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Category: Marketing

MarketingFrugal Shopping Habits During a Cost-of-Living Crisis

Frugal shopping is seeming to take centre stage given the effects of inflation and today’s fragile global economic condition. Rituparna Chatterjee, from our...

MarketingWho Are Gen X and How Can You Tap Into Them for Your Business?

Gen X – the third largest generation by population in the UK – are often the...

MarketingMarketing to Generation Alpha, Your New-Age Consumer

Set to become the world’s largest generation by 2025, the Alpha Generation are your up- and-coming power players – conscious of their health...

MarketingEven During a Recession, Brand Building is a Crucial Investment – Here’s Why

With marketing budgets squeezed and tangible ROI more important than ever, performance marketing delivers against the bottom...

MarketingPassion Digital Presents: The Future of Search… Are You Ready?

We are at a pivotal point in search history. As brands have started to get their heads around the ever-changing...

MarketingBuilding Brand Authenticity: Why and How?

Today’s consumers expect brands to be authentic — they want real experiences that improve their lives and align with their values. In this blog...

Marketing5 Most Memorable Brand Partnerships of the 2020s

One of our core values here at Passion Digital is collaboration. We know we wouldn’t be anywhere without the efforts of our...

MarketingHow Do Marketers Identify Primary Competitors?

At Passion Digital, we always start every digital marketing programme with research and insight work. Very often our clients are excited to jump in...

Content MarketingContent Marketing Trends for 2021

At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan out the way...