Paid Media
YouTube Shopping: A Comprehensive Guide
Being the world’s second most popular search engine, it’s undeniable that YouTube should be a key platform in your marketing strategy. As...
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Paid Media
The Power of Data in PPC and Digital Marketing: How to Use it for Success
Data is the foundation of everything we do at Passion. It’s important for digital marketing in general as it helps marketers understand...
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Paid Media
Our Guide to Google Performance Max Campaigns
Back in 2020, Google introduced a new way to approach online marketing activity, via a campaign known as Performance Max. By the...
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