Paid Media
How Is AI Changing the Future of Digital Marketing? Google Search and AI: The Future of Paid Search
Unless you’ve been living under a rock for the past year, you will be aware of ChatGPT and its meteoric rise to...
Paid Media
How to Optimise for Social Search: The Future of Paid Search
The diversification of the search landscape can feel intimidating. We’re at a pivot point of changing user habits and emerging tech that...
Paid Media
How SGE Will Impact Paid Search: The Future of Paid Search
If you look back at what the Google SERP looked like ten years ago there is a marked difference to how it...
Paid Media
How Search Habits Are Changing: The Future of Paid Search
Recent developments in tech, consumer behaviour and players have meant that the paid search landscape has significantly evolved in quite dramatic ways...
Paid Media
Delve Into the Future of Paid Search
In the ever-changing digital world, staying ahead of the game is paramount for businesses to prosper. Recognising this need, we recently hosted...
Paid Media
Is Twitter Dying? The Demise of a Social Media Giant
Last year Twitter saw a drastic change in its direction with Elon Musk taking over the tech giant. Earnings since Musk took...
Paid Media
YouTube Shopping: A Comprehensive Guide
As the world’s second most popular search engine, it’s undeniable that YouTube should be a key platform in your marketing strategy. In...
Paid Media
Chatbot Search: Are You Ready for the Future of Search?
Article updated: September 2023 Over the past year, the search landscape has been changing more quickly and dramatically than ever before. In...
Paid Media
TikTok Ads and TikTok Shop: A Full Funnel Platform
According to TikTok for Business, there are approximately 28.9 million monthly TikTok users in the UK and 92% of those TikTok users...
Paid Media
What Is Infinity Call Tracking and Why Should You Use It?
Telephone calls remain an essential conversion action for many businesses – but how do we measure the success of them without understanding...
Paid Media
Celebrating Our Google Premier Partner Status: A New Chapter for Passion Digital
We are thrilled to announce that Passion Digital has reached an incredible milestone – we have been awarded the prestigious Google Premier...
Paid Media
Understanding Retail Media Networks and If They Work for You
With privacy concerns looming large and third-party cookies phasing out, companies that have huge volumes of first-party data can turn this into...