Web Designer’s Inspiration – Where to find the Good Stuff

28Mar

Sometimes a pencil, a blank sheet of paper, and your imagination are all you need to produce brilliant designs. Sometimes, however, a little outside influence can help provide you with new perspectives and inspire you to come up with those great ideas. This resource offers a list of web designers’ go-to sites when they need a

Why you shouldn’t Market to ‘Millennials’

17Mar

Millennials taking a selfie
Last month we discussed how to market to the millennial generation and the ways in which we can most effectively communicate with this new wave of consumers. This article takes the alternative perspective, inspired by Adam Conover and his talk at Deep Shift marketing conference. The thesis of his talk was essentially: “Millennials don’t exist

‘The Power Of Curation in a World of Excess’ – Thoughts on Lecture by Michael Bhaskar

15Mar

‘Curation’ is the latest buzzword in media and tech. Propelled by the advent of social media and a new culture of consumer consumption, the word has become important as we struggle to arrange and give meaning to the reams of media information on offer. ‘Curation’, the art of selecting useful information to produce meaningful collections,

How to Market to Millennials

01Mar

According to a Guardian article from March 2016, there are 13.8 million people who would fit under the definition of ‘millennials’ in the United Kingdom alone. This is a massive segment of the market that many businesses are making a priority. So here is our handy guide on how best to communicate with them. Step
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