Key Learnings from Brighton SEO 2017

11Apr

On Friday last week, some of the Passion Digital team took a trip to the South Coast to glean some knowledge from the expert speakers at the renowned Brighton SEO conference. Members from our SEO and Content Marketing departments attended insightful talks on a broad range of subjects from carefully selected industry leaders and entrepreneurs. These included:

‘The Power Of Curation in a World of Excess’ – Thoughts on Lecture by Michael Bhaskar

15Mar

‘Curation’ is the latest buzzword in media and tech. Propelled by the advent of social media, innovative digital content and a new culture of consumer consumption, the word has become important as we struggle to arrange and give meaning to the reams of media information on offer. ‘Curation’, the art of selecting useful information to

The Aftermath of the SERP Shake-Up – Google Removes Right Hand Side Adverts

23Mar

google SERP changes
So it’s been about 1 month since Google decided to remove paid adverts from the right hand side of the search results pages. When this first happened our first reaction was probably the same as a many others, ‘what will happen to the cost of clicks?’ We imagined inflated click-costs and clients’ CPA’s increasing. Not

High 5! SEO Tricks, Budweiser, Twitter Algo, AOL/Bing and Beer Pong

17Feb

Every week we round-up the 5 stories in digital marketing that we’re chatting about across our desks and share our opinions on them: 1. The ‘What time does the Super Bowl start?’ SEO Trick Loses Its Luster There are still a number of small tricks publishers among other business’ use in order to rank well for terms with
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