Marketing
Frugal Shopping Habits During a Cost-of-Living Crisis
Frugal shopping is seeming to take centre stage given the effects of inflation and today’s fragile global economic condition. Rituparna Chatterjee, from our...
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Marketing
Who Are Gen X and How Can You Tap Into Them for Your Business?
Gen X – the third largest generation by population in the UK – are often the...
Imagine Better
Agency Founder, Harry Seaton, on Content Creators, De-influencing and the TikTok Algorithm
In our first video interview with Harry Seaton, Founder of influencer marketing agency, Fluential, we dig into everything...
Marketing
Marketing to Generation Alpha, Your New-Age Consumer
Set to become the world’s largest generation by 2025, the Alpha Generation are your up- and-coming power players – conscious of their health...
Ecommerce
Your 2023 Guide to Social Shopping
Shopping on social media platforms has never been easier, so if you’re an e-commerce brand, social shopping should be a key component of your...
Paid Media
Understanding Retail Media Networks and If They Work for You
With privacy concerns looming large and third-party cookies phasing out, companies that have huge volumes of first-party data can turn...
Paid Media
A Guide to Testing and Measurement for Paid Media Campaigns
Using data and analytics to carry out testing is something that most clients expect their agency to be doing. ‘Test...
Creative
Pet Sitting or Feet Pics? How The Cost Of Living Crisis Made Side Hustles a Necessity
In the last few years the ‘side hustle’ has gone from eye roll-inducing, inspirational...
Trends
Do Consumers Care About Sustainability in 2023?
Recent years have seen a tremendous rise in consumer expectations surrounding sustainable brands, often basing their purchase decisions on how eco-friendly a product...