Passion. It’s important for digital marketing in general as it helps marketers understand...
Paid Media
Everything You Need To Know About Google Ads Grant Accounts
Google Ads grant accounts give charities and non-profit organisations the chance to advertise on Google at no cost. In this guide, we’re...
Paid Media
To Shop Or Not: Black Friday 2022 and Paid Social
In the midst of a changing world and a downturn in economic conditions, Black Friday and Cyber Monday continue to play an...
Paid Media
What Are Waze Ads and Are They Right For Your Business?
Over the last few years, Waze has been an increasingly popular navigation app for drivers all around the world. But did you...
Digital Marketing
PPC and SEO Working Together: 7 Reasons to Integrate Both
Although SEO and PPC may seem like buzzwords, in the world of digital marketing they are two of the most powerful digital...
Paid Media
Our Guide to Google Performance Max Campaigns
Back in 2020, Google introduced a new way to approach online marketing activity, via a campaign known as Performance Max. By the...
Ecommerce
How to Set Up Google Shopping Ads for E-commerce Businesses
Are you looking to dip your toe into e-commerce for the first time? The Google Shopping platform could be a great opportunity...
Paid Media
5 PPC Trends to Watch Out For in 2021
Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5 2021...
Paid Media
How to Create High-Converting Display Ads
When it comes to advertising your products and services online, display ads are one of the best ways to do that. However,...
Paid Media
What is Remarketing’s Place in My PPC Strategy?
Remarketing is one of the most important parts of PPC (Pay Per Click). However, if you are new to the world of...
Paid Media
How To Make Your Remarketing Ads More Effective
Remarketing ads can be an essential part of an advertisers marketing strategy and it’s a great way to win businesses that might...