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Author: Katy Lowe

Social mediaFacebook Removes the Infamous 20% Text Rule

If you work closely with Facebook Ads Manager you’ll be all too aware of the infamous ‘20% text’ rule. For those aren’t in...

EducationalWhat is a Marketing Attribution Model and Which One Should You Choose?

Katy, our Junior Paid Social Manager, runs through the ins, outs, whys and wherefores of marketing attribution models....

Social mediaThis week in social: What can we learn from Lush’s social media boycott?

If you haven’t been living under a social media rock, you will have seen the recent announcement...

Social mediaSmoothie Operators: An Innocent Case Study

If you’re a social media user, particularly Instagram, you will probably have come across Innocent’s social media profiles or had content from them delivered...