Why you shouldn’t Market to ‘Millennials’

17Mar

Millennials taking a selfie
Last month we discussed how to market to the millennial generation and the ways in which we can most effectively communicate with this new wave of consumers. This article takes the alternative perspective, inspired by Adam Conover and his talk at Deep Shift marketing conference. The thesis of his talk was essentially: “Millennials don’t exist

How to Market to Millennials

01Mar

According to a Guardian article from March 2016, there are 13.8 million people who would fit under the definition of ‘millennials’ in the United Kingdom alone. This is a massive segment of the market that many businesses are making a priority. So here is our handy guide on how best to communicate with them. Step

A Guide to Keeping Children Safe Online 2.0

30Jan

Child Safety Online
original: 12/06/2014, updated: 30/01/2017 The growth of the internet has provided an invaluable learning tool for children. However, the increasing ease with which children are able to access the web has given rise to a number of problems relating to child safety. The potentially most harmful problems young people can encounter using the internet include:

Top 5 Travel Tips to Save Money Online

16Jan

January. It’s still dark by 4:30pm, and there’s no Christmas lights or comfort food to take the edge off the freezing drizzle. So naturally we all start dreaming of travel to that sunny getaway, or the Eat-Pray-Love trip to broaden our minds, despite still being broke after festive frivolities. Enter the travel comparison sites and
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