Search Engine Optimisation Agency

We are Passion Digital, an award-winning SEO agency in London.

We deliver results-focused technical & on-site search engine optimisation services.

Our objectives and strategies are founded on solid data, enabling us to develop highly efficient, results-driven campaigns.

SEO boosts online visibility, credibility and user trust whilst driving organic traffic and sales. At Passion Digital, we are passionate about helping businesses like yours thrive and grow through better organic search marketing.

By optimising for relevant keywords and adapting to the evolving search engine algorithms, businesses can consistently attract quality traffic, engage with their customers, and achieve sustainable growth over time.


UK Search Awards - Winner Badge 2022
UK Search Awards - Winner Badge 2023
BIMA Awards - Winner Badge 2023
UK Paid Media Awards Winner Badge 2024

Why use Passion Digital for your SEO?

Because we do search and we do it well.

As an independent small-mid-size SEO agency, we can be nimble in our approach. We aim to collaborate as true partners to your business, ensuring you stand out from the crowd in your market and achieve the best ROI possible.

We are a team of strategists who combine insight and data with channel expertise to find new ways to gain ground in your industry and stand out. We value collaboration and flexibility, taking on your challenges as our own and quickly adjusting strategies as needed.

And if that’s not enough, our results and case studies speak for themselves. We are proud to have created some award-winning SEO campaigns for our clients, which the UK Search Awards have recognised.

Our approach to search engine optimisation and Google Search

No two companies are the same, meaning no two SEO strategies should be either. We take the time to get to know your business and its goals so we can act as an extension of your in-house team.

We take a hands-on approach with our clients, ensuring we are with you every step of the way. The way we work with you is three-fold: frequent communication, clear KPIs and regular reporting. We value openness, feedback, and honesty – both ours and yours. This transparent approach is critical to attaining the best results possible.

Our SEO Services


SEO strategy

The best way to boost your online visibility, capture leads and achieve business growth is through a carefully crafted SEO strategy. Our experts have years of experience creating campaigns that carefully align with your business objectives, industry dynamics, market trends and competitive landscape. As adept campaign architects, we specialise in constructing bespoke solutions from the ground up, ensuring outcomes that propel your brand to new heights and deliver tangible, impactful results.


Keyword research

Elevate your digital presence with our advanced keyword research services, uncovering the phrases your target audience is searching for with precision. Keyword research is a cornerstone in our comprehensive SEO offerings. Before optimising your website or launching a strategic campaign, we meticulously identify the phrases it’s crucial you rank for to attract the right audience – one poised to convert into valuable leads and sales. Choose Passion Digital to ensure your SEO strategy is set up for success, capturing the attention of your target market and maximising conversion opportunities.


Technical SEO

Are you ready to unlock your website’s full potential, dominating search engine rankings and ensuring sustained online success? You need a solid SEO foundation to grow your online presence, starting with a comprehensive technical SEO audit and user experience (UX) analysis. Our seasoned SEO team delves deep to eliminate any technical roadblocks that could hinder your website’s performance. We ensure your site exceeds these standards in a digital landscape, emphasising speed and usability. Count on our expertise in tech SEO to identify quick wins for immediate impact and craft strategic, long-term solutions.


On-site SEO

Achieve search success with dynamic on-site content optimisations tailored to be seamlessly crawled and indexed by search engines like Google. We’re here to help you elevate your organic search visibility and address potential customer queries effectively whilst following Google’s E-E-A-T guidelines. Employing a strategic ‘hub and spoke’ content creation approach, our on-site optimisations span everything from crafting compelling landing page content and refining structure to fine-tuning metadata, headers, internal links and calls to action (CTAs). Our goal is to transform your online presence, ensuring your website not only ranks higher but resonates with your target audience, driving conversions and business growth.


International SEO

Entrust your global ambitions to a team with the precise expertise needed for international SEO success. Let us help you take your global presence to the next level. Mastering the intricacies of international markets demands a blend of content expertise and technical finesse. Crafting optimised, market-specific SEO strategies are just the beginning – we go that step further by tailoring your website to align with customer search intent in every country you operate in. It’s time to watch your business thrive globally with bespoke strategies that resonate across borders.


Link building and digital PR

Make your brand heard with our dynamic digital PR and link-building solutions, tailored to elevate brand awareness, amplify SEO visibility and boost organic traffic and rankings. Harness the power of compelling, shareable content designed to secure coverage in leading publications seamlessly integrated into your SEO strategy. From innovative content campaigns and real-time news monitoring to strategic organic and paid social amplification, our digital PR and outreach services are your gateway to a heightened online presence. We know how to help your brand command attention in the digital realm, driving impactful results and establishing a lasting mark in your industry.


Ecommerce SEO

It’s time to discover the full potential of your online store, transforming visitors into loyal customers and ensuring sustained growth that aligns seamlessly with your business goals. We can help you supercharge your online presence with a data-driven e-commerce strategy crafted to propel your business towards unprecedented growth. Harnessing the latest tactics and cutting-edge strategies, we engineer a distinctive path to organic success, translating into tangible and impactful results for your business. Whether it’s conducting comprehensive technical analyses or optimising products, site structure and conversion rates, we’ve got your e-commerce journey covered.


Local SEO

Did you know 46% of Google searches are seeking local information? Seize this opportunity by getting in front of customers looking for local businesses. We have extensive experience empowering companies to generate leads through comprehensive local SEO strategies. Our seasoned team will work to identify opportunities, enhance your local visibility and ensure that your business stands out prominently to customers searching for local solutions. Elevate your local presence with a strategic partnership that drives results and propels your business to the forefront of the local market.


