I’m Johnny, Passion’s PPC Executive, and I’m here to talk to you about how voice search and PPC campaigns can work together. Voice search has become more and more popular over the past few years – even if you don’t necessarily use it, you likely know what it is. If you’re working in PPC (Pay …

If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work you produce will improve its quality, help your website rank better on the search results page and ensure you are putting out content that users will actually find useful. After …

Gamification certainly sounds like a lot of fun – after all, who doesn’t love a good game? However, we’re not talking about Tiddly Winks and Twister here. Gamification in a mobile marketing context is all about engaging with your customers in a unique and entertaining way so you can achieve specific business goals.  In this …

I’m Carolina Abaunza Moreno and as part of my role within the Marketing and PR Team at Passion Digital, attending training and networking events is one of the things I look forward to the most. I was excited to attend Boost with Facebook’s ‘Holiday Bootcamp’ this month. It offered the opportunity to delve deeper into …