Paid Media
Is Twitter Dying? The Demise of a Social Media Giant
Last year Twitter saw a drastic change in its direction with Elon Musk taking over the tech giant. Earnings since...
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Category: Paid Media
Paid Media
YouTube Shopping: A Comprehensive Guide
As the world’s second most popular search engine, it’s undeniable that YouTube should be a key platform in your marketing strategy. In this blog post,...
Paid Media
TikTok Ads and TikTok Shop: A Full Funnel Platform
According to TikTok for Business, there are approximately 28.9 million monthly TikTok users in the UK and 92% of those TikTok...
Paid Media
What Is Infinity Call Tracking and Why Should You Use It?
Telephone calls remain an essential conversion action for many businesses – but how do we measure the success of...
Paid Media
Celebrating Our Google Premier Partner Status: A New Chapter for Passion Digital
We are thrilled to announce that Passion Digital has reached an incredible milestone – we have been awarded...
Paid Media
Understanding Retail Media Networks and If They Work for You
With privacy concerns looming large and third-party cookies phasing out, companies that have huge volumes of first-party data can turn...
Paid Media
A Guide to Testing and Measurement for Paid Media Campaigns
Using data and analytics to carry out testing is something that most clients expect their agency to be doing. ‘Test...
Paid Media
The Power of Data in PPC and Digital Marketing: How to Use it for Success
Data is the foundation of everything we do at Passion. It’s important for digital marketing...
Paid Media
Everything You Need To Know About Google Ads Grant Accounts
Google Ads grant accounts give charities and non-profit organisations the chance to advertise on Google at no cost. In this...