On Friday last week, some of the Passion Digital team took a trip to the South Coast to glean some knowledge from the expert speakers at the renowned Brighton SEO conference. Members from our SEO and Content Marketing departments attended insightful talks on a broad range of subjects from carefully selected industry leaders and entrepreneurs. These included:…

‘Curation’ is the latest buzzword in media and tech. Propelled by the advent of social media, innovative digital content and a new culture of consumer consumption, the word has become important as we struggle to arrange and give meaning to the reams of media information on offer. ‘Curation’, the art of selecting useful information to…

So it’s been about 1 month since Google decided to remove paid adverts from the right hand side of the search results pages. When this first happened our first reaction was probably the same as a many others, ‘what will happen to the cost of clicks?’ We imagined inflated click-costs and clients’ CPA’s increasing. Not…

Every week we round-up the 5 stories in digital marketing that we’re chatting about across our desks and share our opinions on them: 1. The ‘What time does the Super Bowl start?’ SEO Trick Loses Its Luster There are still a number of small tricks publishers among other business’ use in order to rank well for terms with…