I’m Johnny, Passion’s PPC Executive, and I’m here to talk to you about how voice search and PPC campaigns can work together. Voice search has become more and more popular over the past few years – even if you don’t necessarily use it, you likely know what it is. If you’re working in PPC (Pay …

If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work you produce will improve its quality, help your website rank better on the search results page and ensure you are putting out content that users will actually find useful. After …

Adding your company to Google Maps may seem like a simple step, but it can go a long way towards increasing your visibility, making it easier for users to find you and potentially increasing sales – especially if your business is one that customers would want to visit in person. If you’re saying, “Great, I’m …

Starting a career in any area is a big step. The idea of building your career by following your interests and things that you’re good at is an exciting prospect that will affect your life beyond just the professional. Over the course of our careers, all of us face different challenges and opportunities to grow …