Good Golly, Good Gif: Use Gifs to Make Your Content Pop

23Dec

There’s lots of controversy around gifs – namely, how the heck you’re supposed to pronounce the word. (If you haven’t guessed from the alliteration in the title of this blog post, we’re firm believers of the hard g – gif as in ‘gif’ not ‘jiffy’).    Whether it’s pronounced gif or jif – we’ll leave

How Voice Search and PPC Campaigns Can Go Hand in Hand

11Nov

I’m Johnny, Passion’s PPC Executive, and I’m here to talk to you about how voice search and PPC campaigns can work together. Voice search has become more and more popular over the past few years – even if you don’t necessarily use it, you likely know what it is. If you’re working in PPC (Pay

An Introduction to Search Intent

08Nov

If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work you produce will improve its quality, help your website rank better on the search results page and ensure you are putting out content that users will actually find useful. After

Advantages of the Use of Gamification in Mobile Marketing

04Nov

Gamification certainly sounds like a lot of fun – after all, who doesn’t love a good game? However, we’re not talking about Tiddly Winks and Twister here. Gamification in a mobile marketing context is all about engaging with your customers in a unique and entertaining way so you can achieve specific business goals.  In this

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