How Voice Search and PPC Campaigns Can Go Hand in Hand

11Nov

I’m Johnny, Passion’s PPC Executive, and I’m here to talk to you about how voice search and PPC campaigns can work together. Voice search has become more and more popular over the past few years – even if you don’t necessarily use it, you likely know what it is. If you’re working in PPC (Pay

An Introduction to Search Intent

08Nov

If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work you produce will improve its quality, help your website rank better on the search results page and ensure you are putting out content that users will actually find useful. After

How to Add Your Business to Google Maps in 5 Easy Steps

31Oct

Adding your company to Google Maps may seem like a simple step, but it can go a long way towards increasing your visibility, making it easier for users to find you and potentially increasing sales – especially if your business is one that customers would want to visit in person. If you’re saying, “Great, I’m

How to Pursue a Career in Digital Marketing: Managerial Point of View

16Sep

Starting a career in any area is a big step. The idea of building your career by following your interests and things that you’re good at is an exciting prospect that will affect your life beyond just the professional. Over the course of our careers, all of us face different challenges and opportunities to grow
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