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Author: Alexandre Hoffmann

Leveraging the Power of Reddit: How to Boost Your SEO With the “Front Page of the Internet”

SEO

Alexandre Hoffmann
6 minutes

Leveraging the Power of Reddit: How to Boost Your SEO With the “Front Page of the Internet”

Google’s algorithm updates are giving discussion forums a boost, making them more prominent in search results. This means big opportunities for brands...

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Changing Your Financial Year in Looker Studio

Data & Analytics

Alexandre Hoffmann
5 minutes

Changing Your Financial Year in Looker Studio

Why custom financial reporting periods matter Imagine you’ve just closed the first quarter of your fiscal year, but it doesn’t align with...

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The SEO Pitfalls of Popular CMS Platforms: WordPress, Joomla, Drupal and Shopify

SEO

Alexandre Hoffmann
4 minutes

The SEO Pitfalls of Popular CMS Platforms: WordPress, Joomla, Drupal and Shopify

Have you ever wondered about the SEO pitfalls associated with popular Content Management Systems (CMS) platforms like WordPress, Joomla, Drupal and Shopify?...

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Everything You Need to Know About Google Consent Mode V2

Data & Analytics

Alexandre Hoffmann
5 minutes

Everything You Need to Know About Google Consent Mode V2

Balancing user privacy with the need for data insights presents a significant challenge. As a specialist data and analytics agency, we excel...

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Car Insurance Search Trends 2024

Reports & Insights

Alexandre Hoffmann
2 minutes

Car Insurance Search Trends 2024

In collaboration with Croft Analytics, we’ve looked into the world of search in the car insurance industry. Our analysis examines how SEO,...

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Combining Your SEO and CRO Strategy: The Key to an Enhanced Experience

SEO

Alexandre Hoffmann
5 minutes

Combining Your SEO and CRO Strategy: The Key to an Enhanced Experience

Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) are often perceived as two different strategies. SEO focuses on driving traffic to...

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Cultivating Growth: Key Takeaways From “The Future of Digital Ecosystems… Are You Ready?” Event

Digital Marketing

Alexandre Hoffmann
8 minutes

Cultivating Growth: Key Takeaways From “The Future of Digital Ecosystems… Are You Ready?” Event

With the digital landscape constantly evolving, businesses must prioritise staying ahead of the game to achieve success. Recognising this need, we recently...

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Local SEO – How to Do It Properly

SEO

Alexandre Hoffmann
7 minutes

Local SEO – How to Do It Properly

The Rise of Local SEO   Early Beginnings Local SEO started to become a distinct entity in the early 2000s. Around this...

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What’s Inp and Why Should You Care

SEO

Alexandre Hoffmann
6 minutes

What’s Inp and Why Should You Care

Have you been hearing the buzz about INP and wondering, “What exactly is INP?” You’re not alone!  INP, or ‘Interaction to Next...

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Crawl Budget: What Is It and Why It’s Important for SEO

SEO

Alexandre Hoffmann
5 minutes

Crawl Budget: What Is It and Why It’s Important for SEO

You might have heard SEO experts throw around terms like “crawl budget” and wondered, “Why should I care about crawl budget?” It’s...

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Understanding Crawling User Agents: Your SEO Guide to Spiders

SEO

Alexandre Hoffmann
7 minutes

Understanding Crawling User Agents: Your SEO Guide to Spiders

Ever found yourself worried about how search engine bots interact with your website? Worried about what “crawling user agents” mean for your...

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Schema Markup for B2B Businesses

SEO

Alexandre Hoffmann
12 minutes

Schema Markup for B2B Businesses

Why B2B businesses need schema markup Let’s tackle a common concern: “Schema markup sounds great for e-commerce or local businesses, but does...

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