Marketing
Frugal Shopping Habits During a Cost-of-Living Crisis
Frugal shopping is seeming to take centre stage given the effects of inflation and today’s fragile global economic condition. Rituparna Chatterjee, from our...
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Author: Rituparna Chatterjee
Marketing
Who Are Gen X and How Can You Tap Into Them for Your Business?
Gen X – the third largest generation by population in the UK – are often the...
Marketing
Marketing to Generation Alpha, Your New-Age Consumer
Set to become the world’s largest generation by 2025, the Alpha Generation are your up- and-coming power players – conscious of their health...
Paid Media
Understanding Retail Media Networks and If They Work for You
With privacy concerns looming large and third-party cookies phasing out, companies that have huge volumes of first-party data can turn...
Trends
Do Consumers Care About Sustainability in 2023?
Recent years have seen a tremendous rise in consumer expectations surrounding sustainable brands, often basing their purchase decisions on how eco-friendly a product...
Marketing
Building Brand Authenticity: Why and How?
Today’s consumers expect brands to be authentic — they want real experiences that improve their lives and align with their values. In this blog...
Marketing
Push and Pull Marketing: The Ultimate Guide
Developing your marketing strategy is a huge challenge as the digital ecosystem is constantly evolving and new technology increases the difficulty in navigating...