Our digital marketing feed

At the time that we recorded our projected content marketing trends for 2020, we did not expect that this year would pan out the way...

If you’re in charge of creating content for your business, you want to be well aware of search intent. Incorporating this concept into the work...

Many designers make the mistake of creating overly busy and complex web designs, filling every corner with colour and content. But does adding...

What is responsive web design? Well, Smashmag describes it as an approach to design that ‘should respond to a users behavior and environment...

In this day and age, we are blessed to have a large amount of content management system’s (CMS) to satisfy all our web...

I recently attended a breakfast seminar in Edinburgh (hosted by DigitalLBi and BIMA Scotland) which covered the rather contentious subject of...

Developing your marketing strategy is a huge challenge as the digital ecosystem is constantly evolving and new technology increases the difficulty in navigating...

Landing Page Optimisation and The AIDA Principle The term ‘Landing Page Optimisation’ (LPO) is very much in vogue at the moment. This refers...