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Category: Channel Battles

Channel BattlesGIFs: Why Content Marketers Love Them and SEOs Hate Them

Okay, that was a slightly misleading title. SEOs don’t hate GIFs, but they do have strong opinions on them. Although...

Channel BattlesLanding Pages: Why PPC Specialists Like Them Short and SEOs Want Them Long

Ahh, landing pages. We know from experience that when clients ask how long they should be, they...

Channel BattlesVideos: Why Social Media Marketers Frontload and Storytellers Backload the Brand Message

So you’re looking to create a video to use in various digital marketing activities. How long should it...