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Category: Marketing

What is a social media campaign that stands out? Our award-winning work

Marketing

Chris Watson
2 minutes

What is a social media campaign that stands out? Our award-winning work

We’re absolutely excited to announce that Passion Digital has been awarded Social Media Campaign of the Year at the prestigious UK Digital...

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Frugal Shopping Habits During a Cost-of-Living Crisis

Marketing

Passion Digital
6 minutes

Frugal Shopping Habits During a Cost-of-Living Crisis

Frugal shopping is seeming to take centre stage given the effects of inflation and  today’s fragile global economic condition. Rituparna Chatterjee, from...

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Who Are Gen X and How Can You Tap Into Them for Your Business?

Marketing

Passion Digital
5 minutes

Who Are Gen X and How Can You Tap Into Them for Your Business?

Gen X – the third largest generation by population in the UK – are often the most overlooked by marketers in comparison...

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Marketing to Generation Alpha, Your New-Age Consumer

Marketing

Passion Digital
7 minutes

Marketing to Generation Alpha, Your New-Age Consumer

Set to become the world’s largest generation by 2025, the Alpha Generation are your up- and-coming power players – conscious of their...

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Even During a Recession, Brand Building is a Crucial Investment – Here’s Why

Marketing

Passion Digital
4 minutes

Even During a Recession, Brand Building is a Crucial Investment – Here’s Why

With marketing budgets squeezed and tangible ROI more important than ever, performance marketing delivers against the bottom line — in the short...

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Passion Digital Presents: The Future of Search… Are You Ready?

Marketing

Passion Digital
7 minutes

Passion Digital Presents: The Future of Search… Are You Ready?

We are at a pivotal point in search history. As brands have started to get their heads around the ever-changing social platforms,...

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Building Brand Authenticity: Why and How?

Marketing

Passion Digital
7 minutes

Building Brand Authenticity: Why and How?

Today’s consumers expect brands to be authentic — they want real experiences that improve their lives and align with their values. In...

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5 Most Memorable Brand Partnerships of the 2020s

Marketing

Passion Digital
4 minutes

5 Most Memorable Brand Partnerships of the 2020s

One of our core values here at Passion Digital is collaboration. We know we wouldn’t be anywhere without the efforts of our...

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How Do Marketers Identify Primary Competitors?

Marketing

Passion Digital
6 minutes

How Do Marketers Identify Primary Competitors?

At Passion Digital, we always start every digital marketing programme with research and insight work. Very often our clients are excited to...

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Content Marketing Trends for 2021

Content Marketing

Passion Digital
5 minutes

Content Marketing Trends for 2021

At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan...

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Push and Pull Marketing: The Ultimate Guide

Marketing

Passion Digital
9 minutes

Push and Pull Marketing: The Ultimate Guide

Developing your marketing strategy is a huge challenge as the digital ecosystem is constantly evolving and new technology increases the difficulty in...

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