AI
Advanced Keyword Research Techniques in the Age of AI Search
Artificial Intelligence has changed the way search engines work. Traditional keyword research focused on matching exact phrases with search queries. Today, search...
AI
How to Get Ahead in AI Search?
Clicks are down, CTR is down, impressions are up… Sounds familiar? After spending years mastering the SEO game, learning Google’s language, decoding...
AI
From Digital RAGs to Marketing Riches
I have sat in SO MANY demos of companies showing off their latest AI tool, a chatbot that writes “engaging” social posts...
AI
The Future of Search: How to Get Your Brand Featured in Generative AI & AI Responses
How have things changed since the 10 blue links… It’s completely crazy. From AI-generated results to platform-led discovery, the future of search...
SEO
The Rise of Social Media as a Search Engine: From Clicks to Scrolls
The shifting search paradigm A profound transformation is reshaping how information is discovered online. While Google has dominated the search landscape for...
AI
Technical Foundations of LLMs: Understanding the Infrastructure Behind AI Search
For digital marketers and SEO professionals, focusing on rankings alone is no longer enough. Understanding the infrastructure that powers large language models (LLMs) is...
AI
Keyword Research for LLMs
AI-powered search is no longer a future trend, it’s here. Tools like Google’s AI Overviews, ChatGPT and Perplexity are already reshaping how...
SEO
Leveraging the Power of Reddit: How to Boost Your SEO With the “Front Page of the Internet”
Google’s algorithm updates are giving discussion forums a boost, making them more prominent in search results. This means big opportunities for brands...
Data & Analytics
Changing Your Financial Year in Looker Studio
Why custom financial reporting periods matter Imagine you’ve just closed the first quarter of your fiscal year, but it doesn’t align with...
SEO
The SEO Pitfalls of Popular CMS Platforms: WordPress, Joomla, Drupal and Shopify
Have you ever wondered about the SEO pitfalls associated with popular Content Management Systems (CMS) platforms like WordPress, Joomla, Drupal and Shopify?...
Data & Analytics
Everything You Need to Know About Google Consent Mode V2
Balancing user privacy with the need for data insights presents a significant challenge. As a specialist data and analytics agency, we excel...
Reports & Insights
Car Insurance Search Trends 2024
In collaboration with Croft Analytics, we’ve looked into the world of search in the car insurance industry. Our analysis examines how SEO,...