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Category: PPC

Channel BattlesLanding Pages: Why PPC Specialists Like Them Short and SEOs Want Them Long

Ahh, landing pages. We know from experience that when clients ask how long they should be, they...

EcommerceHow to Set Up Google Shopping Ads for E-commerce Businesses

Are you looking to dip your toe into e-commerce for the first time? The Google Shopping platform could be a...

AdwordsGoogle Calling Time on Broad Match Modified

The world of digital marketing is always changing and surfacing new challenges for our experts to navigate. Google’s updates to its various platforms...

AdwordsHow Does Google’s Restriction of Data Visibility Affect PPC?

In his recent blog post on the top PPC trends to expect in 2021, Dave mentioned that Google tightened its data...

PPC5 PPC Trends to Watch Out For in 2021

Who better to predict the latest PPC trends than Dave, our wonderful Head of PPC? Read on for the top 5...

AdwordsThe ABCs of Digital Marketing

A is for Amy who fell down the stairs, B is for Basil assaulted by bears… No, we’re not plagiarising The Gashlycrumb Tinies by Edward...

EducationalWhat is a Marketing Attribution Model and Which One Should You Choose?

Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models....

Content MarketingChrome Extensions the Passion Crew Can’t Live Without

Here at Passion, we love a lot of things: digital marketing (duh), a cold beer with our teammates after work on a...

EducationalWhat Is It Like to Work in a Digital Agency? PPC Manager Responsibilities

Luke Godwin has been working as a PPC Manager at Passion for almost five years now –...