How to Pursue a Career in Digital Marketing: Managerial Point of View

16Sep

Starting a career in any area is a big step. The idea of building your career by following your interests and things that you’re good at is an exciting prospect that will affect your life beyond just the professional. Over the course of our careers, all of us face different challenges and opportunities to grow

Paid Social Show: the number of impressions is not the number of people impressed

16Apr

Becky and Emily were excited to attend the first Paid Social Show in Brighton on 11th April, a Brighton SEO Conference Fringe event. Talk topics covered many forms of paid social advertising, from channels Quora and Pinterest, to creating content and getting the most out of Facebook campaigns. Here we share some of our key

Index Match Match – an Alternative to Vlookup for SEO Analysis

20Nov

You would be hard-pressed to find an SEO specialist that has never used VLOOKUP. Nowadays we have access to a massive amount of data from various tools, and the most powerful SEO analysis can be achieved when we connect all these data points, which often means looking up values from different sources. In this post,

Key Learnings from Brighton SEO 2017

11Apr

On Friday last week, some of the Passion Digital team took a trip to the South Coast to glean some knowledge from the expert speakers at the renowned Brighton SEO conference. Members from our SEO and Content Marketing departments attended insightful talks on a broad range of subjects from carefully selected industry leaders and entrepreneurs. These included:
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