‘The Power Of Curation in a World of Excess’ – Thoughts on Lecture by Michael Bhaskar

15Feb

‘Curation’ is the latest buzzword in media and tech. Propelled by the advent of social media and a new culture of consumer consumption, the word has become important as we struggle to arrange and give meaning to the reams of media information on offer. ‘Curation’, the art of selecting useful information to produce meaningful collections,

Why Super Bowl ads are becoming more obscure

03Feb

You won’t be surprised to hear that in order to sell products, brands need to first build an identity; a story that they tell others about themselves. But what consumers might not be aware of is that in recent years, building your brand’s identity has somewhat taken precedence over actually describing the product or service

The History of the Hashtag

12Jan

History of the hashtag
The humble hashtag began its life not as a tool for grouping conversations online but as a somewhat useless symbol. It first appeared as a replacement on American standard keyboards for the £ sign, despite the fact there was no clear use for it. There wasn’t even a universally accepted name for it, it was

The Digital Pond – Digital Marketing Strategy Building Event

17Nov

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This past week we sent a member of the Passion Digital team to an event we have never attended before – the Digital Pond. The event was held right on the outskirts of the city in Aldgate, within walking distance of the station and hosted in the fantastic facilities of the General Assembly campus. I
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