Social search

Don’t miss out on utilising social search giants like YouTube, the second largest search engine in the world, and Pinterest – you can use them to propel your brand to new heights. With YouTube SEO, we optimise your video content for in-platform searches and prominent visibility on search engine results pages (SERPs). Through Pinterest, we can boost website traffic and enhance brand visibility with captivating, shareable content. Embrace the power of visual storytelling paired with strategic optimisation, weaved seamlessly into your current marketing strategy, for unparalleled success.

Passion Digital Ltd.’s responsiveness and high-quality work have helped them dramatically increase the client’s visibility. Their remarkable SEO skills are perfectly in line with the client’s social media strategies, and their deep understanding of the firm’s branding encourages ongoing engagement.

We’ve been looking at our visibility versus our competition, and we’ve done very well compared to other companies. In fact, we’re only chasing one company at the moment. Their excellent site traffic and SEO support as well as their understanding of how those metrics complement what we’re doing on our social media have helped us achieve our goals.

Overall, we’ve been truly impressed with the improvements they’ve made as well as the results of their work. As a result, we’ve recommended them to another company.

Kiran Noonan Managing Director

They really spent the time to understand the company when we first began working together. I’ve worked with a couple of SEO agencies over the last sort of eight or nine years and a lot of the time, they’re very numbers-focused, which you would expect – the numbers dictate the content.

I think because Passion spent so long and put so much time and effort into understanding the business, the tone of voice and our position in the market, they’ve provided a unique ability to marry a numbers-focused strategy with a content plan. It’s very much in tune with what we want and it’s the kind of flavor we would expect – I personally haven’t experienced that with another organic search agency.

Dale Bray Digital Marketing Manager

The SEO solution that’s right for you

One-off SEO projects

We would be happy to help you complete an SEO project if you don’t have the in-house resources. We’ve worked with companies of all sizes in various sectors and are confident we can assist you with whatever SEO support you need, from technical SEO and content audits to migration should your website need a rebuild or update.

SEO Consultancy

A second opinion can go a long way. If you’re not achieving the results you need in-house, our experts would be happy to work as an extension of your team to identify areas for improvement. Should your team wish to upskill, we are also well-versed in conducting training sessions and workshops.

Ongoing SEO support and implementation

SEO best practices are always changing - we know how difficult it can be to keep up with them, especially when you have a business to run. Let us do the hard work for you. We are available for ongoing support, from being kept on retainer to assist with ad-hoc queries and tasks to fully taking charge of your SEO strategy and implementation.

Our SEO team

We pride ourselves on only hiring curious and talented individuals with a genuine thirst for knowledge and a love of SEO. We are constantly growing and evolving, always emphasising internal learning, so our experts are completely up-to-date with the latest search marketing best practices.

“The SEO landscape has drastically changed in the last 10 years, but how you get to the top positions of Google hasn’t (really). SEO has always been about investigation and data analysis, and this will never change.”

Alex Hoffmann, Managing Partner – Organic Marketing and Innovation

Suzannah Simpson

Head of Organic Search
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Edward Currie

SEO Account Manager
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Robyn de Wet

SEO Account Manager
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Alex Tyers

SEO Account Manager
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Andrew Kyriakides

Junior SEO Executive
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Salah Drepaul

Junior SEO Executive
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Alexandre Hoffmann

Managing Partner
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Our Clients

Octopus Investments
The People’s Pension
Action Medical Research

Latest insights

Still unsure about SEO?

What is SEO (Search Engine Optimisation)?

Search Engine Optimisation (SEO) is the process of improving the visibility of your website in Google’s organic search results and across all other major search engines. This makes it easier for your target audience to find you and will ultimately increase your website’s organic traffic. It is a key component of any digital marketing strategy, alongside PPC, social media marketing, content marketing and other channels. If done correctly — by an expert SEO agency, for example — it can yield huge rewards to your organisation.

What is Passion Digital’s approach to creating SEO strategies?

Passion Digital will always offer a tailored approach to suit the requirements and budget of each client. We analyse your needs to determine exactly what’s required to satisfy them, then create bespoke SEO strategies based on your business goals, your industry and our digital expertise. This is all reinforced with integrated business data to prove the effectiveness of what we do. Our multi-pronged approach to technical SEO and content marketing ensures that every part of your site will be improved, and nothing will be done without our clients’ express knowledge and permission.

Do I need SEO?

If you want your website to rank better than your competitors on search engines like Google, then you need to develop an SEO strategy for your business. A successful SEO strategy will have a mix of on-site, technical and off-site SEO elements.

What is off-site SEO?

Off-site SEO involves building the authority of your website and driving referral traffic to it through link-building & PR. We have extensive experience in this notoriously difficult field and use robust and imaginative methods for gaining links – exciting & linkable ‘hero’ content, monitoring online mentions, analysing industry and competitor trends – to take your website’s SEO to the next level, just as we have done for many of our current and former clients.

How do I measure SEO performance?

The success of your SEO will be measured against clear business KPIs. During any SEO campaign’s getting-to-know-each-other and research phase, the SEO strategist will set KPIs around organic visibility, keyword rankings, organic traffic, and/or conversions.

How do you report and communicate with your clients?

We prioritise clear and consistent communication with our clients. You’ll receive regular updates and detailed monthly reports as well as quarterly business reviews and have access to a dedicated account manager for any questions or discussions. Our goal is to keep you fully informed and involved in the SEO process.

Are you able to be flexible and scale as we grow?

Our services are designed to grow with your business. Whether you’re looking to expand your SEO efforts or explore additional digital marketing channels, we have the capacity and expertise to scale our services to meet your evolving needs

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