5 Digital Marketing Tips For Small Businesses

As we all know digital marketing is key for small business success online. We thought we’d share our expertise on how you can make it happen for you right now.

Start Blogging

Adding a blog to your website gives you a place to share new content with your potential customers on a regular basis. Once they start enjoying your articles, they’ll keep coming back and it keeps your business front of mind when they’re in the mood for shopping!

MARKETERS WHO HAVE PRIORITIZED BLOGGING ARE 13X MORE LIKELY TO ENJOY POSITIVE ROI – Olivia Allen – @HubSpot

Beyond this, publishing insightful ‘though-leadership’ pieces will remind your visitors that you are at the forefront of your industry, making them more likely to buy your product/service.

Writing articles that people love also helps your website rank better in search engines.  Once the likes of Google sees your website is providing quality content for lots of people, they’ll start showing the love!

Get Engaged On Social Media

Don’t worry about being on every social network, pick 1 and focus on it.  Facebook is great for sharing articles, Twitter is great for having conversations with your customers. If your products are visually appealing try Instagram, or if your ideal customers are mostly female, Pinterest could work well for you.

THERE ARE 1.65 BILLION ACTIVE MOBILE SOCIAL ACCOUNTS GLOBALLY – @eskimon – We Are Social

You don’t need to post lots, either. 1 or 2 well thought through posts a week is better than lots of weak ones.  To drive engagement, get in touch with influencers in your industry, build a rapport, share their content and ask them to share yours!

Fix Your SEO Basics

So many clients come to us and haven’t done the simple fixes anyone can do.  We actively encourage small business owners to familiarise themselves with their website to a level where they can tick off fundamental issues like page titles, h1 tags and meta descriptions.

78% OF ALL ON-PAGE SEO ISSUES ARE IMAGES WITH MISSING ‘ALT’ AND ‘TITLE’ ATTRIBUTES. @RavenJon – Raven

If you can master the basics of SEO, it just means when you need more help from people like us, we can get cracking with spreading your content further, building links and getting you ranking higher.

Build an Email List

Tools like Mailchimp can get you started quickly and is free to use until you have more than 2,000 subscribers. Many people will tell you email doesn’t work anymore and potentially they’re right if talking about new customer acquisition, but for customer retention it’s brilliant at driving regular traffic back to your website.

FOR EVERY £1 SPENT ON EMAIL, THE AVERGAE ROI IS £38 – @tamsinfd – Constant Contact

Tools like Mailchimp also make it very easy to design emails that look great across mobile and different email clients (Outlook, Gmail, etc.)  If you’re sharing articles, just distribute 1 article per email, have a big title, a paragraph enticing people to read more and a clear call-to-action.  If you’re looking to sell more, feature a few of your best offers.

Keep your emails regular (monthly or weekly) to really keep your business front of mind. Look at how many people are unsubscribing to work out if you’re sending too many. Adjust until you hit a sweet spot.

Give Pay Per Click (PPC) A Go

Google Adwords gets your business appearing on page 1 of Google… at a price of course! To get new businesses on-board they often offer free spend and it’s worth giving it a try.  For small businesses, showing ads exclusively to your local area is often the best strategy, as the narrow targeting helps make the most of your budget.  Think of what phrases people could be searching for to find your business, and look at what your competitors’ ads look like to get inspiration for ad copy.

THE TOP 3 PAID AD SPOTS ON GOOGLE GET 41% OF THE CLICKS ON THE PAGE Elisa Gabbert @WordStream

While Google caters for 97% of the search space, social media is fast becoming the largest provider of traffic to business websites.  Facebook, Twitter and Instagram have advertising platforms that, with a little help, are straight forward to use and can show great results for small businesses.

And finally…

BY 2020, CUSTOMERS WILL MANAGE 85% OF THEIR RELATIONSHIPS WITHOUT TALKING TO A HUMAN – @Hubspot

Scary eh? There is no doubt that digital marketing is vital to marketing your small business and indeed, it will make up the majority of communications with your customers.  But as digital evolves, I believe that the language used online will become more and more human – less salesy, more conversational, because as we all know, business is done with people really, not machines.

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